9 Ways to Be Less Annoying on LinkedIn LinkedIn is a powerful tool, but it brings out the worst in some people. As the network seems poised for change--recently, LinkedIn announced that it will soon allow anyone to publish content on its platform (much as LinkedIn Influencers do now)--I talked with David Gowel, CEO at RockTech, and author of The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn. Here's what I learned about how to leverage LinkedIn without seeming needy, greedy, or just plain annoying: 1. LinkedIn is a virtual network, but we humans do business in the real world. It's worse still if you do so and they accept--and then you never follow up with anything useful for your new connection. 2. LinkedIn claims 277 million users, but it's still dwarfed by Facebook, Twitter, and even Google+. "The best LinkedIn users know what LinkedIn features fit their job search, intelligence gathering, thought leadership sharing, biz dev, or other business goals," Gowel says. 3. 4. 5. 6. 7. 8.
The Key to Making Your LinkedIn Profile Really Sing LinkedIn is the most effective social media platform for professional and business purposes. (Based on the amount of email I got from my recent post, 10 Ways to Generate More Leads and Referrals on LinkedIn, many people agree.) One reason for its popularity is that getting found by people on LinkedIn is really easy. Getting found by and connecting with the right people is a lot harder, especially if you only apply website- and resume-building strategies to creating your personal and business LinkedIn profiles. For example, the Google AdWords Keyword Tool is a great way to find out how many people search for various keywords. Fine. And by doing everything "right," they get lost in all the keyword noise. What can you do to stand out and help the right connections find you? Use popular keywords to build the backbone of your profile for a general audience.Include specific, highly targeted keywords to stand out for a specific audience. Here's an example. So now I'll go deeper. Industry terms.
aperturemarket LinkedIn Launches More Robust Content Targeting & Reporting Options If you're a fan of LinkedIn's product tab targeting on your LinkedIn company page, then you're absolutely going to love this. Yesterday, Business Insider reported that LinkedIn will be rolling out two new features for company pages, 'Targeted Updates' and 'Follower Statistics.' While the new features are currently only available to early release partners such as AT&T, Samsung Mobile, Dell, and Microsoft, we caught up with our contacts at LinkedIn to grab some screenshots, and here's what we marketers can look forward to when LinkedIn releases the features to all company page administrators, coming soon. Targeted Updates Targeted Updates enable page admins to target their company status updates to specific followers so they can deliver the most relevant content to the most appropriate audiences. Company SizeIndustryJob FunctionSeniorityGeographyIncluding/excluding company employees For a video of how the new Targeted Updates features work, see LinkedIn's overview below: Follower Statistics