IT Firm Uses Callbox to Divide and Conquer Market - B2B Lead Generation Company Malaysia
The Client The Client is a renowned IT consulting firm based in the US. It provides IT solutionsused by well-known commercial organizations and government institutions to improve operational efficiency and reduce telecom costs. The Challenge The Client hired a North American telemarketing firm to promoteits products.While the telemarketing companywas able to deliver good numbers,the Client recognized that much of its time was spent meeting and dealing with people who were not ready to engage or ultimately unqualified. To make best use of its in-house resources, the Client sawthe need to refine its appointment setting process by segmenting its market and creating definitive profiles of its potential customers. To identify more narrowly defined potentialcustomers and how to best reach them.To allocate more accurately its sales resourcesto meeting sales-qualified prospects. The Callbox Solution The Results
Amazing B2B Marketing Lessons from the Amazing Spider-ManB2B Lead Generation, Appointment Setting, Telemarketing
Whether or not you consider the recent Spider-Man sequel an unnecessary reboot or a visual spectacle, there’s no denying that the web crawler will linger in the waves of pop culture for at least a while. It’s the fifth Spider-Man movie in the last 12 years. It has set the cliche-ish standard for comic book heroes: not-so-popular kid discovers he’s got powers, fights crime, messes around with rich supervillains, defeats all of them in the end, and of course, gets the girl. It’s dated, but hey, people love it. What is it that makes Spider-Man one of the most loved (and profitable) characters in modern action hero lore? Businesses can learn a thing or two from Spider-Man: Accept your flaws Spidey was not really the flashy superhero type. Every business has its weaknesses. Be with the people He has always referred to himself as your “friendly neighborhood Spider-Man”. Be responsible You guessed it: “With great power comes great responsibility.”
Lead Nurturing Done Right - B2B Lead Generation Company Malaysia
Lead Nurturing Done Right. Simple. Smart. Effective. You’ve heard about Marketo, Eloqua, and Hubspot, right? Big and popular as these companies are, their success in marketing is founded on one basic principle: sending the right message to the right person at the right time. However, most lead nurturing systems are too expensive and time consuming to set up. Callbox Pipeline provides you with an intelligent, easy-to-use lead nurturing system without the clunky interfaces and overpriced tools:
Online Marketing Lessons from that Famous Ellen DeGeneres Oscars SelfieB2B Lead Generation, Appointment Setting, Telemarketing
More than 3 million retweets and counting. Staged or not, marketers can definitely learn from that historical Oscar moment when Ellen DeGeneres, host of the recently concluded Oscars ceremony, took a group Selfie that included Hollywood elites the likes of Meryl Streep, Julia Roberts, Brad Pitt, Angelina Jolie, Kevin Spacey and more. Despite Samsung’s persistent denial that it was a stunt, people couldn’t help but be amazed by the ingenuity. What made the publicity work like a charm? It was “spontaneously” real Ellen supposedly “came up” with an idea to tweet a selfie out of nowhere. Online businesses should learn how to take advantage and “be in the moment” so people can easily help publicize a brand or company. It called for a challenge to achieve something The selfie was explicitly intended to break the previous record for retweets, which was a little over 780,000. We often see these types of “challenges” online on Facebook business pages and blogs. It was star-studded
Why Use Telemarketing to get Leads for ISP in Australia?
Admit it. When your phone’s ringing and you don’t know who’s calling, chances are you won’t answer it. The reason we put names to numbers is because we want to know who’s on the other end and decide whether to take the call or not. How did those guys get our number in the first place? See, “cold calling” is a little bit like stalking, only more glorified, and done in good faith. A survey carried out by B2B Marketing in association with The Telemarketing Company produced some reassuring statistics: Over 50% of respondents have increased their use of telemarketing over the last couple of years. tweet this! 45% of companies surveyed increased their expenses on telemarketing in the same period. tweet this! 75% of respondents use telemarketing to prospect and acquire customers. tweet this! So, what’s with good old-fashioned telemarketing that makes it thrive in this era where social media seems to have a solid grip on? Brings a Captive Audience Powerful yet Cost-effective Allows Wider Sales Reach
Online Marketing Guide - Dealing with Negative Feedback on Social MediaB2B Lead Generation, Appointment Setting, Telemarketing
The old adage “You can’t please everyone” holds true even in the world of social media marketing and lead generation. Negative feedback is part of any online culture, and it’s something that’s almost inevitable, especially for a business. Social networking sites such as Facebook, Twitter and LinkedIn are pretty much an open channel for voicing out sentiments and grievances, and there’s practically no way to stop them. The only way to handle these criticisms is to deal with them fair and square, with a delicate balance of addressing your audience’s concerns while at the same time protecting of your business’s reputation. Consider these pointers on how to effectively counter negative feedback: Be nimble and quick. Inform, not lecture. But take control. Never antagonize. Act and follow-up.
To Use or Not to Use a Script? A Financial Lead Generation Question
Anyone who has an interest in English literature would easily declare Hamlet’s existential query as one of the most celebrated passages in Shakespeare’s collection of proto-“emo” tragedies. “To be or not to be?” establishes the dilemma of life in such an intriguing way that we simply couldn’t resist tackling it subjectively. Meanwhile, financial service providers are also facing dilemmas of a similar magnitude in their B2B lead generation, one of which is the use of a telemarketing call script. There are numerous reasons, and (as a marketer who is as confused about call scripts as Hamlet is about human destiny) you might want to review these and determine what you think would work for the financial services market. To Use… …a call script is to provide context and urgency. “For those that have a more detailed product or offering once interest is shown they can then follow the script according to the guidelines,” the article says. Not to Use… …a call script also has its merits. The answer?
How to Succeed in your B2B Appointment Setting CampaignsB2B Lead Generation, Appointment Setting, Telemarketing
If a lead generation cycle were a movie, then the appointment setting part would be the climax. It’s the deciding factor on whether an interaction with a prospect will move forward or come to a halt. Because of this importance, telemarketers need to make sure they can grab this opportunity while it’s on the table. Here are the best practices in carrying out an appointment setting campaign: Gathering preliminary details A defined target list with job titles, industries, and verticalsFrom the contact’s perspective, what’s the benefit of agreeing to an appointment? Gaining buy-in from sales: Communication before, during, and after the campaign is critical for a successful campaign. Adjustments can be made prior to launch based on feedback from sales team. Other Factors to consider: Size of sales team: The strategy will vary depending on the number of sales representatives that appointments are being set for.
