Manage Your Kickstarter Campaign With This Simple Dashboard
Earlier this month, Soma launched a Kickstarter campaign to raise $100,000 for a new water filter to rival those offered by Brita and other companies. The campaign raised $50,000 in just 36 hours, but that proved to be a mixed blessing for the team running it. "We were being inundated with everything from tweets to Facebook posts to messages on Kickstarter," said Mike Del Ponte, a co-founder of Soma. "It was crazy.
Top 100 technology blogs to follow in 2013
Folks of CouponAudit prepared a big graphics listing what they think are the top 100 technology blogs to follow in 2013. The giant sites (you know, those owned by AOL) are not on the list, so smaller companies like ours managed to find their place in the top 10. Here’s the list of top 10 blogs:
Infographic: The Chaos Of Outer Space Simplified Through Flat Animation
There are two tropes for science fair projects: baking soda volcanoes and styrofoam ball solar system mobiles. Consider the latter, and compare it with even most superficial knowledge we all retained from elementary school. Those planetary alignments don't begin to do outer space justice.
How Memoto raised $500,000 on Kickstarter, part 1.
Still being in something of a shock over the overwhelming response Memoto’s Kickstarter project has had, we feel we need, for reasons of self-therapy if nothing else, to put down in words what has really happened these past few weeks since we launched. We will do this in two parts, one where we describe the process leading up to the launch of the project and one where we disclose some lessons learned during the actual project. So, what’s Kickstarter? Well basically, it’s a website for crowdfunding projects.
Google Analytics for PR
This week I had the opportunity to speak to a Public Relations class at Champlain College about measurement, public relations and Google Analytics. After rambling for an hour, I through it would be a good idea to jot down my advice in hopes that others can use it or, more importantly, improve on it. Let me be clear, I’m not a PR expert. You should follow KD Paine, Nicole Ravlin, PR News and other experts to learn about PR. But hopefully some of these Google Analytics tips will help those in PR measure better. Have A Measurement Plan
A New Model for Innovation in Big Companies - Beth Altringer
It seems we’re all racing to get more entrepreneurial. Increasing creativity and innovation is not only on the priority list for start-ups; it’s also a strategic goal for CEOs of small, medium, and large-sized companies. Despite this growing obsession, however, big companies are still not very good at it. How many times have you had a strategy meeting that gathered a smart, enthusiastic team to generate interesting ideas and debate their merits, yet after the meeting… nothing… much… happened? Studies show that efforts to stimulate intrapreneurship — entrepreneurship within an established company — more often than not fall flat. According to my current research at Harvard on innovation models in global companies across diverse sectors, these types of projects fail between 70% and 90% of the time.This should be a deeply troubling, motivating statistic.
10 Fresh Tips for Your Kickstarter Marketing Strategy
If you’re running a Kickstarter project, it’s important to market your idea to get the maximum number of backers. However, before you even get started with your project, you should plan ahead. We’ve written about Kickstarter marketing techniques before, and I intend for this blog to serve a different purposes: to highlight additional considerations, to expand upon some of the tips mentioned before, and to provide new guidance for the latter half of 2013. Make sure your idea is a good fit for Kickstarter...or crowdfunding in general.
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