Six Pixels of Separation - Marketing and Communications Blog - B
Is your head bleeding? Is your heart bleeding? Here's my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology - peace and love... peace and love...), but the process of text-based passwords needs to be tossed out. It just has to happen. We're all still trying to understand what the ramifications are of this nefarious Heartbleed bug is, and what it all means. Right now, some of the most frequently and commonly used online tools and sites are asking all of their users to change their passwords because of this bug.
World's 50 Most Valuable Brands in Social Media [Infographic]
A new report ranks the social media performance of the world’s top 50 most valuable brands, and it seems that Google fared pretty well. Google was the clear leader overall, with Disney, Apple, Starbucks and BlackBerry next in the ladder. The bottom five social performers from the top 50 most valuable brands were Marlboro, Berkshire Hathaway, JP Morgan Chase, Goldman Sachs and China Mobile. The study was carried out by social media consultancy Sociagility, applying its social media performance measurement methodology, which was drawn equally from established independent studies by Millward Brown and Interbrand. The ‘social brand value’ ranking, which it calls ‘the PRINT Index’, measures five attributes of social media performance: popularity, receptiveness, interaction, network reach and trust, across multiple social channels like Twitter, Facebook and YouTube.
7 Steps to Creating and Cultivating a Brand in Social Media
inShare14 In business, we learn through everything we do and it influences all that we try and repeat. When something new comes along, we tend to view it with either enthusiasm or skepticism, or in some cases a bit of both. Such is true with the advent of Social Media. As business, marketing and service leaders, we face new challenges.
Tracking the Trackers: Where Everybody Knows Your Username
Click the local Home Depot ad and your email address gets handed to a dozen companies monitoring you. Your web browsing, past, present, and future, is now associated with your identity. Swap photos with friends on Photobucket and clue a couple dozen more into your username.
Startup Copycats: You’re Doing it Wrong.
Editor’s note: This is a guest post by Stefano Bernardi. Stefano recently left his job in Venture Capital in Europe and moved to San Francisco joining the founding team of Betable, where he works on the platform product. He is a part-time hacker, angel investor and product advisor, and was selected from more than 300 people to “shadow” Dave McClure at 500 Startups. You can read more about him, his posts and his tweets. Yesterday I was having brunch with another Italian entrepreneur in San Francisco. He said he was thinking about going back to Italy to create startup copycats, that spurred an interesting conversation and I wanted to share my thoughts on it.
Brains On Fire Blog
I asked our super shiny smart intern Kate to help me visually illustrate some of my favorite lines in the Brains on Fire book. I gave her little direction, just marked a few one-liners I love. I’ll share some of her art with you over the coming weeks. If you’ve read the book and have a favorite one-liner, let me know and I’ll ask her to produce it for you when she has little free time. That’s one of my favorite things about having interns amongst us! Geno, Vicky and I had the honor of attending Love146’s ten year celebration in New York last week.
3 Facts That Will Shape the Future of Branding, Marketing and Social Media
Popular Today in Business: All Popular Articles Havas Media just came out with an insightful new report entitled, “Meaningful Brands For A Sustainable Future.” One of the most telling aspects of the report was how it revealed the often-overlooked punitive side of the social business marketplace. Specifically, that means the growing awareness and capacity of consumers to punish brands for their duplicitous behavior or outright lack of social responsibility.
How Social Media Drives New Business: Six Case Studies
Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons. And while major brands like Starbucks, Virgin, and Levi’s have been participating in the social web for some time now, the rate of adoption among small businesses is increasing too.
