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The Sales and Marketing Solutions: 5 B2B Lead Generation Tactics You Probably Aren’t Thinking of Doing

The Sales and Marketing Solutions: 5 B2B Lead Generation Tactics You Probably Aren’t Thinking of Doing
The ability to capture, respond to, and manage incoming leads is the heart and soul of B2B lead generation. Marketers spend a huge amount of resources and money on carrying out the perfect campaign, so it’s only right to make sure they have the best practices in place to manage their leads during the sales lifecycle. However, a lot of them focus on generation and tend to forget the importance of lead management. Make your sales department your best friend To set a working set of criteria in determining whether or not a lead is sales-ready, coordinate with your sales team. Reduce, reuse, recycle One man’s trash is another man’s treasure, so they say. Score leads using implicit behavioral data Lead scoring determines where your prospect is in your sales funnel. Monitor anonymous visitors and study their data Consistently strive to understand your prospect’s needs

B2B Lead Generation Services, Telemarketing | Callbox Telephone Survey Lead Generation Telephone surveys are done if businesses need immediate knowledge on their customers’ thoughts on the company, its product and/or services. Market research surveys done via the telephone is an indispensable tool for information gathering. A telephone survey is a direct marketing research tool which is reasonably reliable and inexpensive. It is wise and practical for businesses to launch a customer satisfaction survey or customer service phone survey and use the data gathered to plane more effective sales and marketing campaigns. But the question is “Does your team have the time to do interviews?”. Phone survey companies offer a variety of phone survey services and phone market research, customer survey services, and customer service satisfaction surveys. Let us talk. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.

9 Ways to make your Business Website more Lead - Friendly Creating a website is like designing a book cover; you need to capture attention by imagery and thought-provoking titles, but it should not stop there – it should also be attractive enough to make them buy the book and read its contents. It’s a balance between aesthetic and substance satisfaction. These are the essential elements in making your site an effective lead generation tool: Your website reflects your business and you as well so to attract prospects just like how HP novels dominated the bookshelves all over the world, we have to make sure that it’s story and elements will make your website stand out from the others.

IT Leads | Lead Generation, Appointment Setting, Telemarketing Callbox has both. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We target prominent decision makers from top IT solutions providers including IT Managers, Chief Information Officers, IT Directors, Chief Technology Officers, Senior VPs for Information Systems, and other top executives. We generate IT leads and set appointments for the following solutions Back-up and Disaster Recovery SolutionsData WarehousingWeb Hosting, Design and DevelopmentIT Consulting ServicesNetwork ManagementSystem IntegrationSecurity SolutionsVOIP/IP TelephonyTelecommunications Dial 888.810.7464 to speak with a Callbox representative.

Do you have a Voicemail Strategy for your B2B Telemarketing? When used effectively, voicemails can be a lead generation tool. Barbara McKinney of B2BTelemarketing.net gives us pointers on how to create a voicemail strategy. Gatekeepers are not the only ones that impede one’s success at telemarketing. More often than not, telemarketers fail to reach a certain prospect even after several attempts, in which case he may have to make do of just leaving a voicemail. Voicemails are but a part of the entire telemarketing game, but marketers dread having to deal with them. But when used effectively, voicemails can be a lead generation tool. State your name at the beginning and your number at the end – too many marketers these days often forget about this very important detail. This content originally appeared at Callbox Blog.

Services | Marketing Appointment Setting Our Services Lead Generation and Appointment Setting To ensure smooth and seamless transition of your campaign, we bring together a team of marketing professionals with years of combined experience in both local and international markets. Fill up your pipeline with qualified sales leads.Get quality face time with qualified decision makers.Focus your sales team’s effort on core tasks such as meeting prospects.Reduce cost on marketing.Increase your conversion rate.Boost your competitive edge. High quality appointments and better conversion rates occur only with effective lead generation and lead nurturing campaigns. We understand that sales time is precious, so we make sure that each business appointment we set is a qualified selling opportunity.

