Leads and Appointments | B2B Sales Leads , B2B Appointments, Business Sales Leads A Lesson From Warren Buffett For Telemarketing In Singapore Lead generation is serious business in Singapore. After all, how are you supposed to continue selling if you do not have any customers, right? For this to be successful, you need to hire the right people for the job of generating B2B leads. While there are a lot of qualities that you need to look for, perhaps the words of billionaire Warren Buffett can help you: “Somebody once said that in looking for people to hire, you look for three qualities: integrity, intelligence, and energy. Yes, integrity means a lot. Buffett understood the value of integrity.
After 5 Years, Email and Search still Beat Social Media, and You Better Believe It | Here’s a piece of information that social media worshipers may not like: boosting emails and improving SEO can lead to better customers compared to “likes” and “tweets”. It’s been a relatively known fact – it’s just that people subjected it to speculation and dismissed by theories. But when credible numbers enter a conversation, all doubts might as well be put to rest once and for all. Custora recently released a report coming off a study among US companies across 14 various industries. Their data is based on a total of 72 million clients who interacted with 86 companies from 2009 to 2013. A central tool that they used in the study was a standard measure called Customer Lifetime Value or CLV, which pertains to the “dollar value” of a company’s relationship with a customer. Here are some of the notable findings of their study:
The 7-step beginner’s guide to Software Solutions Marketing Selling IT products, services and solutions to companies is a different field of its own. Although the target market is broad, the specific needs of each of the prospective companies differ and may sometimes be limited – so limited that only a particular set of products of service can be marketed to a certain area or industry. It’s not as easy as selling hotdogs in buns to grade school kids. It’s more like selling Chinese food to New Yorkers: a) you can only sell to those who eat Chinese foodb) you can only sell particular kinds of Chinese food (not all people eat everything that’s Chinese) andc) you have to sell a unique version (New York has several variations of Chinese food) Okay, the analogy was kind of complicated, but that’s because software marketing is an in-depth undertaking. Step 1: Research the market. Step 2: Research your own company. Step 3: Understand potential struggles. Step 4: Plan your “package”. Step 5: Execute and measure.
How To Fail At Your Own Business: A Marketing Insight Refuse to Innovate Spend an exorbitant amount of time and effort watching what your competitors are doing while you scramble to figure out how best to copy them without adding any additional benefit to the consumer. Don’t deviate from what your business is already doing by building a bottom-up culture of innovation, constantly testing new hypotheses, and taking risks with the aid of market validation. Continue following the status quo by squeezing every penny out of that shrinking line of business; you’re already on the road to letdown. Accept Mediocrity Hire employees who show up at 9 on the dot (hey, maybe even fifteen minutes late) and make sure that when the clock strikes 5 that their stuff is already packed and one foot is out the door. Don’t Create a Plan Have you ever been told to create or participate in a project plan for your business? Avoid Your Own Dog Food Why would you use or recommend to a friend the product which you currently spend 35.7% of your awakened life on? Give Up
Do you have a Voicemail Strategy for your B2B Telemarketing? Gatekeepers are not the only ones that impede one’s success at telemarketing. More often than not, telemarketers fail to reach a certain prospect even after several attempts, in which case he may have to make do of just leaving a voicemail. Voicemails are but a part of the entire telemarketing game, but marketers dread having to deal with them. For one, they don’t represent any indication of success. It is merely a consolation; the fact that there is this one last way for your message to be heard. But when used effectively, voicemails can be a lead generation tool. State your name at the beginning and your number at the end – too many marketers these days often forget about this very important detail.
Leads Generation Marketing Investing on good web design = More business opportunities?B2B Lead Generation, Appointment Setting, Telemarketing If you’re the type of marketer that frequently hops from one business site to another just to stay in the competition, then you’ve probably noticed how these sites are evolving these days in terms of web design. Basically, this “evolution” has two major, extreme opposite categories: simplicity and radicalism. The move for simplicity is driven by those who got tired of flashy, over-animated sites and preferred to employ a plain, straightforward design, with basic functions and fewer variations in color. It’s sort of a regression (or even rebellion) from advanced web designing – which, in turn, is the exact essence of radicalism: utilizing an assortment of multimedia, animations, vivid shades, edgy fonts and interactive buttons. Whether you want your design to lean towards the far left (simplicity) or the far right (radicalism), it is important to know exactly why this choice even matters. Related:How Saving On Design Could Cost You More In The Long Term
5 Online Blunders that can hurt your chances at B2B Marketing It’s easy to come up with initial impressions when meeting potential business partners in the flesh. You can look at the way they dress, the way they converse, or even their body language. These are standards when it comes to the level of ‘likability’ and the potential to do business in the future. But talking about Business-to-Business (B2B) online marketing, there are hardly any chances of personal meetings, so impression would likely be based on emails, websites and social behavior. These are 5 online faux pas that can ruin your business networking potential, according to Matthew Toren, a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com: An amateur email address. A ridiculous email signature. A lame website.
The Effective Use of Research in Creating Marketing Infographics (Guest Blog) Content are in different forms nowadays; videos, presentation and infographics, all are made to catch the reader’s eyes. Marketers are in competition to get the most likes, traffic and visits so whoever have the best gimmick is announced the winner. So how does one make the most terrific infographic that would stand out among the others? For an infographic to be successful in sending a marketing message or sharing valuable information to a business community, it should be backed by credible research. Without it, the entire content piece will falter altogether, and no one would ever look at your infographic again. Making sure that research is solid and used appropriately is the most important fiber in infographic creation. Research typically happens somewhere between the conception of a great idea and the production process. Basically, the research process is pretty much the same as article creation, only with minor differences: Scouting for your sources Structuring your results Title.
Lead Qualification What is a Lead? In its most fundamental form, lead is defined as an individual or entity who has not yet given you permission to contact or engage with them particularly for marketing purposes. The following are common sources of business leads: Telemarketing / Email listsPhonebooksNewsletter subscriptionsOnline surveysWeb inquiries, downloads, etc.Event registrations (seminars, webinars, conferences, tradeshows, etc.)Leads must be qualified before they can be delivered to salespeople for closing. What is Lead Qualification? Lead qualification is the process of evaluating or “qualifying” business leads based on certain requirements set by the company. Lead Qualification by Callbox Callbox’s provides qualified sales leads so you won’t have to spend your time running after poor contacts. Call Us to learn more about our lead qualification process.
B2B Social Media Marketing: Piece of Cake or an Art to be Mastered? | IT Leads Generation The enigmatic power of social media as a lead generation channel is still one of the most pondered upon concepts in modern day marketing. On the surface, it looks downright easy: you just set up accounts on multiple social networking sites, maintain a solid stream of content posts, and voila, you’re good to go. But why are there “social media experts”? What makes them special, and what do they know that ordinary marketers don’t? The straightforward façade of social media Social media marketing is a basic B2B lead generation process: online marketers produce content that they can distribute on Facebook, Twitter, LinkedIn and other social networking sites. First of all, there is a sizable layer that divides business-to-business (B2B) and business-to-consumer (B2C) marketing. Consequently, marketers cannot just post average articles on their social media profiles unless it meets the technical requirements that make it a business type of content. Timing, relevance and professionalism