background preloader

Who are your B2B Buyers and why do you need to know them well?

Who are your B2B Buyers and why do you need to know them well?
You’ve been doing business with a lot of people for quite some time now, but have you ever wondered who exactly these people are? Can you find a common link among those who have been making commitments to your business? Can you describe in detail what kind of people they are and how they go about in their decision-making and purchasing processes? If not, then your sales and marketing success may not last long. When talking about lead generation, continually understanding your target market – particularly those who are interested – is the key to maintaining a long, fruitful business. Here are some of the things you need to do in order to know (and keep knowing) your B2B buyers: First, know where to find them (or where they find you) Looking at your data for the last few years, surely there would be a pattern in terms of how you and your prospects “meet” for the first time. Describe your B2B buyers – and categorize them into personas Analysis of interactions Now it’s time to know them deeper.

B2B Social Media Marketing: Piece of Cake or an Art to be Mastered? | IT Leads Generation The enigmatic power of social media as a lead generation channel is still one of the most pondered upon concepts in modern day marketing. On the surface, it looks downright easy: you just set up accounts on multiple social networking sites, maintain a solid stream of content posts, and voila, you’re good to go. But why are there “social media experts”? What makes them special, and what do they know that ordinary marketers don’t? The straightforward façade of social media Social media marketing is a basic B2B lead generation process: online marketers produce content that they can distribute on Facebook, Twitter, LinkedIn and other social networking sites. First of all, there is a sizable layer that divides business-to-business (B2B) and business-to-consumer (B2C) marketing. Consequently, marketers cannot just post average articles on their social media profiles unless it meets the technical requirements that make it a business type of content. Timing, relevance and professionalism

Targeted Call List Our Targeted Call Lists with a company decision maker’s email and physical address, allowing clients to fully maximize their sales and marketing efforts. Callbox calling lists are specified according to a certain industry and are customized according to the qualifiers set by the clients. Callbox’s prospects list is consolidated with the aim to provide our clients with an efficient proprietary sales lead database containing millions of in-depth company and executive profiles. Our in-house research department and List Experts work 24/7 to compile only the best business prospect list – complete, timely, accurate and relevant. They compile, update and organize our lists of sales contacts daily to ensure quality and accuracy. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left to know more how we cab help you with your telemarketing campaign needs.

Leads Generation Marketing Five Ways to Right Customer Service. by Belinda Summers - National Association of Sales Professionals When we talk about customer service, there is always the problem of how to actually provide good customer service. There are many ways to go about it, and each one may have differing results. That is an important issue that needs to be dealt with when it comes to the business of generating B2B leads. Remember that good sales leads are obtained from pleased business prospects. Belinda Summers works as a Business Development Consultant for Callbox. B2B Sales Leads - CallboxB2B Lead Generation Company in Malaysia Business to business companies rely heavily on the amount of b2b sales leads that their marketers generate for revenue. Generating sales leads is the first step in the sales process and is usually done through a variety of ways, such as cold calling, Internet marketing, direct marketing, or advertising. Business sales leads are essential to b2b companies because they are what convert into sales. Here at Callbox, we help boost the productivity of your sales and marketing department by assuming responsibility of your b2b sales leads generation and appointment setting. We utilize professional telemarketing strategies to produce qualified leads for our customers. Our expert telemarketers generate qualified b2b leads by meticulously screening your calling list, and your agents are provided with access to no less than the top decision makers of your prospects, courtesy of our professional appointment setters. Let us talk.

Enlighten, Edify, Educate: The Best B2B Marketing Message for your Business Do you notice how some B2B companies still employ traditional B2C-oriented marketing strategies in reaching out to their target audience? In spite of today’s apparent thirst for information – especially for business prospects – it’s rather surprising to think that these marketers still stick with a persistently aggressive marketing voice that says: “Sell, sell, sell.” Not only does this marketing message annoy people, it also gives off an impression that would not be favorable to a business both in the short and long terms. That is not the true essence of lead generation. A business is not supposed to force a product/service down a potential customer’s throat. Now if businesses could provide that convenience upfront so people won’t have to consult Google for more information, attracting leads would be much easier. Enlighten – Most of the time, prospects lurk around the internet because they want to discover new things regarding their business.

