Inside Sales Outsourcing Get the benefits of having a team of highly-qualified inside sales professionals without the pressures of managing an in-house sales staff through inside sales outsourcing. Inside sales is crucial to success in modern marketing landscape. By definition inside sales means remote selling done predominantly by phone. Professional telemarketers and inside sales representatives allow outside salespeople to make best use of their time and do what they do best – meeting with sales qualified leads and closing sales transactions. Effective inside sales marketing strategy benefits sales and marketing organizations by: Shortening sales cyclesReducing costsIncreasing sales pipeline trafficImproving lead-to-sale conversion ratioEnhancing in-house staff productivity Inside sales outsourcing provides sales managers with all the benefits of having qualified inside sales professionals without the hassles involved in in-house staff management.
B2B Social Media Marketing: Piece of Cake or an Art to be Mastered? | IT Leads Generation The enigmatic power of social media as a lead generation channel is still one of the most pondered upon concepts in modern day marketing. On the surface, it looks downright easy: you just set up accounts on multiple social networking sites, maintain a solid stream of content posts, and voila, you’re good to go. But why are there “social media experts”? The straightforward façade of social media Social media marketing is a basic B2B lead generation process: online marketers produce content that they can distribute on Facebook, Twitter, LinkedIn and other social networking sites. First of all, there is a sizable layer that divides business-to-business (B2B) and business-to-consumer (B2C) marketing. Consequently, marketers cannot just post average articles on their social media profiles unless it meets the technical requirements that make it a business type of content. Timing, relevance and professionalism Remember, not all businessmen find “viral” and “perky” content as amusing.
A Lesson From Warren Buffett For Telemarketing In Singapore Lead generation is serious business in Singapore. After all, how are you supposed to continue selling if you do not have any customers, right? For this to be successful, you need to hire the right people for the job of generating B2B leads. While there are a lot of qualities that you need to look for, perhaps the words of billionaire Warren Buffett can help you: “Somebody once said that in looking for people to hire, you look for three qualities: integrity, intelligence, and energy. Yes, integrity means a lot. Buffett understood the value of integrity.
How to Generate More Sales in Malaysia More sales leads does not always translate to more sales. Some companies in Malaysia who generate fewer (better quality) leads actually sell more and make better closes. What some companies do not realize is that B2B lead generation in Malaysia is not as much about quantity as it is about the quality of leads. Yes, numbers can be attractive sometimes, but working on too many, yet unqualified, B2B leads can eat away much of your budget and precious time. If B2B marketers do a better job of qualifying prospects before turning them over to the Sales department, salespeople can make more profitable closes even a few transactions. So, how can you ensure that your salespeople are spending their precious time on no less than sales-ready leads? Effective lead qualification strategy is the answer. In setting lead generation criteria, do not focus on demographics alone; take into account other important categories such as prospect behaviors and relevant actions taken by your potential customers.
Investing on good web design = More business opportunities?B2B Lead Generation, Appointment Setting, Telemarketing If you’re the type of marketer that frequently hops from one business site to another just to stay in the competition, then you’ve probably noticed how these sites are evolving these days in terms of web design. Basically, this “evolution” has two major, extreme opposite categories: simplicity and radicalism. The move for simplicity is driven by those who got tired of flashy, over-animated sites and preferred to employ a plain, straightforward design, with basic functions and fewer variations in color. Whether you want your design to lean towards the far left (simplicity) or the far right (radicalism), it is important to know exactly why this choice even matters. Neil Patil, a top entrepreneur and web influencer (www.quicksprout.com) said in an article titled How Saving On Design Could Cost You More In The Long Term that web designs are actually investments over time. Related:How Saving On Design Could Cost You More In The Long Term Related:The Importance of Good Web Design
SaaS Lead Generation: Marketing Strategies for Web-Based Software | IT Sales Leads Marketing Software as a Service (SaaS) is basically the delivery of applications and software – usually those needed to run a business – over the internet as a service. The most given advantage of this is that businesses no longer need to purchase and maintain hardware and/or software, because these programs are stored in the SaaS provider’s servers. All you need is an internet connection, and voila. Aside from less maintenance, SaaS also ensures security and stability. Because all business-related files and programs are taken over by their servers, an enormous amount of risk must be evened out by a corresponding protection, backup and recovery system. But is this something that business will take a bite of? Find the right people and focus on them The ‘right people’ means those business that have the financial capacity to acquire such a service, and at the same time, one that needs that service. Set expectations carefully But this is where expectations come in. Invest on engagement and education
The Building Machine for Author Rank (Infographic) Today, one basic requirement to befriend the new Google’s algorithm update, is to have the Author rank factor. What is Author rank? How does it works? When Google released hummingbird, all these questions were like pop up ads sprouting in every content marketer’s nutshell. Last year, gaining authorship was like a marathon but it was never like the old times that you just make thousands of content, make spins, stuffed some keywords and voila! Your content is ready to post. For hummingbird, that’s unacceptable. So how does Author rank relates to this? As defined by Sam Applegate in What is Google Author rank, Google Authorship enables article writers to link their online content to their Google+ profile via rich snippets, which in turn enables Google to credit the authors with the content. It basically means that when a blogger gains authorship, his/her content is recognized by Google as relevant and share-able so it does affect the SERP rank of the website.
Business tips | Leads and Appointments | B2B Sales Leads and B2B Appointments When it comes to managing a business, it is crucial that you find more sales leads. After all, you need to make a profit. And what better way to do that than by conducting a B2B lead generation campaign, right? With a little creativity, resourcefulness, and recklessness, you will succeed in the number of B2B leads that you would want to generate. Mind you, there at least four ways for you to do just that. First, there is advertising. I mean, this may sound obvious, but some business owners (even marketers) who have misgivings about it, so they do not use it. This is too bad, since this is one of the most effective sources of sales leads. Second, use the referral or networking option. You know just how hard it can be for your business to generate B2B leads on your own, so if you can have your current customers or the people you know recommend some business prospects, then you can make your job way easier. It can also save you more time to concentrate on what matters the most – your business.
The 7-step beginner’s guide to Software Solutions Marketing Selling IT products, services and solutions to companies is a different field of its own. Although the target market is broad, the specific needs of each of the prospective companies differ and may sometimes be limited – so limited that only a particular set of products of service can be marketed to a certain area or industry. It’s not as easy as selling hotdogs in buns to grade school kids. a) you can only sell to those who eat Chinese foodb) you can only sell particular kinds of Chinese food (not all people eat everything that’s Chinese) andc) you have to sell a unique version (New York has several variations of Chinese food) Okay, the analogy was kind of complicated, but that’s because software marketing is an in-depth undertaking. Step 1: Research the market. Step 2: Research your own company. Step 3: Understand potential struggles. Step 4: Plan your “package”. Step 5: Execute and measure. This Content originally Appeared at Callbox Singapore Blogs