La Squeeze Page : une stratégie gagnante ! Dans cet article, je vais expliquer pourquoi la stratégie de “Squeeze Page” est si puissante pour vendre en affiliation… 1/ Squeeze Page : vue globale du fonctionnement L’idée de la stratégie de Squeeze Page est de vendre des produits en affiliation en envoyant des emails automatisés (“mail marketing”). Le but du jeu est de se construire une base de contacts ciblés (prospects / clients) bien fournie à moindre effort rapidement :-) . 2/ L’acquisition de trafic Pour la stratégie de Squeeze Page, le moyen le plus efficace pour obtenir du trafic de qualité est de l’acheter via des annonces publicitaires payées au Coût Par Clic (CPC) : sur Facebook (Facebook ads), sur Google (Google AdWords), sur MySpace (MyAds)… Il est important de cibler ses mots clé de façon pertinente dans ses annonces, et de comparer différentes versions d’une même annonce pour savoir celle qui convertit le mieux le visiteur en abonné. 3/ La conversion des visiteurs en abonnés à la newsletter 7/ Pour aller plus loin…
3 Tips to Optimize Your Search Ad for Mobile Users - Bing Business - Blog - Bing Business Mobile adoption’s growth is exponential. We all know that. But what does it mean to us search advertisers? It means that the ever-rising reliance on mobile and tablets (don’t forget tablets!) brings the mobile ad experience closer to customers’ purchasing point. The purchasing funnel itself is mobile—customers compare prices, check reviews, and identify neighboring stores with similar products over a few swipes of their phone while waiting to check out. Well, if you’re new to the mobile advertising market, visit our Mobile Search Ads page, which specifically explains how to Start a Mobile Search Ad Campaign Today as well as how to Get The Most From Your Mobile Search Ads. If you’ve already ‘been there, done that,’ I’d like to share some some helpful tidbits I found in Marin's Software's report, How the Emergence of Smartphones and Tablets Changes Paid Search. 1. We all know how annoying it is to navigate a website that doesn’t display correctly on your smartphone. a. 2. 3.
Google's Collateral Damage: SEO Cat & Mouse Game Spread the Word You can embed a this infographic on your blog or website. Simply copy the below code and paste it into your website. :) 400 px <p><a href=" src=" border="0" alt="Google's Collateral Damage." full size <p><a href=" src=" border="0" alt="Google's SEO Cat & Mouse." The Impact of Measurement In scientific experiments a fundamental goal of the measurer is to not directly impact the system they are measuring via observer effects. Google's PageRank worked well until people realized what drove search & how to optimize for it. The Impact of Ads In Google's early research, the founders claimed that ads undermine the credibility of search engines: A little over a decade later and Google has become one of the most profitable & powerful companies in the world, driven by ads.
Emezeta blog Search Engine Land: Must Read News About Search Marketing & Search Engines 2 formules pour justifier une réduction de prix ier, je vous parlais du danger de pratiquer une réduction de prix sans la justifier, surtout si vous vendez sur Internet. Aujourd’hui, vous allez découvrir les 2 meilleures raisons logiques pour annoncer une réduction ou une promotion pour votre produit. Avec votre aide, j’en ai dénombré 7, mais nous aborderons les 5 suivantes dans un prochain article. Pour trouver une raison logique, rien de plus simple ! Voici une petite astuce pour en trouver à chaque coup et pour tout… Imaginez qu’un client vous écrive et vous pose cette question : "Pourquoi est-ce que vous me faites une réduction sur votre produit ?" Vous allez obligatoirement lui répondre quelque chose de logique, histoire de crédibiliser un peu votre proposition. Les 2 raisons logiques ci-dessous pourront vous servir de modèles, et bien entendu, si vous croyez qu’un client va vous écrire pour vous poser la question ci-dessus, vous rêvez debout. 1. L’idée est bien sûr bonne, mais vous devez respecter 2 règles : 1. Par exemple : 2.
From Bing Ads with Love: Rotate Your Tires & Ads Regularly #ppc #sem A few days ago my car slipped during a turn, so I took it to a tire store right the way. After examining my tires, the store manager advised me that they were losing traction and asked me when the last time they got rotated was. I couldn’t remember when they got serviced, so I decided to replace all of them. I have learned my lesson to rotate tires regularly and would like to remind you to check the service records of your tires and ad copies. 1. Most tire stores and auto shops charge this routine service- less than $15. Check Quality Score’s Keyword Relevance subscore to see if your ads have a good traction (i.e. 2. All-season tires are for general purposes; they are quieter than other grades.All-season ad copies are best suited for terms with little-to-no seasonality. Performance tires offer superb ride and control; they have enhanced handling.Performance ad copies are best used for promotion. 3. The Top FAQ of Ad Rotation: Ad Rotation function is not delivering my ads more evenly. 1.
Is PageRank Important Just Enough Knowledge to be Dangerous There is a lot of great information available online for free, but it takes a lot of time & effort to sort through it. And to be certain if the advice works, you need to spend both time and money testing it. One of the bigger problems with learning in the field of SEO is that there are a lot of people who have a nugget of information. And they spread it far and wide without the proper context needed to evaluate the potential risks and rewards of any given strategy. Worse yet, as the stability in the ecosystem decreases, the less scrupulous individuals who offer various "guarantees" of dubious value sell more aggressively, as people new to the market place a greater premium on guarantees without understanding what exactly is being guaranteed or where the risks are. Accurate Answers Need Context As the structure of the web changes and search engine relevancy algorithms change then so must the field of SEO. Does PageRank matter? The above people were: P.