Online Marketing Guide - Dealing with Negative Feedback on Social MediaB2B Lead Generation, Appointment Setting, Telemarketing The old adage “You can’t please everyone” holds true even in the world of social media marketing and lead generation. Negative feedback is part of any online culture, and it’s something that’s almost inevitable, especially for a business. Social networking sites such as Facebook, Twitter and LinkedIn are pretty much an open channel for voicing out sentiments and grievances, and there’s practically no way to stop them. The only way to handle these criticisms is to deal with them fair and square, with a delicate balance of addressing your audience’s concerns while at the same time protecting of your business’s reputation. Consider these pointers on how to effectively counter negative feedback: Be nimble and quick. Inform, not lecture. But take control. Never antagonize. Act and follow-up.
In B2B Lead Generation, Does Experience Really Matter? Within the B2B landscape, marketers confront a universe of questions that have to be answered. Perhaps, the most compelling of these questions is: What is the formula to an effective B2B lead generation? Above anything, businesses desire to attain the best results in terms of generating B2B sales leads, given that these are the main drivers of revenue generation. Hence, it is imperative for businesses to define and increase the value of their marketing and sales processes, knowing that these in turn will produce intended goals. Still, we cannot do away with certain factors that impact lead generation and appointment setting (e.g. customer preference, market trends, and SEO). Indeed, when we talk about creating an effective marketing plan, we are compelled to study past actions and campaigns, answering another set of questions here and there. Outside marketing. Landing page optimization. Lead nurturing infrastructure.
Understanding the B2B Buyer: 4 Rationales of a Purchase Decision (Part 2 of 2)B2B Lead Generation, Appointment Setting, Telemarketing In the previous article, it was discussed that two of the reasons that influence the purchase decision of B2B buyers are 1) to enhance productivity and 2) for business expansion and growth. The other two reasons deal more with the technical aspects of running a business, but nevertheless just as crucial in a buyer’s tendency to engage with lead generation tactics, whether via phone calls, email or business websites. To bring in new technology Businesses always aspire to leverage new technology to be able to outdo competitors. This is particularly true for companies that have no problem investing big amounts on technological advances. That is your target market right there. Need: To Cut Costs Businesses are always concerned about their bottom lines and are on the prowl for ways to save. What This Means for Your Business: Work with buyers to find a price point that meets your needs and theirs.
Top B2B Lead Generation Tips on LinkedIn It is important to note that companies are making rounds online. With the existence of social media platforms, it has become easier for them to apply strategies in terms of B2B lead generation. And while we can vouch for Facebook and Twitter as effective means for generating demands, we can always count on LinkedIn to be an efficient source for B2B leads. For many B2B businesses, LinkedIn is still an apt partner for filling up the sales pipeline with the proper prospects. With these figures in mind, you may as well maximize your LinkedIn profile. If you are looking for effective strategies for generating B2B leads, explore these techniques for a better experience in social media marketing. Advanced search. Be heard. Tap specific groups. Management over Remote, Outsourced Employees: A Lead Generation PointB2B Lead Generation, Appointment Setting, Telemarketing A decade ago, only big businesses had the financial resources to outsource their marketing operations to a lead generation services company. Now, however, even small businesses have gathered enough guts and have felt that need to delegate some of their tasks to experts, sometimes even to overseas firms. Outsourcing has become a major part of company growth for those who want to focus on the more important functions of running a business. Especially now that B2B lead generation has expanded to a wider array of channels, from social media, search and traditional, the need for more human resources has never been greater. Of course, one of the concerns when outsourcing is the amount of management and control you can have. Outsourced lead generation services providers usually possess the skills and tools needed for excellent marketing, but the fact that they are operating remotely can pose a feeling of insecurity for some business bosses. 1. Remote employee contract. 2. 3.
Data Cleansing and Verification Services By logic, if you’ve been using same database in the last 2 years, it is likely that about two thirds of your marketing communications could be going to waste. With a campaign as off-targeted as that, you get a snowball’s chance in Houston of getting a sale. Now more than ever, you need to put more emphasis on data quality. Have regular data cleanup to check your database for errors and ensure that you have complete, accurate, and reliable information to drive your marketing campaign. We offer the following services: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management If data cleaning is not your favorite job, we’re here to do it for you. Dial 03.2772.7370 to speak with a Callbox representative or fill out that form on the left.
