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Most Facebook Users Have Taken a Break From the Site, Survey Finds Stoyan Nenov/ReutersOnly 12 percent of Facebook users said the site had become more important to them over the last year. Facebook is the most popular social network in America — roughly two-thirds of adults in the country use it on a regular basis. But that doesn’t mean they don’t get sick of it. A new survey by the Pew Research Center‘s Internet and American Life Project, conducted in December, found that 61 percent of current Facebook users admitted that they had voluntarily taken breaks from the site, for as many as several weeks at a time. The main reasons for their social media sabbaticals were not having enough time to dedicate to pruning their profiles, an overall decrease in their interest in the site, and the general sentiment that Facebook was a major waste of time. About 4 percent cited privacy and security concerns as contributing to their departure. “These data show that people are trying to make new calibrations in their life to accommodate new social tools,” said Mr.
Can You Trust a Facebook Profile? Do people display their actual or idealised personalities on social networking sites? There are now over 700 million people around the world with profiles on social networking sites like Facebook and MySpace. In the US 75% of those between 18 and 24 who have access to the internet use social networking sites. And over the past four years, across all adult age-groups, their use has quadrupled. But do these profiles tell us anything about people’s real-life personalities? Actual versus idealised personality To find out psychologists recruited 236 US and German students who use social networking sites and had them complete personality measures (Back et al., 2010). These measured first their actual personalities on what psychologists call the ‘Big 5′ personality traits (extraversion, agreeableness, conscientiousness, neuroticism and openness to experience). Then independent observers were shown their real social networking profiles and asked to rate participants’ personalities. Lying online?
Exclusive Excerpt From Jonah Berger's Disruptive New Book "Contagious" (Please Don't Tell) In Fast Company’s April issue, we’ll profile Jonah Berger, the 32-year-old Wharton professor who has become one of the world’s foremost experts on what goes viral and why. It’s easy to find examples of products or ideas that have spread and become popular, but as he writes, “it’s much harder to actually get something to catch on. Even with all the money poured into marketing and advertising, few products become popular.” Among the brownstones and vintage shops on St. It’s marked by a large red hot-dog-shaped sign with the words “eat me” written in what looks like mustard. You’ll notice an old-school rotary dial phone hanging on the inside of the booth, the type that has a finger wheel with little holes for you to dial each number. To your astonishment, someone answers. A reservation? But today is your lucky day, apparently: They can take you. New York City is flush with bars. Everything about Please Don’t Tell suggests that you’ve been let into a very special secret.
What your Facebook 'likes' really say about you - tech - 11 March 2013 We are already aware that our every move online is tracked, aggregated and analysed. But you couldn't have known how much Facebook can learn about you from the smallest of social interactions – a "like". Researchers from the University of Cambridge designed a simple machine-learning system to predict Facebook users' personal information and traits based solely on which pages they had liked. "We were completely surprised by the accuracy of the predictions," says Michal Kosinski, lead author on the paper in PNAS (DOI: 10.1073/pnas.1218772110). Kosinski and his colleagues built the system by scanning likes for a sample of 58,000 volunteers, and matching them up with other profile details such as age, gender and relationship status. He also matched up those likes with the results of personality and intelligence tests the volunteers had taken. Super sorter The system can distinguish between the profiles of black and white Facebook users, getting it right 95 per cent of the time. Online locker
Facebook likes can reveal private personality traits, according to study It's no secret that Facebook is a goldmine for advertisers seeking to target specific demographics — but it may surprise you to discover just how much of your personality is revealed by simple activities there. Researchers from the University of Cambridge and Microsoft Research have been quietly (and innocuously) collecting data on Facebook user likes and personality traits using applications like "MyPersonality" on Facebook, and now they're showing how the data can be used. Simply by tracking what things you've liked on Facebook, the researchers say they're able to determine things like your sex, ethnicity, political leanings, and religion with accuracies over 80 percent. The findings were published today in the Proceedings of the National Academy of Sciences, based on data that you can dig into yourself on a public wiki.
The Conversation Prism: Making Sense of Social Media Surprise. Not all social media is the same. Brian Solis and JESS3 break new ground with an illustrative taxonomy that unravels some of the mystery concerning the use of social media. Each category around the “wheel” represents a different type of conversation. As one moves around the wheel, other helpful distinctions become apparent. The taxonomy also marks a key milestone in the evolution of social media. Here are some thoughts on how to use The Conversation Prism: Marketing. Enterprise Strategy. Finance. Information Technology. Human Resources. The Conversation Prism provides a welcome tool as social media moves into its second stage of development.
Social Envy - Study Finds Facebook Causes Depression And Isolation BERLIN - Social networks like Facebook make many things easier. You can find out right away if Alex got the job or not, and you can not only read about Marie’s vacation, but you can also see all those pictures of her on the beach, too. There’s also a downside to this. The question, of course, poses itself: are lonely people more drawn to social networks – or does constant surfing result in loneliness over time? While it wasn’t able to answer the question conclusively, a joint research study conducted by Berlin’s Humboldt University and the Darmstadt’s Technical University did however reveal that spending time on social networks could lead to negative feelings. The German researchers, led by Dr. People who communicate relatively infrequently but read the posts of friends and click through their pictures tend to be less satisfied with their own life, according to the researchers. The never-ending “envy spiral”
6 Core Principles to Tap the Power of Social Community Participation Gartner reports that many business and IT leaders fail at utilizing social media effectively because they do not understand mass collaboration. Many businesses use a “provide and pray” approach, expecting online community participation to just happen. It’s just one of the reasons why communities fail. What happens instead is that users have an initial interest and then lose that interest as they discover that the platform is too difficult to use collaboratively. Applying the six core design principles creates a better social media environment for meaningful collaboration and social community participation, Gartner says. 1. User and community participation is the driving force behind successful mass collaboration. The design becomes driven by this goal instead of making a social outlet where people can easily participate in the conversation and add meaningful content. 2. A purpose must be meaningful, identifiable and clearly defined for the target audience. 3. 4. 5. 6.
10 Private Social Networks for Discreet Interaction You're sick of all the mainstream social networks. The constant baby pictures, your oh-so-in-love couple friends, your creepy co-worker who Likes every single one of your photos. If you want to trim down your social networking, or if you would rather not friend your Aunt Josephine or your boss on Twitter and Facebook, consider switching to a more private network. These 10 private social networks ensure you always have a space to share photos, collaborate on a group project for work or school, or organize a carpool to this week's neighborhood softball game. 1. Image courtesy of Apple Like Google+, Everyme sorts your contacts into circles, allowing users to share content with one or more circles at a time. 2. 23Snaps For parents who can't resist the urge to post baby pictures, meet 23Snaps. 3. Like 23 Snaps, Notabli allows users to privately share photos and videos of their children with other family members, with the added benefits of audio, text messages and drawings. 4. 5. 6. 7. 8. 9. 10.
Social Media is Hard: The 2013 Landscape of Social Networks in One Infographic Not Being a Troll Isn't Enough: A Handbook to Being a Model Internet Citizen Remember: Behind Every Keyboard Is a Person, a Lot Like You Be Aware of and Active On Issues that Pertain to the Internet "a Lot like You" "and Active on Issues" #titlecase #corrections And can I just mention that I LOVE that this community is okay with correction? Thanks for the corrections! Is Facebook damaging your reputation with sneaky political posts? One of the first rules most of us learn in business is to avoid bringing up controversial subjects with co-workers, colleagues, and customers. Especially customers. If you have business-related Facebook friends, you probably think twice about the sorts of things you share. The same unwritten rules apply on Facebook as in face-to-face interactions: you wouldn’t tell an off-color joke or start a political argument in either place. So you might be shocked to learn that Facebook is automatically publishing posts under your name and placing them at the top of the News feed for your friends. Consider these two examples, which are typical of posts I’ve seen in my news feed over the past two weeks. So what's the big deal? Except that's not what happened here. If you actively share a link, a post, or a photo, you expect that shared item to go out to your friends immediately. Yes, you voluntarily Liked that page and made it part of your Facebook profile. That's a good question.
Facebook scans chats and posts for criminal activity | Internet & Media Facebook has added sleuthing to its array of data-mining capabilities, scanning your posts and chats for criminal activity. If the social-networking giant detects suspicious behavior, it flags the content and determines if further steps, such as informing the police, are required. The new tidbit about the company's monitoring system comes from a Reuters interview with Facebook Chief Security Officer Joe Sullivan. A man in his early 30s was chatting about sex with a 13-year-old South Florida girl and planned to meet her after middle-school classes the next day. Facebook's software focuses on conversations between members who have a loose relationship on the social network. The scanning program looks for certain phrases found in previously obtained chat records from criminals, including sexual predators (because of the Reuters story, we know of at least one alleged child predator who is being brought before the courts as a direct result of Facebook's chat scanning).