B2B Demand Generation: Bringing the Best from your Emails The beauty of B2B demand generation lies in the incredible amount of creative space it offers to marketers. Emails can be modified accordingly, then again the efforts you put it would not matter if you rely on presentation alone. When properly executed, your emails can provide the results you seek in your demand generation, including an increase in lead acquisition and of course sales conversions. Here are some of the best ways that allows you to get the best from your send-outs right off the bat. Make them urgent Give audiences a reason to engage you right away. So, fashion your emails with a highly engaging call-to-action. Tease Offer audiences a glimpse of what you are capable of delivering. What’s more, aim to create intrigue through enticing subject lines. Offer freebies Who does not like freebies? Often, they are seen as the most effective means of attracting B2B leads, more so for the benefits they give than for the fact that they can be obtained free of charge. Don’t verbalize Don’t sell
Singapore B2B Marketing Leads Generation The State of Digital B2B Marketing: Stats You Should Know | IT Leads Generation If you have a marketing team that depends on all things digital – email, social media, paid/organic search – then you would want to know the current status of your chosen marketing channels. More and more marketers are gradually leaning towards ditching their traditional channels and betting more of their resources on digital marketing. But is that move really worth it? Based on the data from various surveys assembled by Conductor.com, these are the summarized findings in all the major digital marketing channels: SEO: 54% discover new sites this way; just behind email for qualified leads, 36%Email: 51% discover new sites this way; tops for qualified leads, 40%Social: 32% discover new sites this way; tied with paid search for qualified leads, 18%Paid Search/SEM: 18% discover new sites this way; tied with social for qualified leads, 18% On top of that, these are the other notable findings – from the same Conductor.com study – as presented in an infographic posted on MarketingLand.com:
3 Sales Tips to Get your Reps Reach for the Numbers QuotaFactory recently published an article about the best ways to improve the performance of sales reps, which is something many B2B companies currently underscore. Applying the proper sales techniques determines the success not only of individual callers, but the whole company as well. And we’re sure that these techniques can provide a good starting point for the two parties to reach those numbers before the year ends. Tip #1: Plan and Share a Vision with your Sales Reps. This may be one of the single most motivating factors for sales reps, especially those new to the field. If people can envision themselves as successful, and have a written plan to do so, then likelihood of success is heightened greatly. Tip #2: Your Sales Meetings are not Effective. How many times have you sat in a weekly or daily meeting droning over the same action items over and over? Rather than just going over the same KPIs, quotas and announcements, use your meetings as time to train.
IT Sales Leads - Lead Generation, Appointment Setting, Telemarketing ITSalesLeads.Com (ITSL) is a privately-owned company established in 2004, specializing in appointment setting, lead generation, lead nurturing, and telemarketing business list building for IT products and services providers. Unlike other lead generation companies, our industry-focused and highly targeted market coverage ensure our clients access to top IT decision makers in the industry including IT Directors, Chief technology Officers, and Chief Information Officers, makingus the most efficient IT lead generation services provider in the world. Our telemarketing lead generation strategy is built on a time-tested business model which is clearly differentiated and economically attractive. Our customers get sales leads that are relevant to their marketing campaign and nothing else. ITSL callers and lead quality analysts are highly experienced senior-level telemarketing professionals with intensive understanding of IT business drivers, problems, and enterprise buying decisions. Read More >>
The Ten Point Guide To Great Appointment Setting Content Be it through telemarketing, social media, or even email, there is always the need to create useful marketing content. This is the basically the foundation in which a successful appointment setting campaign has to rest on. Without great content, you will fail to catch the attention of even the most interested potential sales leads. As a marketer, it is your responsibility to craft marketing content that is informative, attractive, and persuasive to your prospects. How you do that will depend entirely on you, but you should stick to the ten points in content creation so you will not lose your way. And these are: Write for human consumptionThis is something very important in online reading materials. See that?
Top Three Reasons Why Personalized Websites are your Best Bet for Acquiring B2B Leads Websites play a much bigger role than ever in terms of acquiring high quality B2B leads. Several articles and infographics (which we fondly mentioned in most of our articles) point to an increase this year of the average content marketing spend. Notwithstanding startups, large enterprises are contemplating a huge hike in spending for digital marketing efficiency. At present, focus is placed on personalized content. These are facts on the surface. Here are the top three as seen on an article by IronPaper.com: Increased conversions. A personalized website fuels digital sales by catering to your customers’ needs; building customer trust; and making it easier for buyers to make purchasing decisions. Efficient communication. Personalized content gets results, by ensuring that your company delivers the right information to the right customers — exactly when they need it. Enhanced loyalty. No doubt about it.
Software Products Lead Generation - Callbox The software buying process has a minimum of six stages. Generating leads for software products requires a profound understanding of the software buying process. When the goal is to generate software leads, sales professionals know to choose Callbox to speed up lead generation. We set appointments with top corporate decision makers including Chief Executive Officers, IT Managers, Chief Financial Officers, and Controllers. We generate software sales leads and set appointments for companies providing mid-level and enterprise level software solutions including: Accounting and Financial SoftwareERP SoftwareBusiness Intelligence SoftwareCRM SoftwareWorkforce Management SoftwareHR and Payroll SoftwareContent and Document Management SoftwareIndustry-specific Applications Dial 888.810.7464 to speak with a Callbox representative.