Keep Your Company Blog Alive And Exciting Just imagine that your company blog was like an open store, the readers are your customers and to keep them coming back you have to provide them what they need and give them proper customer service. Now that 2014 has started, there are external factors that could add some charm on your blog and lure audience. Bring your blog to stardom and let the camera rolling. Here is a slide share of how to keep it alive and exciting throughout the year. 15 Ways To Keep Your Company Blog Alive And Exciting from Belinda Summers Over all, it means keeping the flow of engagement constant and retaining reader’s interest should be the main objectives. White Papers By: Callbox Sales and Marketing Solutions Published: April 15, 2009 Topics: IT Market Segments, Database Marketing, Direct Marketing, Email Marketing, Lead Generation, Search Engine Marketing, Pay-Per-Click, Search Engine Optimization Tags: Marketing Strategies, Market Segments, Information Technology, Database Marketing, Direct Marketing, Email Marketing, Lead Generation, Search Engine Marketing, Pay-Per-Click, Search Engine Optimization Format: PDF Size: 1.09 MB Pages: 20 IT organizations today, including SMEs, can no longer rely on the marketing strategies of the past for growth and survival. There is more pressure than ever to improve efficiencies and IT Decision Makers and Managers need to develop appropriate marketing strategies for global expansion.
B2B Lead Generation: What are the most important metrics to track? In business, you can’t define success if you don’t know how to measure it. Hence, metrics are important in giving marketers an idea as to how their efforts are faring. The only problem is that there are a lot of metrics that could be measured; so which ones really need attention? Before you answer that, it’s important to know why you need to identify the right metrics to track. You wouldn’t want to spend a lot of time and effort in computing and analyzing data which in the end wouldn’t be able to help you improve anyway. Although there are no standard metrics across all business types, there are those which must be tracked under any circumstance. Below is an excerpt from a cheat sheet released by Marketo entitled 5 Lead Generation Metrics Every Marketer Should Track: 1. Marketers must acknowledge that not all leads are created equal. 2. All marketers have limited resources. 3. 4. As a lead gen marketer, your job is to determine what programs to run. 5. White Paper courtesy of Marketo.com.
B2B Appointment Setting, Telemarketing, Face-to-Face Appointments | Callbox B2B Lead Management Process: Why you need one Everyone who’s in the business of B2B lead generation knows how important it is to capture and nurture leads. The task does not conclude once the prospect agrees to disclose information, sign up for something or agrees to an appointment. Leads still need a working, effective management process. Do you have a standard process to manage your leads? If you answered ‘no’ to any of the questions above, you’ve got a problem with a lead management process. Gather valuable dataValidate and rank leads according to probability of successEstablish processes to nurture pre-sale leadsIdentify sales- ready leads One may find it surprising that most marketing teams have no lead management program in place. Also, without a lead management system what would take care of the prospects, they will probably end up buying from your competition. The objective of a lead management process is threefold. Belinda Summers works as a Business Development Consultant for CallboxInc.
Leads Generation Marketing Does your Lead Generation Website have enough Credibility Lead generation is not a pushing game but more of a pulling game. You can’t go out there and force people to visit your blog and read your content. You’re going to have to find ways to attract them so that they themselves would voluntarily check you out and (hopefully) leave information that you can use to sell them things in the future. For that to happen, you’ve got to give them reason why they need to pick your site among thousands of possible other choices. And the one thing that can give you that edge? BJ Fogg, a leading researcher on website credibility, says there are 4 types of credibility: Presumed credibility – General assumptions (e.g. Based on these, here are five questions to ask to gauge your website’s credibility, according to a post at Yola.com: 1. 2. Visitors will feel more comfortable dealing with your organization, if they know they can contact you easily by phone or email – even if they don’t at first. 3. 4. 5. See more at: Do Visitors See Your Website as Credible?
B2B Outbound Lead Generation Giving Healthcare Industry A Much Needed Boost Popular Today in Business: All Popular Articles The business of bringing healthcare to the people has flourished over the years, and like any other type of industry and no matter how ‘in-demand’ medical services are, a good old boost of good marketing and representation can do such business good, taking it to a higher peak even in terms of sales being plowed in. This is where telemarketing can come into play. If the sales track has been a little slow and leads come like trade winds, it should be high time for you to look into entrusting your company into solid hands, veterans in the field of healthcare leads . A good lead generating company ensures that your campaign will have the most seasoned telemarketers, well prepared and experts in lead generation and appointment setting and they could also double as your appointment setting company. Having the right people in your campaign ship can ultimately win you the sales and viability.
The Role of Content in B2B Lead Generation (INF... Tip for Marketers: How to Start an SEO Strategy for Mobile Tip for Marketers: How to start an SEO Strategy for Mobile If your lead generation and SEO efforts are still desktop-based, you’re way behind the signs of times. Mobile usage is slowly but surely claiming the throne from consumer PCs, and the evidences just keep getting bigger. People no longer have to boot their computers to do a query on Google; they can do that on their mobile devices. But tablets and smartphones are not limited to regular people – even business buyers are apparently part of the revolution. And for a Business-to-Business (B2B) marketer, you have to respond to that challenge. Hence, SEO has crawled into the realms of mobile. 1. Books are only so helpful for a field that’s evolving so rapidly, as they can become outdated quickly. Google’s Mobile Playbook, by Jason Spero, is one of the best, and it has recently been updated for 2014. 2. Get an edge on your competitors by understanding what mobile searchers who visit your site want, and give it to them with your content.
Why Social Media is no longer a Hype The needs of the netizens have evolved through time. It’s not just about treating Google as the number resource station but treating social media as an important component of life. It’s becoming a life’s requirement and funny that humans prioritized this kind of technology over their ‘real’ needs. Social media had greatly affected our way of thinking and flooded the world with new born narcissists. With all these social media trends, did it ever cross your mind if do Eskimos tweet? Here’s Do Eskimos Tweet? Can your tweets actually reach Alaska? The idea of social media becoming “out of fashion” anytime in the future is just unthinkable. That can sometimes leave you wondering how other countries are taking a bite of this enormous power. Cultures may differ, but when it comes right down to being social animals, everyone has the same blood running though their thought-sharing, people-stalking and attention-seeking veins. Facebook: King of the hill “Bosnia. The gang’s all here
Services | Marketing Appointment Setting Our Services Lead Generation and Appointment Setting To ensure smooth and seamless transition of your campaign, we bring together a team of marketing professionals with years of combined experience in both local and international markets. Fill up your pipeline with qualified sales leads.Get quality face time with qualified decision makers.Focus your sales team’s effort on core tasks such as meeting prospects.Reduce cost on marketing.Increase your conversion rate.Boost your competitive edge. High quality appointments and better conversion rates occur only with effective lead generation and lead nurturing campaigns. We understand that sales time is precious, so we make sure that each business appointment we set is a qualified selling opportunity.
Online Marketing Lead Generation and Appointment Setting So you have a website, what now? Your site is one among hundreds of millions out there – 644,275,754 active as of March 2012 according to Netcraft.com. I think it won’t be a stretch to say that you need to put in some more work to get that site noticed. You can drop all your other business functions for the next six months at least and focus on marketing your website or you can let us do it for you. We could do any or all of these: More and more people are getting wired on the Internet today whether they’re on a Mac or PC, tablets or smartphones. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left to know more how we can help you with your online marketing campaign needs.