Online Marketing Lessons from that Famous Ellen DeGeneres Oscars SelfieB2B Lead Generation, Appointment Setting, Telemarketing More than 3 million retweets and counting. Staged or not, marketers can definitely learn from that historical Oscar moment when Ellen DeGeneres, host of the recently concluded Oscars ceremony, took a group Selfie that included Hollywood elites the likes of Meryl Streep, Julia Roberts, Brad Pitt, Angelina Jolie, Kevin Spacey and more. Despite Samsung’s persistent denial that it was a stunt, people couldn’t help but be amazed by the ingenuity. What made the publicity work like a charm? It was “spontaneously” real Ellen supposedly “came up” with an idea to tweet a selfie out of nowhere. Online businesses should learn how to take advantage and “be in the moment” so people can easily help publicize a brand or company. It called for a challenge to achieve something The selfie was explicitly intended to break the previous record for retweets, which was a little over 780,000. We often see these types of “challenges” online on Facebook business pages and blogs. It was star-studded
Rock Solid Leads for AU and NZ’s Top Technology Consulting Firm The Client The Client is the largest independent Oracle, PeopleSoft and JD Edwards consulting organization in Australia and New Zealand as well as the largest Oracle, PeopleSoft, JD Edwards and Microsoft SQL Server support organization in Australia and New Zealand. The Client is a specialized technology consulting organization focused on building and supporting long-term relationships with enterprise and government customers. The Client is an Oracle Certified Advantage Partner, the highest level of partnership with Oracle, only achieved by a few companies globally. The Challenges Increase sales and generate awareness about the benefits of the Client’s products and servicesPromote the Client’s event entitled “Oracle Leadership Forum”, gather attendees and confirm their attendance The Callbox Solution Callbox launched two campaigns – Lead Generation through Telemarketing, and a Call-to-Invite Campaign. The Results
Behavioral Targeting for Lead Generation: Thumbs Up or Thumbs Down?B2B Lead Generation, Appointment Setting, Telemarketing One of the basic requirements for a marketing message to be accepted by the online public is relevance. Everyday, people encounter thousands of ads wherever website they go, and it’s almost impossible to capture the real interest of those who are really in the market for a purchase or service. That’s where behavioral targeting comes in. Wikipedia defines ‘behavioral targeting’ as “a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information.” We usually see these in website ads and also social network sites which are tailored based on a user’s search history. Behavioral targeting helps boost lead generation by making users’ web browsing experience more “personalized” and thus allows them to consider multiple channels of marketing. What’s the catch? Why it’s still an advantage Behavioral targeting does not assess your interests based on just few data.
B2B Channel Surfing: Choosing the Best Platforms for Lead Generation Marketing has evolved rapidly with the introduction of online channels. One would become an absolute stranger and miss out on better opportunities if social platforms are declined. Still, some are reluctant to make a move online, citing the surviving relevance of outbound B2B methods such as tradeshows and telemarketing. It would appear from this point that the B2B landscape is divided into two distinct camps in the midst of the online revolution. An Ages-long Antagonism? The outbound methods are at odds with their online counterparts, and it has been that way ever since. On the other hand, JumpLead pointed out in its own study that social media channels are cheaper and lead to better customer engagements. Why not Both? From this point, one is compelled to choose between inbound and outbound marketing for the sake of drafting an efficient B2B lead generation plan. It would indeed take a lot of time and resources as you consider statistics and expert advice from experienced marketers.
Amazing B2B Marketing Lessons from the Amazing Spider-ManB2B Lead Generation, Appointment Setting, Telemarketing Whether or not you consider the recent Spider-Man sequel an unnecessary reboot or a visual spectacle, there’s no denying that the web crawler will linger in the waves of pop culture for at least a while. It’s the fifth Spider-Man movie in the last 12 years. It has set the cliche-ish standard for comic book heroes: not-so-popular kid discovers he’s got powers, fights crime, messes around with rich supervillains, defeats all of them in the end, and of course, gets the girl. It’s dated, but hey, people love it. What is it that makes Spider-Man one of the most loved (and profitable) characters in modern action hero lore? Businesses can learn a thing or two from Spider-Man: Accept your flaws Spidey was not really the flashy superhero type. Every business has its weaknesses. Be with the people He has always referred to himself as your “friendly neighborhood Spider-Man”. Be responsible You guessed it: “With great power comes great responsibility.”
Marketing Activities you should Outsource to Professionals Some things are better left to experts, especially when the fate of a business is on the line. This is certainly true in the world of marketing. No one is really an expert of everything; each person can only specialize in a handful of fields. When we desperately try to be a “Jack of all trades”, we end up not reaching the maximum potential of our efforts. That’s why we need to understand that there are marketing channels that need external help for them to be truly effective. 1. Effective copy goes far beyond attractive wording. Your copy isn’t something to assign to the team member with an English degree. 2. The quality of the media you produce is directly correlated to the status of your company in the eyes of viewers.Average infographics and videos don’t automatically propel a business into prominence. It’s better to hire out quality pieces, even simple ones, than to create your own lacking pieces of media. 3. Long-form content has the capacity to serve as a flagship of your company.
B2B Appointment Setting/Lead Generation Services Callbox is proud to help the world’s most successful brands achieve their sales and marketing goals I love the integrity with which you work. I’m so grateful to have you on my team, I love the passion with which you do your step of our process. Ian Warner, CEO, Aprio Governance Information Software I had a wonderful experience with Callbox starting from the Sales team to the Campaign Execution team. For us, they are an extension of our sales & marketing team. Shilpi Sharma, Kvantum Inc. Both our prospects today have signed up (verbally) to the system! Helen Joronen, CEO, Greenkeeper Systems They tell me that I am lucky to have such a great person working for me. Dwight Holcomb, Managing Director, HC Development, Inc.