Hello 2014 – May Your Business Start this Year with a Bang It’s a lame excuse to wait for the beginning of every year before we start improving the flawed aspects of our lives. Why can’t we just strive to be better every single day of the year? But then again, people always seem to treat the new year as a time for 1) reflection on what happened the previous year, and 2) anticipation for the things that are yet to come this year. For a business, the new year is also a significant time. Re-acquaint with your business. Aim for more friendships. Strive to beat records. Don’t repeat mistakes.

The Competence of a B2B Telemarketing Company | Drip Marketing - Nurture Marketing - Harvest MarketingDrip Marketing - Nurture Marketing - Harvest Marketing When recession came to the world, it has hit many states, cities, and countries worldwide. It has indeed stricken many companies with plenty of hardships and troubles. However, there are those places that has evaded this strategy and continued on growing their economy. Australia has an ever growing economic structure that has been seen to continually evolve even at those trying times. Many businesses worldwide know of the success rating of companies located in Australian soil. Still, going back and forth between cities (or countries) is not a smart thing to come across. Businesses that have this kind of dilemma do not need to fret. A lot of these cold calling experts are well-trained in piquing the interests of Australian business owners. In addition in having substantial knowledge and understanding regarding the Australian economy, today’s telemarketers have acquired competent information about their slang and lingo. Maegan Anderson works as a professional consultant.

Marketing Appointment Setting | Just another WordPress site How To Find And Choose The Best B2B Lead Generation Company Whether they like it or not, there will always be other companies that will also jump into their bandwagon and then sell and promote the same type of products and/or offering the same kind of services. So, where is the blunder in marketing and sales? A lot of businesses are struggling these days and not because of stiff competition. Whether they like it or not, there will always be other companies that will also jump into their bandwagon and then sell and promote the same type of products and/or offering the same kind of services. So, where is the blunder in marketing and sales? It’s in poor lead generation campaign or none at all. Related Content : The Role of Call Center Services to Your Business Success What these telemarketing services specialists do is they work day in and day out in generating qualified leads.

B2B Lead Generation Tips for United Kingdom See on Scoop.it - B2B Outbound Telemarketing Tips in United Kingdom When it comes to your UK lead generation, having experienced professional telemarketers at your disposal is highly beneficial. Indeed, hiring just any UK telemarketer, especially the “cheap” ones, can have a negative impact on your lead generation campaign. When choosing your telemarketing services provider, remember that some are better than most. There are common mistakes […] Oliver Scott's insight: When choosing your telemarketing services provider, remember that some are better than most. See on callboxinc.co.uk What do prospects like and dislike? A Telemarketer’s GuideB2B Lead Generation Part of the job as a telemarketer is to understand the person at the other end of the telephone line. It is only through familiarity and insight that telemarketers are able to converse genuinely, probe effectively, discuss business efficiently and generate leads frequently. Just like B2C telemarketers spend hours of research and studies to find out what their customers like, B2B telemarketers must also make an effort to be “personally acquainted” with the desires of business prospects. In fact, B2B is even more complex. It’s really important to know what types of marketing approaches piss them off so you could learn from them and make your efforts better. What prospects don’t like People who are not familiar with the telemarketing industry have a negative association to the word “telemarketer”. Prospects also don’t like hearing how they should be excited about a product or service you’re offering, or want to be approached in a sales-like fashion. They don’t want to hear the word, ‘just.’

Investing on good web design = More business opportunities?B2B Lead Generation If you’re the type of marketer that frequently hops from one business site to another just to stay in the competition, then you’ve probably noticed how these sites are evolving these days in terms of web design. Basically, this “evolution” has two major, extreme opposite categories: simplicity and radicalism. The move for simplicity is driven by those who got tired of flashy, over-animated sites and preferred to employ a plain, straightforward design, with basic functions and fewer variations in color. It’s sort of a regression (or even rebellion) from advanced web designing – which, in turn, is the exact essence of radicalism: utilizing an assortment of multimedia, animations, vivid shades, edgy fonts and interactive buttons. Whether you want your design to lean towards the far left (simplicity) or the far right (radicalism), it is important to know exactly why this choice even matters. Related:How Saving On Design Could Cost You More In The Long Term

Related: