5 Powerful Techniques to Ignite Rapid Growth in Your Coaching Business There is no such thing as standing still in business. You either grow or die. This is why growth is one of the most important aspects of a sustainable, profitable coaching practice. It doesn’t matter if you’re a brand new coach or if you’ve been at it for a while, you must commit to consistently grow your client list and your audience. These 5 timeless marketing strategies will help you create a buzz for fast growth that will quickly lead to more income and impact. Strategy #1: Go Free Share your best advice. You can create a free eBook or a series of blog posts. If you enjoy the connections that happen at live events, think about holding a half-day seminar or retreat where you live. The format doesn’t really matter. What matters is that you’re establishing your expertise, gaining followers, and creating an authentic bond with them. And because you’re doing it all at no cost to them, you’ll reach far more people than if you charged for it. Strategy #2: Get Published The best part? Trust.
Ideal Client or Bad Fit? Evaluate Potential Clients With These 3 Simple Questions… Here’s something I want you to know right now and it’s something I wish I’d known when I first started as a coach… You are not meant to serve everyone. You are meant to serve clients who will get the most benefit from your expertise. Clients who truly understand what you have to offer. Clients who love your coaching style. These are your ideal clients. When we aim to work only with ideal clients, we can achieve phenomenal results with far less effort. But how do you know you’ve found an ideal client? The answer is simple. These 3 simple yet revealing questions will help you decide if a potential client is the perfect fit for you. Question #1: What does “success” mean to you? Too often, coaches work with clients for months to help them reach their goals and dreams only for the client to realize those goals and dreams weren’t what they wanted after all. This can be devastating for the client and extremely frustrating and stressful for the coach. It will also help you make an important decision…
3 “Minor” Coaching Mistakes That Could Damage Your Reputation You could be a brand-new coach. You could have years of experience under your belt. No matter where you are in your journey, there’s no escaping it… You’re going to make mistakes. The good news is most coaching mistakes are trivial. But there are mistakes that are not so easy to overcome… Seemingly insignificant mistakes that can take you way off track from your goals and cost you a ton of time, energy, and money. Here are 3 deceptively “minor” mistakes that could permanently damage your reputation and your coaching practice. Mistake #1,: Jumping the Client-Friend Line When you jump back and forth across the “client-friend” line, you’re playing with fire and you’re going to get burned. When you become friends with a client, the coach-client boundary gets hazy and unclear. Your clients will find it challenging and confusing to work with a coach who switches between roles. Here’s what I mean… Let’s say you’re a life coach and you’re helping a client get through a difficult divorce. Immediately.
The 4 Stages of Success: Where Are You on the Journey? This article is an extract from "The Book of Coaching" by Ajit Nawalkha and Dr. Neeta Bhushan. As we get closer to the end of this book, I want to leave you with a strategy that will give you a little more certainty, a little more comfort, as you head toward becoming an extraordinary coach. This is something you can do yourself. Below is the map of your entire journey to success, abundance and freedom, marked out in stages. As you move from one stage to another, here are a few pointers that will help you know where you are, and what you must prioritize. Stage I: The Soldier This is the stage when you first get introduced to coaching. At this stage, you’ll probably juggle part- time part time coaching as you hold down a full time or part time job somewhere, to pay the bills. You’ll have some basic understanding about coaching in, or you’ll have some experience in the field, but you are still a newbie. If you’re a soldier: You’ll make very little or no income from coaching.
Is Your Coaching Business Ready for Growth? Follow These 5 Signs. I’ve seen it happen many times and sadly, I know it will happen again. Just about every coach I know waits way too long before they focus on expanding their coaching practice. Many coaches think there are other more important pieces – such as marketing and sales – that must be prioritized. Or they think expansion happens naturally. When it’s time to grow, they’ll just know. This is not true. Growth is just as important – sometimes even more important – than all other aspects of running your coaching practice. And it does not happen naturally. You must be consciously focused on where your business is at all the time, so you’ll know exactly when to start creating plans for stress-free expansion. Here are 5 signs that show your coaching business is ready for healthy growth. Sign #1: You are in the right mental space Building a business isn’t easy. You must step out of your comfort zone again and again. This means you need to be incredibly motivated and mentally prepared. At all times. Remember…
5 Leadership Traits All Rockstar Coaches Should Have Coaches are amazing strategists. They’re incredibly talented at honing in on a problem and coming up with ideas and steps to help their clients achieve their goals. These are awesome skills to have as a coach but the truly extraordinary coaches, the coaches who belong in the “Hall of Fame”, are the ones who don’t just convey strategies and “how-tos” to their clients… They get their clients to take real-world action. When you take real-world action, you get real-world results and this is what your clients are after: results and outcomes. Results are what make a coach’s reputation. Great results equal powerful word-of-mouth buzz and ongoing referrals. Well, you can imagine what that would do to your reputation as a coach. Here’s something to think about… Do your clients come out of a coaching session just “knowing” what to do or do they actually have the motivation to clearly and consistently do the hard work of implementation and execution? So what should you do as a coach?
How to Master the Enrollment Process and Create Clients with Ease Client enrollment is a critical part of your journey as a coach. It doesn’t matter if you’re the world’s greatest coach, if you don’t get this piece of the puzzle right, you’ll never get your business off the ground. This is what happened to Christina Berkley. She’s one of the most respected and reputable coaches and in-demand speakers in the industry today and her clients include celebrities, politicians, entrepreneurs and moms but not too long ago, Christina was living a different sort of reality. She was a struggling coach who could barely make ends meet. Nothing changed for a long time. Then, Christina discovered specific processes and techniques that transformed the way she handled the enrollment process. In this high-value video, Christina shares some of her insider secrets and power tips to gracefully overcome challenges and obstacles during the enrollment process so you can create a growing list of ideal clients with ease. Action Step #1: Boost Your Confidence
4 Proven Strategies That Will Help You Build a Successful Business Try this experiment. Google the words, “successful coaching business.” You’ll see over 2 million results come up. That’s a ton of information to work through. The worst part? After hundreds and hundreds of hours spent in coaching sessions and working with coaches around the world, I’ve come to realize there are only a handful of growth strategies that will help you rapidly build a successful, profitable coaching business. Some of them may seem strange but they work. Here are 4 of my personal favorites. Strategy #1: Make Yourself Replaceable If you’re involved in every aspect of your coaching business, you’re headed for disaster. This means allowing others to take over specific roles. Make a list of all the tasks and activities that are outside the actual coaching work that you do - this could be copywriting, design or technical aspects of the business. When you have this list, commit to outsourcing at least one of the tasks to someone else as soon as possible. Strategy #2: Fire Your Clients