Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all. One of these resolutions is the recent requirement of nofollow tags in links from other websites. The modus operandi One of the traditional, overused tactics in SEO is to try and get as many backlinks from authority websites as possible. This is because those websites regarded as having high PR can influence the “linkers” in terms of authority, thus boosting their chances of getting a high rank. This activity also poses a dilemma for websites in their fear that Google may suspect them as a “link seller”. So when do you need to use a nofollow link? If your site supports paid links, you need to use nofollow in order to keep these links from giving credit to other sites.
B2B Lead Generation: What are the most important metrics to track? In business, you can’t define success if you don’t know how to measure it. Hence, metrics are important in giving marketers an idea as to how their efforts are faring. The only problem is that there are a lot of metrics that could be measured; so which ones really need attention? Before you answer that, it’s important to know why you need to identify the right metrics to track. You wouldn’t want to spend a lot of time and effort in computing and analyzing data which in the end wouldn’t be able to help you improve anyway. Although there are no standard metrics across all business types, there are those which must be tracked under any circumstance. Below is an excerpt from a cheat sheet released by Marketo entitled 5 Lead Generation Metrics Every Marketer Should Track: 1. Marketers must acknowledge that not all leads are created equal. 2. All marketers have limited resources. 3. 4. As a lead gen marketer, your job is to determine what programs to run. 5. White Paper courtesy of Marketo.com.
B2B Telemarketing: Learning the Art of ‘Sales Talk’ Some people are gifted with communication skills, not only in terms of being able to engage people in a smooth conversation, but also in terms of being able to articulate words and phrases that every unique person will most likely understand. However, skills can be taught, too. Even professional B2B telemarketers would benefit from constant training, especially in the midst of today’s evolving business landscape. It pays to know how effective your current conversational techniques are, which ones are not working, and what you can do about them, before your entire lead generation campaign topples down. Remember, it’s not just about what you say; it’s also about how you say it. They don’t need to know everything Educating prospects is a good thing, but pieces of information that aren’t necessarily relevant can only do more harm than good. Break your entire presentation into small pieces and choose only what’s pertinent. Impart knowledge, not statistics Talk about their situation.
The stuff your Dad taught you – and how they became pure Marketing wisdom Our fathers are most often the subtle versions of our mothers, yet with the same noble intentions. They tend to be more lax with their rules, and they’re the ones who always remind us to keep our cool in times of struggle. They don’t speak a lot – but when they do, their words stick to our hearts like glue, so that wherever we go and whatever we go through, we’d always remember ‘that thing’ Dad taught us. But apparently, there are more to these words than just ‘fatherly’ advice. Even when talking about the ins and outs of marketing, Dad’s words may just be an excellent source of business acumen: Don’t take yourself too seriously – Again, this is always the ultimate pillar of ‘Dad’s teachings’. Be open to change – Fathers are more accepting of going out of one’s comfort zones. Always take your best shot – Fathers may not be the best cheerleaders but their message is always for us to give our best in whatever we undertake. Some businesses strike gold, while others stink. Happy Father’s Day!
B2B Lead Generation: DIY or Outsource? Here’s how to Decide Nothing really compares to the fulfillment one may have in making his or her own business flourish by being hands-on with almost every operation necessary to run it. However, in a fast-growing world that involves a fusion of traditional and online marketing, more often than not business are left with no choice but to seek outside help. In B2B lead generation, for instance, there are cases when the DIY or Do It Yourself mantra no longer applies. This means that if one tends to insist on carrying all the weight of every sales and marketing task, he is actually putting the business in jeopardy. So where exactly does one draw a line between DIY and outsourcing? First, here are some instances when DIY is still the best strategy: On the contrary, you will likely need to seek expert assistance from an outside lead generation company if you can relate with the following:
Website Design, Online Marketing Services You want a great-looking website but the cost is too rich for your blood.You want to DIY but don’t like the whole web design mumbo jumbo.You want to hire a cheap web design company, but problem is cheap websites look just like that… cheap. People visit your site because they want information, and they want if fast. But when all they find is a clutter of flashing banners and links, they hit the back button and, POOOOF! They’re gone… faster than you can say ‘cookie-cutter’. Our web design services emphasize four elements necessary for effective lead generation – aesthetics, navigability, relevance, and visibility. Talk to us about any of these web design and development services: Brand DesignWebsite DesignE-CommerceEmail TemplateLanding Page Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Modern SEO Marketing: The “Must-Not-Do” list It’s as if B2B marketers were bewitched by the supposed promise and potential of SEO that they tend to believe in it unwaveringly despite the challenges or rapid changes in trends and algorithms. They’ve been doing it for a long time, yet, the same mistakes are repeated endlessly, most of which are not even hard to detect and repair. These issues must be given proper attention, as they would cripple the very foundation of SEO, eventually affecting the lead generation hopes of a business, not to mention its reputation amongst other online marketers. These are 6 erroneous habits every SEO marketer must avoid: Duplicate content – In SEO, when you have two similar content pieces appearing in more than one webpage or URL within a website, you have duplicate content. Not optimizing tags – We see a lot of sites tagging their titles with generic words like “home” or “default” or their brand names. You might also like: A Listing of Interesting Facts about SEO, Google and everything in between
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