How-To: Search the Social Web – Ultimate Toolkit Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Social Media Dashboard for Teams using Twitter, Facebook, Linkedin The social relationship platform that grows with your business. Create content, post it later Social sharing can be efficient and painless.
5 Social Media Marketing Trends: New Research Are you being asked to prove the value of social media for your business? Do you struggle to accurately measure the return on investment (ROI) of your social media marketing? You’re not alone. Several new research studies reveal that marketing managers are under increased pressure to show measurable results from their social media efforts. But these same managers indicate that measuring the returns is one of their top two challenges for 2012. See how your experience compares to others in the industry.
Stanford shows off their federated search tool » Federated Searc 26Jan Blog sponsor Deep Web Technologies built a federated search tool for Stanford University. I was involved with the first prototype and I’m proud of what the Stanford/Deep Web Technologies partnership has accomplished. Stanford’s Grace Baysinger – head librarian and bibliographer for the Swain Library of Chemistry and Chemical Engineering – provides a nice overview of the search tool in the “Speaking of Computers” newsletter. And, Deep Web Technologies’ account manager, Debbie Taylor, shares a little bit of her involvement with the project as well on the Deep Web Technologies Blog.
7 Ways To Make Social Media Optimization (SMO) Work In The Post-Google Age This post originally appeared as a guest post on iMediaConnection. Preface: Recently, I wrote a controversial post about the end of an era: The days of SEO are dead, and being replaced by a new wave that is far more important and more valuable for publishers: social media optimization (“SMO”). I received a number of requests to describe how publishers should create their SMO strategy, and I offer this post to answer that question. The days of search engine optimization (SEO) as a critical audience-driving strategy for digital publishers are numbered. Forward-looking marketers need to educate themselves about a far more meaningful and effective way of bringing audiences to media destinations — social media optimization (SMO.) Unlike SEO, which uses algorithms to rank top search results, SMO uses the will of the audience to determine what’s important.
Bing Goes The iPhone. Still Great For Porn. Since the dawn of Bing, it’s been exceptionally good at one thing: Finding porn. Its new iPhone app, which launched tonight in the App Store, is no different. By default, the app has a Safe Search setting of “Moderate.” Social Media Optimization : 13 Rules of SMO Social Media Optimization : 13 Rules of SMO Cameron Olthuis at Pronet Advertising has a nice write up on optimizing for social media, dubbed Social Media Optimization (SMO) by Rohit Bhargava. The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs. There has been some cross blogging back and forth between Rohit, Cameron, and Jeremiah Owyang on the rules of Social Media Optimization, and I’ll add a couple more.
Social Media Link Building We've been talking about social media for what seems like ages now. However, unless you've seen it grow from the ground up, it's not an immediately clear concept – you and your clients may not be on the same wavelength. One concept that can still confuse the heck out of clients is social media link building. So let's dig into why social media matters, which networks/platforms have value and which don't, and methods of using social for your own link efforts. Why Does Social Media Matter? One huge reason that social media matters right now is, simply, because everyone likes it. real-time search in TipTop Dear user, Thank you for visiting the TipTop Insight Engine, another fine offering from the magic-creator TipTop Technologies, Inc. There is so much information out there for anyone searching (or just curious to learn more) that we never seem to have the time and energy to read it all. Some of us organize our favorite feeds and follow them on Twitter and yet others use their friends' updates on Facebook to stay current with the world. We visit these and other favorite sites when we can, but the flood of articles, blogs, reports and updates is overwhelming.
18 Useful Social Media Tricks To Boost Your SEO Potential As time goes by there is more and more evidence that social signals are becoming of greater important when it comes to achieving a higher position in SERPs. So how can you leverage Social Media to improve your rankings? According to Searchmetric’s recent study of SEO ranking factors good activity on social media can earn you better rankings. In addition, the study showed that the higher the number of social signals from the below networks the better the position of your website in SERPs: Google +1Facebook SharesFacebook TotalFacebook CommentsFacebook LikesPinterestTweets Even if you are sceptical of the correlation that the social shares directly improved the rankings there’s also the factor that getting more people to see the content also lead to more links and visibility.
Real Time Search & SEO for Your Online Marketing Mix - Onlin Since late 2009 when Google introduced real time search, the concept has gained a lot of attention. Today, real time search is at the top of the priority lists for all the major search engines – Google, Bing and Yahoo!. As part of the new technology, Google is combining live updates from sites like Twitter with the latest news headlines and blog posts in search results. For web searchers, real time search means the ability to discover breaking news the minute it’s happening.