Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all. One of these resolutions is the recent requirement of nofollow tags in links from other websites. The modus operandi One of the traditional, overused tactics in SEO is to try and get as many backlinks from authority websites as possible. This activity also poses a dilemma for websites in their fear that Google may suspect them as a “link seller”. So when do you need to use a nofollow link? If your site supports paid links, you need to use nofollow in order to keep these links from giving credit to other sites. Nofollow is also helpful when embedding media (such as infographics) or widgets that you obtained from other sites.
A Simple Guide to Market Company Events and Gimmicks Company events are important, all the more so because they serve to build your image, increase brand awareness, and help out in B2B lead generation. And like the oldest artifacts, they are as precious as they are fragile. Not giving enough attention to event marketing could only spell disaster to your business. Moreover, in spite of a dedicated organizing committee, company events face the prospect of poor guest turnouts if the marketing part of event planning is put along the margins. The problems are mainly centered on time and the availability of resources, which fortunately can be remedied by following these simple pointers. Use a variety of channels. The date of the event is fast approaching, and you are still looking for a proper venue. Know your attendees. Taking cues from Indiana Jones, bringing a knife to a gunfight is apparently a death wish. Tell them it will be a blast. Source:
Callbox the largest commercial cleaning prospector Los Angeles, CA – September 2008 – Establishing its place in the business process outsourcing industry, LA-based Callbox powers new sales for the world’s leading commercial cleaners. Callbox currently handles lead generation and appointment setting campaigns for 71 cleaning companies, including the top commercial cleaning franchises in the United States, such as Jan-Pro Cleaning Systems, ServiceMaster Clean, and Heits Building Services. Callbox’s team of highly skilled customer service representatives, guided by the individual requirements of each commercial cleaning service, generates interest in professional custodial services. Callbox representatives communicate with top level management and decision makers of various prospect industries and establishments, offering cleaning for commercial facilities of all sizes and types, including office complexes, commercial headquarters, financial institutions, industrial facilities, and medical enters.
B2B Lead Generation: DIY or Outsource? Here’s how to Decide Nothing really compares to the fulfillment one may have in making his or her own business flourish by being hands-on with almost every operation necessary to run it. However, in a fast-growing world that involves a fusion of traditional and online marketing, more often than not business are left with no choice but to seek outside help. In B2B lead generation, for instance, there are cases when the DIY or Do It Yourself mantra no longer applies. This means that if one tends to insist on carrying all the weight of every sales and marketing task, he is actually putting the business in jeopardy. Face it – you’ve got to know up to what extend you can take care of a situation and when you need to delegate some of the responsibilities to an outsourced service provider. So where exactly does one draw a line between DIY and outsourcing? First, here are some instances when DIY is still the best strategy:
Rom Agustin: Focus on the Possibilities This interview was conducted by Jonha Revesencio of HuffingtonPost.com as part of the #CareerAdvice series — featuring successful professionals who share their advice to people who would want to take their career to the next level. Read the original post here. On June 6, 2004, with nothing but a phone and a dream, Callbox opened in a dark corner of an internet cafe in La Paz, Iloilo — a thriving city in the Philippines — with one employee and no clients. Ten years later, with over 500 employees serving over 1,000 international clients from five offices, persistence, ingenuity, and hard work, have now put Callbox on par with the industry name brands, and put Iloilo on the map as a global business hub alternative to Manila and Cebu City. Wanting to learn the secrets behind the success of the company, I’ve caught up with Rom Agustin, CEO of the B2B multi-channel marketing firm. Can you tell us a bit about how you started your career?
Want to Expand your Email Database for Lead Gen... - Sales and Marketing Strategies - Quora A good piece of content or email copy is useless without a list of recipients to throw them at. Your email database is a crucial aspect of your B2B lead generation campaign. The thing is, it does not only need to be a big list; it also has to be a relevant list. There’s no point gathering hundreds or thousands of email addresses if only a handful of them would even consider taking a bite of your marketing offer. One needs to employ astrategy to effectively grow the email database. Consider these tips from Business.com - Acquire Knowledge, Business Products and Services: 1. Your customers and prospects spend a ton of time on your website. 2. Another simple, yet effective, way to build your list is to add a pop-up or lightbox for email sign-ups upon entrance to the website. 3. For small businesses, this is a very important tactic. 4. There should be an easy link on all your social profiles encouraging followers, fans, like-ers, and connections to keep in touch via your marketing emails.
Hiring a B2B Appointment Setting Company? Consider these first One of the most crucial parts of processing B2B leads is being able to convince potential clients to make time and meet with someone from your company. That meeting is where the fate of the interaction lies, so it’s important that the right people are involved, and that they are scheduled to meet at the right time and for the right reasons. But before you even get to that point, you need excellent B2B appointment setting. In-house marketers, albeit their knowledge about their own products and services, are not always the right people for the task. That’s why most businesses get help from an appointment setting company. Of course, if you plan to acquire external services, you need to make sure they’re up to the job. Control over the marketing message Every lead generation services company has its own ‘formula’ in successfully getting appointments from prospects. Source of data A telemarketing company usually has its own database of prospects and their contact information.
3 Reasons why Readability and Lead Generation Go Together | Rom Agustin | Outside the Box In essence, lead generation is generally about enticing and goading, and the process doesn’t happen overnight. Indeed, there exists a plethora of complications that challenge B2B marketers, especially when they take their campaigns into the cyber world. It’s dog-eat-dog as companies are concocting up efficient ways in prospecting for qualified sales leads and procure high conversion rates crucial to corporate braggadocio. But while aggressiveness has the function of driving a company towards its goals, content is still king. Knowing that content is (always) king it is high-time for B2B marketers to step up their game online. The role of content is indispensable. Readability is really about procuring interest, and for a few good reasons that your campaign should leverage. Less boring. Let’s face it: quality content is also interesting content. Retains interest. Readable content can also mean scannable content. Saves on headaches. The least thing your audience wants is a headache. Like this:
The Ultimate List of Who’s Who in B2B Marketing this 2014 There’s a reason why influencers are called as they are. Not only do they influence people by means of dishing out valuable insights – in this case, marketing trends, techniques and just about anything that only experienced veterans can share – but they also influence fellow marketers by giving them a much-needed. albeit meager, share of the limelight. In the B2B Digital Marketing sphere, the top influencers every marketers should follow on social networking sites are as follows: Jay has consulted with more than 700 companies on digital marketing since 1994 including Caterpillar, Nike, and 30 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine and the Convince & Convert blog is ranked as the worlds #1 content marketing resource by the Content Marketing Institute. Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Jon Miller (@jonmiller) – VP, Marketo