Let Your Instincts Help In Generating Sales Leads In Singapore | When it comes to generating sales leads in Singapore, we are often interested in the numbers, the statistics, of your business prospects. You want to be successful in your B2B lead generation campaign, so you need the facts clear, no doubts or misgivings. However, even the smartest or the most accurate data may not be a good measure for profits. Sometimes, the best business solutions come from what your instincts are telling you. Heed your interests – your instincts are hard-wired to what interests you. As marketers in Singapore, you should also count on your instincts to tell you what to do.
An advice on domain registration this 2014 Last year, government and business websites in US were hacked. Singapore was not spared and so were other countries. Internet has grown, and now more businesses are investing in utilizing the internet for transactions and marketing. We should be on guard now more than ever especially when registering new domains. I read this article from Connie Hon on SBR and she states: The new Internet brings along new risks that Singapore businesses and consumers really need to be aware of and protect themselves against. Threat is present the moment that we register our domains. - See more at:
Integrating Mobile with B2B Lead Generation: A Kick-start | Mobile devices are being used increasingly at workplaces for research and information gathering, which includes purchases or hiring of services for business-related functions. Research shows that at least 78% of businesses allow their employees to bring their own devices and 68% of executives are comfortable enough to make purchases on their smartphones. This is the evolution of mobile. It means that mobile usage is starting to be an integral part of the business-buying system; hence it should also be one of the priorities in B2B lead generation. SMS still works – SMS campaigns are extremely cost-effective and low- maintenance so they can be used for a variety of mobile marketing approaches. The Qualities of Good B2B Lead Generation Hires For a software company, hiring the right people for the job is the crucial first step before you conduct a really good B2B lead generation campaign. You see, people are an important asset to any business. Hire the wrong people, assign the inappropriate person, and you will have bigger problems in your sales leads generation efforts. That is why you need to choose well. The only question here is this: how will you do it. Marketing, for one, requires skills or qualities in people that will make them successful in this kind of work. In any case, you might want to take note of the following traits of potentially successful marketers: Unique MindsetsAll right, having a quirky mind might seem disruptive to your marketing process, but, sometimes, being different may actually be a good thing for your company. So, what other qualities in a B2B lead generation hire can you share?
Understanding the Digital Surge in SG | I wrote an article for Singapore Business Review about understanding the digital surge in Singapore. For the past years, Singapore has not only grown in economy but has embraced technology for business and pleasure. Here is a part of my article. A relatively small concrete jungle like Singapore is bound to be closely escorted with technological rise, and that’s for a couple of reasons, one of them is public behavior. Read the whole post here: Make Email Work Right In Your Appointment Setting You may have a really good product or service to offer, but if there is anything marketing can teach you, it is that none of these matter if you fail to reach your business prospects. Reaching out to your sales leads prospects is an important, if not obvious, prerequisite of business. That is why we conduct appointment setting campaigns in the first place. One of the ways we do that is by sending emails to all interested prospects. And yes, there are interested prospects. The problem here is how to make your prospects open them, instead of deleting your messages immediately. The main reason for this could be traced to fear of spam mails. Trust is essential here. Another thing you have to cover is setting expectations. Related: Recognizing the Assets and Disservices of Email Marketing Lastly, try not to be to varied in your email schedule and content. Related: Not getting new Prospects? Yes, you can still send business emails.
