22 Quotes to Inspire Your Marketing Efforts We all need inspiration on a day-to-day basis, be it in our personal lives or to do our work. And especially if you’re trying to build a successful business. Startup life can be quite daunting, as I’ve experienced myself and while mentoring numerous entrepreneurs. One of the toughest aspects of building a mobile-first business is trying to get customers to use your app (downloads) and get them to come back to it again and again regularly (retention). Related: 5 Ways Google Is Changing SEO
The $80 Trillion World Economy in One Chart The latest estimate from the World Bank puts global GDP at roughly $80 trillion in nominal terms for 2017. Today’s chart from HowMuch.net uses this data to show all major economies in a visualization called a Voronoi diagram – let’s dive into the stats to learn more. The World’s Top 10 Economies Here are the world’s top 10 economies, which together combine for a whopping two-thirds of global GDP. In nominal terms, the U.S. still has the largest GDP at $19.4 trillion, making up 24.4% of the world economy. While China’s economy is far behind in nominal terms at $12.2 trillion, you may recall that the Chinese economy has been the world’s largest when adjusted for purchasing power parity (PPP) since 2016.
Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? 13 Free Sites That Offer High-Quality 2D People and Objects for Your Architecture Visualizations 13 Free Sites That Offer High-Quality 2D People and Objects for Your Architecture Visualizations October 23, 2017 Share FacebookTwitterPinterestWhatsappMail Or Even though a solid majority of architectural visualizations adhere to similar style guidelines, that doesn't mean you have to follow suit.
Likert Scale by Saul McLeod published 2008 Various kinds of rating scales have been developed to measure attitudes directly (i.e. the person knows their attitude is being studied). The most widely used is the Likert Scale. Likert (1932) developed the principle of measuring attitudes by asking people to respond to a series of statements about a topic, in terms of the extent to which they agree with them, and so tapping into the cognitive and affective components of attitudes. Likert-type or frequency scales use fixed choice response formats and are designed to measure attitudes or opinions (Bowling, 1997; Burns, & Grove, 1997). These ordinal scales measure levels of agreement/disagreement.
OWL - Semantic Web Standards Overview The W3C Web Ontology Language (OWL) is a Semantic Web language designed to represent rich and complex knowledge about things, groups of things, and relations between things. OWL is a computational logic-based language such that knowledge expressed in OWL can be exploited by computer programs, e.g., to verify the consistency of that knowledge or to make implicit knowledge explicit.
8 KPIs Customer-Centric Marketers Should Use It’s no secret that retailers covet the ability to become truly customer centric in every facet of their business — from supply chain to marketing to customer service. For marketers, being able to communicate the right message to the right customer at the right time is critical. Customer centric marketing allows you to put customers (not categories, channels, or events) at the center of all analysis and decision making, and allows you to internalize that customers each have different behaviors and preferences. And now, thanks to advances in technology, methodology and tools, it’s possible to appeal to each customer as an individual. However, becoming a customer centric marketing organization takes buy-in on many levels. One of the first, and most important, steps is agreeing on the key performance indicators (KPIs) that your team will use to determine success.
Visualizing Graphs in 3D with WebGL – neo4j I was already aware of and impressed by three.js, especially the 3d and WebGL capabilities. I had seen and done some graph visualization using it years ago, but 3d-force-graph packages three.js nicely with a Graph API and adds useful options to quickly get good looking results. If you want to try the different approaches directly, I put them into a GitHub Repository with live examples using the RawGit Service to serve HTML pages and assets directly from the repository. Datasets I started by using the Game of Thrones interaction graph, that my colleague Will Lyon wrote about here and which you can create yourself by running :play got in your Neo4j Browser. Besides the basic graph of characters, it also has interaction “weights” on the relationships and the guide adds some additonal metrics like a pageRank property that we want to use in the visualization.
Ebbinghaus Retention Curve definition The Ebbinghaus Retention Curve, also known as the forgetting curve, shows the rate at which memories are lost over time. It is named after Hermann Ebbinghaus, a pioneering researcher of human memory. He showed that we start to forget items rapidly once we stop rehearsing the material; then the rate of forgetting (or memory decay) slows. He also showed that the more time we initially spend rehearsing information, the less time it takes to relearn it later, and information we spend more time rehearsing decays at a slower rate. Interested in a Graduate Psychology Degree? Paperscape About Paperscape Paperscape is an interactive map that visualises the arXiv, an open, online repository for scientific research papers. Each paper is represented by a circle, with the size of a circle related to how often that paper has been cited (referred to) - a measure of its impact. The papers are clustered together according to how they reference each other i.e. share information. This is done by modeling the papers as particles in a physical system, with references acting as attractive forces between papers - read more.
The Hollywood In$ider Explore data on over 1200 major Hollywood films of the last ten years. Click on the axis labels to view other data. View each year by itself. Or every single year at once. Colour by genre, script type and more. Top B2B Marketing Zone Account Based Marketing Autoresponder Content for Week of Jul 15 - Jul 21, 2017 Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. Here are just some of the key findings, along with what I believe these trends mean for demand generation marketers: FINDING: 59% of respondents say they now have formal buying groups or buying committees in place to review purchases IMPACT: Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts
Here Are the Real Boundaries of American Metropolises, Decided by an Algorithm When we think about where we live, usually our ideas start with political boundaries—we’d say we live in a particular state, city, or town. Ask about a neighborhood, sports team loyalties, or regions not defined by borders, though, and it might get a little fuzzier. In densely settled places like the East Coast, sprawl can make it hard to draw lines around places, too. Where in New Jersey does the New York City region end and the Philadelphia region begin? Definition of Marketing The following definitions were approved by the American Marketing Association Board of Directors: Marketing:Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013) Marketing Research: Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.