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Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.)

Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.)
Mike Del Ponte co-founded Soma, which raised more than $100,000 on Kickstarter using virtual assistants and free apps. I first met Mike Del Ponte two years ago when he was running marketing at BranchOut, a startup I advise. Before joining BranchOut, Mike had explored a variety of career paths, including preparing for the priesthood at Yale Divinity School and serving as a peacemaker in the West Bank. Earlier this year, Mike came to me with a new product idea called Soma. To launch Soma on Kickstarter (and raise $100,000+ in just nine days), Mike and his team used some of the techniques that helped BranchOut grow to 25 million users in just 16 months. You can replicate what he did. This post includes all of their email templates, spreadsheets, open-source code to build landing pages, and even a custom dashboard Soma’s hacker Zach Allia built to monitor their Kickstarter data, social media, and press. This post is as close to copy-and-paste Kickstarter success as you will find. Enjoy! I. II.

Want A Kickstarter Video? That'll Cost Five Figures Top 100 technology blogs to follow in 2013 Folks of CouponAudit prepared a big graphics listing what they think are the top 100 technology blogs to follow in 2013. The giant sites (you know, those owned by AOL) are not on the list, so smaller companies like ours managed to find their place in the top 10. Here’s the list of top 10 blogs: IT Knowledge ExchangeTechSpotDSL ReportsUbergizmoghacks.netTechPPIloveFreeSoftwareIntoMobileBitRebelsThe Corona Labs Blog And the whole list is in the big image below. About The Author Dusan Belic Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. Sell Your Old Cell Phone for Cash Buy a New Cell Phone

What is SEO Friendly Content - Content Written to be SEO Friendly Writing SEO friendly content is not hard. And unlike most people think, it doesn't have to result in stilted, ugly prose. SEO friendly content is just content that was written with some attention paid to how a search engine might see the content. SEO Friendly Writing Does Not Mean Writing for Search Engines The first and foremost thought in your mind when working on content for your Web pages is that you're writing for people not for search engines. Luckily, most of the techniques that make good Web writing make for decent SEO as well. Write relevant content. Other Considerations for SEO Friendly Content Repetition is very important for SEO friendly content. Don't forget to use bold, heading tags, and other emphasis HTML tags to highlight your keyword phrases. Don't forget less obvious locations for including your keyword phrase - like image alt text and title text on images and links. SEO Friendly Should Not be Bad Writing As I said above, you should never sacrifice good writing for SEO.

kickstarter | Search Results Mike Del Ponte co-founded Soma, which raised more than $100,000 on Kickstarter using virtual assistants and free apps. I first met Mike Del Ponte two years ago when he was running marketing at BranchOut, a startup I advise. Before joining BranchOut, Mike had explored a variety of career paths, including preparing for the priesthood at […] One tiny favor! I’m looking for the perfect Managing Editor. If you want detailed tactics and hilarity, Ramit Sethi is your man. [Preface: The above is a pic of Necker Island, Richard Branson’s private island. This single interview — one of my favorites of all-time — was recorded in three short parts. This story is about the launch of Harry’s, a new men’s grooming brand. Preface from Tim Back in 2012, Gabriel Wyner wrote an article for Lifehacker detailing how he learned French in 5 months and Russian in 10, using mostly spare time on the subway. Allow me to explain using a related problem.

Manage Your Kickstarter Campaign With This Simple Dashboard Earlier this month, Soma launched a Kickstarter campaign to raise $100,000 for a new water filter to rival those offered by Brita and other companies. The campaign raised $50,000 in just 36 hours, but that proved to be a mixed blessing for the team running it. "We were being inundated with everything from tweets to Facebook posts to messages on Kickstarter," said Mike Del Ponte, a co-founder of Soma. "It was crazy. The tipping point came when the team realized that one user had committed $5,000 to the campaign — the maximum amount — but they weren't able to engage with that person immediately online because they knew nothing about her. That dashboard, called the Kickstarter Status Board, has since been refined and is now available for free as a Google Chrome extension. Soma's dashboard includes funding data, but it also serves as a command center to monitor conversations about a project. Image courtesy of Flickr, Unhindered by Talent.

Google Analytics for PR This week I had the opportunity to speak to a Public Relations class at Champlain College about measurement, public relations and Google Analytics. After rambling for an hour, I through it would be a good idea to jot down my advice in hopes that others can use it or, more importantly, improve on it. Let me be clear, I’m not a PR expert. You should follow KD Paine, Nicole Ravlin, PR News and other experts to learn about PR. But hopefully some of these Google Analytics tips will help those in PR measure better. Have A Measurement Plan Before you do any measurement you should have a plan. At the end of the day PR activities should help drive business outcomes :) I love this quote from Measure what Matters which is all about measuring PR: The ultimate test of the effectiveness of your efforts is whether the behavior of the target audience has changed as a result. “Looking at the effects of your efforts.” But what effects? The effects are just the data in a tool like Google Analytics. 1. 2. 3.

SEO Content Writing – How To Produce Great Content That Increases Rank A lot of webmasters who dismiss SEO as gaming the system usually come out with the broad statement “Just create unique quality content”, hmmm, how true do you think that statement is? Well to be honest creating quality content is part of SEO, but ask these same webmasters what quality content is and the answers will differ wildly. You see the basic concept of SEO is having a great resource that attracts links but knowing this concept is not enough to increase you rankings on Google, the fact remains you have to know how to do this successfully. Let’s first look at the chart below which highlights some of the areas that make content ‘great’. If we want to rank our content must be keyword focused putting maximum emphasis on our chosen keywords. Focus Keywords These elements may seem trivial but when added together they make a big difference. Headings – These are your h1-h6 tags but in my opinion you should only really worry about the first two. Link Worthy Content Structure The Linkerati

Kickstarter | Search Results Mike Del Ponte co-founded Soma, which raised more than $100,000 on Kickstarter using virtual assistants and free apps. I first met Mike Del Ponte two years ago when he was running marketing at BranchOut, a startup I advise. Before joining BranchOut, Mike had explored a variety of career paths, including preparing for the priesthood at […] One tiny favor! If you’re enjoying the podcast, could you please take 30 seconds now to leave a brief review on iTunes? I’m looking for the perfect Managing Editor. If you want detailed tactics and hilarity, Ramit Sethi is your man. [Preface: The above is a pic of Necker Island, Richard Branson’s private island. This single interview — one of my favorites of all-time — was recorded in three short parts. This story is about the launch of Harry’s, a new men’s grooming brand. Preface from Tim Back in 2012, Gabriel Wyner wrote an article for Lifehacker detailing how he learned French in 5 months and Russian in 10, using mostly spare time on the subway.

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