B2B Appointment Setting: How to Make Your Sales Meetings Bear Fruits Okay, so you’ve been getting a lot of B2B appointments lately. That’s great. The question is: are you able to get something out of them? In B2B, telemarketing, the number of appointments set does not equate to success unless they are being converted to closed deals. When we send out our sales executives to meet with prospects face to face, they bear the pressure of turning that opportunity into gold. Kevin Higgins, CEO of Fusion Learning, a training organization, shares 6 secrets in holding a successful sales meeting: 1. From week to week you’ll find my team doing trivia games, telling funny stories, sharing sales highlights of the week, or discussing their focus for the month ahead. 2. 3. To ensure individual updates don’t take up too much of the sales meeting, follow these three rules: set time limits, create different themes around successes, like key learnings and future focus and know when to take individual issues offline. 4. Think about sorting the rewards into different categories.
Hiring a B2B Appointment Setting Company? Consider these first One of the most crucial parts of processing B2B leads is being able to convince potential clients to make time and meet with someone from your company. That meeting is where the fate of the interaction lies, so it’s important that the right people are involved, and that they are scheduled to meet at the right time and for the right reasons. But before you even get to that point, you need excellent B2B appointment setting. Of course, if you plan to acquire external services, you need to make sure they’re up to the job. Control over the marketing message Every lead generation services company has its own ‘formula’ in successfully getting appointments from prospects. Source of data A telemarketing company usually has its own database of prospects and their contact information. Payment vs. worth of appointments Most firms have fixed amounts being charged either on a per-appointment or monthly basis.
3 Common B2B Appointment Setting Objections (and how to conquer them) An average telemarketer would tell you how challenging it is to set appointments with B2B leads, especially when dealing with a difficult industry such as IT products, services and software. It’s almost impossible to come across a prospect that doesn’t have any objection, either real or made-up. Appointment setting companies encounter these objections everyday, as they carry out lead generation campaigns for their clients. First, let’s identify these common objections: #1: “We’re not interested.” #2: “We’re busy / Now’s not a good time / Just send us an email.” #3: “We’re already working with someone.” Sounds familiar? #1: “We’re not interested.” Most often than not, prospects say this because they don’t have a clear picture of what you’re supposed to offer to them. Instead of sounding too demanding and pushy, try to anchor your pitch on something you know they are interested in, like improving investment returns, increasing production efficiency, or streamlining operations.