B2B Appointment Setting, Telemarketing, Face-to-Face Appointments | Callbox The State of Digital B2B Marketing: Stats You Should Know If you have a marketing team that depends on all things digital – email, social media, paid/organic search – then you would want to know the current status of your chosen marketing channels. More and more marketers are gradually leaning towards ditching their traditional channels and betting more of their resources on digital marketing. But is that move really worth it? Based on the data from various surveys assembled by Conductor.com, these are the summarized findings in all the major digital marketing channels: SEO: 54% discover new sites this way; just behind email for qualified leads, 36%Email: 51% discover new sites this way; tops for qualified leads, 40%Social: 32% discover new sites this way; tied with paid search for qualified leads, 18%Paid Search/SEM: 18% discover new sites this way; tied with social for qualified leads, 18% On top of that, these are the other notable findings – from the same Conductor.com study – as presented in an infographic posted on MarketingLand.com:

Search Marketing 2014: Comment Marketing rocks! Every New Year there will always be trends to watch for. Women will crave for a new haircut and men go loco for newly-released gadgets. Everyone loves fad, trendy, novelty but no matter how many adjectives you add into this sentence it just says one thing, we always love what’s new and we usually go along with where the crowd is. Even when it’s about Miley Cyrus ‘twerking’ dance move or her music video in her latest song ‘wrecking ball’, no matter how awkward they were, they’re still in. Same thing with the Search Marketing; some had applied trendy strategies that would make them look cool and best to fit the top of the SERP rankings and some had not followed and made their own track. With the consecutive release of Google algorithm updates, search engines were flooded with blogs telling tips and how to’s that would help recover the loss from the tragic changes that have marked an end of some website’s PR. Here are some tips on blog commenting that never lose the spotlight:

Up your Quality Sales Lead Relations with these tips Building a relationship is a tough act. More so, because you interact act with someone who is far different from you and who probably keeps a shopping list of interests that you happen to dislike. In the world of B2B marketing and lead generation, relations with prospects head for a shaky start. Not being keen enough will only result in a horrific crash, the main casualties of which are potential sales closes and the prospect of acquiring more quality leads. You may as well consider celibacy. Create value. Each end of the relationship provides value. Have an inbound thrust. Inbound marketing serves as a drill, creating holes upon which your leads are fastened. Go visual. Often, poor customer retention can be the result of poor content-based lead generation. Serve customers appropriately. Perhaps, customer retention is heavily dependent on how well you treat leads and existing buyers. Source: How to Generate Qualified B2B Leads with Inbound Marketing, Blogs and Social Media

Should You Outsource Your IT Sales Leads Generation Campaign Outsourcing your B2B leads generation efforts can be a smart business investment for you to make. You just need to make the right decisions on this. This is a question that a lot of companies in the telecom industry is thinking about, especially for those offering hardware and software VoIP services. I mean, generating IT sales leads can be hard, and for those who are not familiar with IT lead generation, doing this on their own could be a real disaster in the making. But if you want to get moreB2B leads coming in your business, you have to be ready to use every means possible to make it happen. You can focus better in other, more essential, tasks – outsourcing your marketing efforts can help free up your time to concentrate on what you do best. As you can see, outsourcing your B2B leads generation efforts can be a smart business investment for you to make.

Does your Lead Generation Website have enough Credibility Lead generation is not a pushing game but more of a pulling game. You can’t go out there and force people to visit your blog and read your content. You’re going to have to find ways to attract them so that they themselves would voluntarily check you out and (hopefully) leave information that you can use to sell them things in the future. For that to happen, you’ve got to give them reason why they need to pick your site among thousands of possible other choices. And the one thing that can give you that edge? BJ Fogg, a leading researcher on website credibility, says there are 4 types of credibility: Presumed credibility – General assumptions (e.g. Based on these, here are five questions to ask to gauge your website’s credibility, according to a post at Yola.com: 1. 2. Visitors will feel more comfortable dealing with your organization, if they know they can contact you easily by phone or email – even if they don’t at first. 3. 4. 5. See more at: Do Visitors See Your Website as Credible?

Information Technology’s Role in Modern B2B Marketing Interacting with leads and closing them successfully is the trademark of an effective marketing campaign. But what is the role of technology in this scenario? Has it been a huge help? Certainly. Are there certain drawbacks that make it not worth valuing? Here are some ways technology help businesses in closing leads more effectively: In lead generation Brought about by years and years of experimenting and studying, new technologies are transforming how businesses manage the sales funnel. …deliver more leads into the sales funnel – Because many leads are easily identified, a lot of them would be passed on to the next levels of the process. In the entire marketing process in general IT enhances efficiency in operations. Thankfully, technology has evolved adequately to make marketing tasks easier for businesses. Read more about IT Lead Generation Blogs

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