The Klout Myth and Living Above The Influence 13EmailShare If you spend any amount of time on twitter, you’re probably already familiar with Klout, a service which claims to measure your overall online influence. Much has already been written on the pros and cons of Klout (you can find several excellent observations here). To many, however, there is a big difference between real influence and online influence. When I see unemployed, 20-something year-old social media enthusiasts with Klout scores in the 70s, it makes me ask myself: “Who are they really influencing?”. Besides, what exactly does having a high Klout score really mean when Lady Gaga’s score is 90 and Bill Gates’ is “only” 77? A FRESH PERSPECTIVE So, allow me to introduce five considerably more important “Influence Metrics” to monitor in 2011: What’s your Klout score with your spouse? THE "OTHER" COMMUNITYWhat’s your Klout score with your clients? THE MAN IN THE MIRRORWhat’s the Klout score of the man in the mirror?
Twitter Sentiment Tracking: 5 Free Ways To Track Twitter Sentiment We’ve seen a lot of great improvements in our ability to track and monitor social media over the last year. One area where it’s still lagging, however, is in the area of sentiment analysis. But that doesn’t mean it’s impossible. There are still ways to track associated brand sentiment if you’re a business looking to do so. Here are five easy-to-use Twitter sentiment analysis tools that can help you break down whether or not a tweet is positive, neutral or negative about your brand. Twitter Search When it comes to sentiment analysis tools for Twitter, this is about as rudimentary as it gets. Twitter Sentiment Twitter Sentiment is among my favorite ways to monitor brand mentions on the site. Two features I really like about Twitter Sentiment is that it allows you to search by a specific date range and it also allows you to reclassify tweets in case the tool misread the sentiment. Social Mention Twendz Twitrratr
4 Winning Strategies for Social Media Optimization Jim Tobin is president of Ignite Social Media, a leading social media agency, where he works with clients including Microsoft, Intel, Nike, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book Social Media is a Cocktail Party. Follow him on Twitter @jtobin. Social media optimization (SMO) is the process by which you make your content easily shareable across the social web. You'll still want most people to see your content on your site — and if you're doing it right they will — but helping people view content through widgets, apps and other social media entry points will accrue positive benefits for your brand. If you're ready to get started with a social media optimization plan for your organization, read on for an overview. Why Social Media Optimization Matters Before we get to the practical, let's start with the "Why," as in "Why you should care about SMO?" 1. Image credit: Gigya 1. 2. First, offer options. 3. 4.
Google Webmaster Tools Expose Analytics Lies « beu blog Over the holidays, Google rolled out a pretty major update to Webmaster Tools. This latest update provides much more detail in terms of data and reporting. So much in fact, that some folks seem confused now about the difference between Google Webmaster Tools and Google Analytics. The big difference for SEO is that Google Webmaster Tools shows Google's own data for URLs in Google SERPs and doesn't track web pages like Google Analytics. In addition to the key difference in reporting, Google Webmaster Tools requires no installation. While it's difficult to say for sure, this update should force folks to abandon the ignorance is bliss mentality when it comes to analytics reporting once and for all. BUT before diving in, here is a little background... In 2005, with a little help from a Googler named Vanessa Fox, Google launched Google Sitemaps. Ranking reports are created with software that emulates users and sends automated queries to search engines. Final thoughts... Oh yeah, HAPPY NEW YEAR!
Broadcast Yourself. Welcome to YouTube! The location filter shows you popular videos from the selected country or region on lists like Most Viewed and in search results.To change your location filter, please use the links in the footer at the bottom of the page. Click "OK" to accept this setting, or click "Cancel" to set your location filter to "Worldwide". The location filter shows you popular videos from the selected country or region on lists like Most Viewed and in search results. To change your country filter, please use the links in the footer at the bottom of the page. YouTube Insight is a self-service analytics and reporting tool that enables anyone with a YouTube account to view detailed statistics about the audience for the videos that they upload to the site. Use video-level data to better understand your audience. YouTube Insight allows you to view data for a specific video or aggregate data from all videos for a channel. Views & Popularity Understand how people discovered your video. Discovery
Top 5 Most Indispensable Twitter Tools for Marketers What’s more important? The quantity of your Twitter following or the depth of your relationships with your followers? The answer is BOTH! Having hundreds of thousands of followers must be nice. But we all know that the depth of the relationships you maintain with your tweeple is paramount. This article will reveal five great Twitter tools that will help you find and engage with quality Twitter followers. Notice I mentioned “depth.” This article will focus on getting you those numbers. Specifically, I want to explore how to generate new followers, how to manage your newly found follower surplus and how to turn those shallow relationships into deeper ones using the top 5 most indispensable Twitter tools. #1: Blast Follow Editors note: BlastFollow is no longer operational due to changes in Twitter authentication requirements. Editors note: This tool, if abused, will get you temporarily banned from Twitter. How does this help YOU gain more followers? Twitter is a Law of Reciprocity platform.
Making Data Relevant: The New Metrics for Social Marketing Prashant Suryakumar is a Social Media Engagement Manager at Mu Sigma and is currently focused on social media analytics. This post was co-authored by Dhiraj Rajaram, the founder and CEO of Mu Sigma. Social media has come of age. Marketers now have the ability to augment their traditional marketing approaches with rich behavioral and activity-based targeting that should increase marketing ROI significantly. However, businesses are facing an uncomfortable truth: There are no “best practices” for measuring a successful social media campaign. Crowd behavior is dynamic and context-specific, and it is difficult, if not impossible, to build a “one size fits all” solution. A structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign. Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. Real-Time Monitoring New Metrics
Your Web Analytics Checklist Neil Mason | December 21, 2010 | 10 Comments inShare28 How well is your Web analytics system configured and how good is your data quality? A seven-point checklist. In the course of our work, we see many implementations of many different Web analytics systems. If you're only using the system to report very top line numbers, then it's easier not to worry too much about quality, as the data is hidden from view. Here's a quick checklist to understand how well your Web analytics system has been configured and how good your data quality is. Page Tagging Is the site being tracked properly? IP Address Exclusion Have you determined which IP addresses you need to exclude or filter out from the data? Page Naming Good page naming is the bedrock of easier content analysis and user path analysis. If you have complex or dynamically generated URLs, can you change them to something that is easier to understand? Content Grouping Is your content organized into logical and coherent groupings? Conversion Events