How to Succeed in your B2B Appointment Setting CampaignsB2B Lead Generation, Appointment Setting, Telemarketing If a lead generation cycle were a movie, then the appointment setting part would be the climax. It’s the deciding factor on whether an interaction with a prospect will move forward or come to a halt. Because of this importance, telemarketers need to make sure they can grab this opportunity while it’s on the table. Here are the best practices in carrying out an appointment setting campaign: Gathering preliminary details A defined target list with job titles, industries, and verticalsFrom the contact’s perspective, what’s the benefit of agreeing to an appointment? Gaining buy-in from sales: Communication before, during, and after the campaign is critical for a successful campaign. Adjustments can be made prior to launch based on feedback from sales team. Other Factors to consider: Size of sales team: The strategy will vary depending on the number of sales representatives that appointments are being set for.
Online Marketing Lessons from that Famous Ellen DeGeneres Oscars SelfieB2B Lead Generation, Appointment Setting, Telemarketing More than 3 million retweets and counting. Staged or not, marketers can definitely learn from that historical Oscar moment when Ellen DeGeneres, host of the recently concluded Oscars ceremony, took a group Selfie that included Hollywood elites the likes of Meryl Streep, Julia Roberts, Brad Pitt, Angelina Jolie, Kevin Spacey and more. Despite Samsung’s persistent denial that it was a stunt, people couldn’t help but be amazed by the ingenuity. Not only that it has broken the Twitter record previously held by Obama during his last electoral win, and not only that it has made the Oscars event more enjoyable, but it also flamboyantly showcased a big shiny Samsung phone in front of everyone’s eyes – that’s 43 million people watching at home, and that’s just in the US. What made the publicity work like a charm? It was “spontaneously” real Ellen supposedly “came up” with an idea to tweet a selfie out of nowhere. It called for a challenge to achieve something It was star-studded
Understanding the B2B Buyer: 4 Rationales of a Purchase Decision (Part 2 of 2)B2B Lead Generation, Appointment Setting, Telemarketing In the previous article, it was discussed that two of the reasons that influence the purchase decision of B2B buyers are 1) to enhance productivity and 2) for business expansion and growth. The other two reasons deal more with the technical aspects of running a business, but nevertheless just as crucial in a buyer’s tendency to engage with lead generation tactics, whether via phone calls, email or business websites. To bring in new technology Businesses always aspire to leverage new technology to be able to outdo competitors. That is your target market right there. Need: To Cut Costs Businesses are always concerned about their bottom lines and are on the prowl for ways to save. What This Means for Your Business: Work with buyers to find a price point that meets your needs and theirs.
Management over Remote, Outsourced Employees: A Lead Generation PointB2B Lead Generation, Appointment Setting, Telemarketing A decade ago, only big businesses had the financial resources to outsource their marketing operations to a lead generation services company. Now, however, even small businesses have gathered enough guts and have felt that need to delegate some of their tasks to experts, sometimes even to overseas firms. Outsourcing has become a major part of company growth for those who want to focus on the more important functions of running a business. Especially now that B2B lead generation has expanded to a wider array of channels, from social media, search and traditional, the need for more human resources has never been greater. Of course, one of the concerns when outsourcing is the amount of management and control you can have. These are some of the things to ponder on when dealing with outsourced providers according to JD Sherry, Vice President of Technology and Solutions for Trend Micro: 1. Remote employee contract. 2. Project management system. 3. Secure your network.
Behavioral Targeting for Lead Generation: Thumbs Up or Thumbs Down?B2B Lead Generation, Appointment Setting, Telemarketing One of the basic requirements for a marketing message to be accepted by the online public is relevance. Everyday, people encounter thousands of ads wherever website they go, and it’s almost impossible to capture the real interest of those who are really in the market for a purchase or service. That’s where behavioral targeting comes in. Wikipedia defines ‘behavioral targeting’ as “a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information.” We usually see these in website ads and also social network sites which are tailored based on a user’s search history. Behavioral targeting helps boost lead generation by making users’ web browsing experience more “personalized” and thus allows them to consider multiple channels of marketing. What’s the catch? Why it’s still an advantage Behavioral targeting does not assess your interests based on just few data.
Amazing B2B Marketing Lessons from the Amazing Spider-ManB2B Lead Generation, Appointment Setting, Telemarketing Whether or not you consider the recent Spider-Man sequel an unnecessary reboot or a visual spectacle, there’s no denying that the web crawler will linger in the waves of pop culture for at least a while. It’s the fifth Spider-Man movie in the last 12 years. It has set the cliche-ish standard for comic book heroes: not-so-popular kid discovers he’s got powers, fights crime, messes around with rich supervillains, defeats all of them in the end, and of course, gets the girl. It’s dated, but hey, people love it. What is it that makes Spider-Man one of the most loved (and profitable) characters in modern action hero lore? Businesses can learn a thing or two from Spider-Man: Accept your flaws Spidey was not really the flashy superhero type. Every business has its weaknesses. Be with the people He has always referred to himself as your “friendly neighborhood Spider-Man”. Be responsible You guessed it: “With great power comes great responsibility.”