This 2014, Master the Art of Link Building with a 5-Step Strategy | When it comes right down to it, link building works in the very essence of marketing itself; not only is link building an incredible way to acquire visibility of your website on authoritative, relevant websites, but it also adds cement in the foundation built upon the relationship that exists between businesses online. That makes link building an essential cog in the business marketing machine, and in the coming year, you as a marketer must go back to their roots and master the of going about building great links to your website. Consider this 5-step strategy proposed by Alison Groves of Raven Internet Marketing Tools: Step 1: Research What kind of websites do you want to discover? To make sure they’re high quality, look for sites that are: Highly authoritativeSeen as trustworthySites you want to be associated withPopular with competitors Step 2: Outreach Use your research to cultivate a list of high quality websites with whom to start building relationships. Step 3: Organize Step 4: Follow up
Five Entrepreneurial Traits That Boost Your Appointment Setting Campaign In Singapore | Marketing in the Asia Pacific Conducting a B2B appointment setting campaign in Singapore is not laughing matter. This is a country that is so fast-paced, so challenging, that even the most skilled marketers will have a hard time generating good sales leads out of that place. You need to be ready to deal with this challenge.You need to have an entrepreneurial spirit when it comes to this kind of market. Some may say that this is an in-born talent, while there are those who believe that the proper training can cultivate one. But really, what should you be looking for in an entrepreneur? Someone who inventsIt takes an inventive mindset to create something different in the market, to produce something that will beat the competition.It does not have to be something big, mind you. Being an entrepreneur does not necessarily mean that you should have a business of your own.
The Basic Telemarketing Equation: Qualified Calling List = Qualified Prospects | The ‘profiting’ part of the lead generation and appointment setting scenario only starts when you and a prospect close the deal. But until that point, these ‘prospects’ are mere targets. You basically don’t know 100% what the outcome will be. In essence, that’s what you call a leap of faith. But you need to rely on chance – you can improve your probability of a sale if you start polishing from the beginning of the process. And where do you start? You start with the calling list. The list is the raw ingredient. The point is, plenty of time and effort could be saved if a list is already optimized to include only those which are relevant and qualified. How do you optimize a calling list? It would certainly involve an elaborate and time-consuming process to sanitize a list, especially if it’s a huge one involving several industries. The functionality to categorize prospect information based on history and relevance is very important in any pipeline infrastructure.
Singapore’s Derek Low On Freedom And Creativity Most of you must have already seen it on YouTube. The Berkeley college dorm which was completely automated by its owner, then college freshman Singaporean Derek Low. Aside from his amazing dorm room, he also constructed an improvised Spark gap tesla coil (“the thrill of making your very own Lightning!”), and other homemade science projects. On a recent interview on todayonline.com, Mr. Low stressed the need for teachers and professors to stop giving children step by step instructions on what to do. What does this have to do with sales and marketing? Your marketing people need space to be creative so that they can come up with effective business lead generation campaigns. Just like Mr.
SEO and Social Media Marketing: A Winning Combo for SMBs? | From a logical standpoint, it’s difficult to see SEO and social media marketing in the same boat. Search marketing is more inclined towards keywords and algorithm, while social is, well, social. But apparently, these two can be integrated to make the most out of content creation, distribution and discovery, particularly for small to midsized businesses (SMBs) that aspire to increase their online presence. According to an Ascend2 report: The most effective SEO tactics for top performers are creating original content (55% vs. 33%), updating website content (43% vs. 42%) and keyword management (42% vs. 29%).The most difficult SEO tactics for those with inferior strategies are external link building (40%), creating original content (40%), keyword management (35%) and social media integration (34%).The most useful metrics for tracking and analyzing SEO performance, across the board, are conversion rate, website visitor traffic and trends, engagement, and search rankings by keyword.
Lead Generation Services Fill up your sales pipeline consistently with qualified leads. We serve them fresh and hot. In every business inside sales representatives are expected to deliver sales leads consistently. But sometimes they may not deliver the number of business leads prospects that you expect. They spend a lot of time on reaching your business prospects just to know if they have a need for your products and or services. Thus, making your lead generation timeline extended. Outsourcing Lead Generation Outsourcing your lead generation campaign is one of your best options to significantly make a difference on your sales process. How We Do It? B2B Marketing List In generating qualified b2b sales leads we only use credible b2b marketing lists that are consistently updated. Multi- Touch & Multi-Channel We deliver your business leads through our strategic multi-touch and multi-channel marketing approach.