A thing or two about running a business from Boardwalk Empire No matter how history looks at mobsters, whether they are dismissed as murderous thugs or power-hungry businessmen, their influence on our culture – fictional or historical – is undeniable. That influence is depicted in HBO’s Boardwalk Empire, a series set in Atlantic City during the Prohibition era. The show’s lead character, Nucky Thompson, is a politician who was able to rise to prominence because of his sleek business dexterity and charm. Thompson is faced with organizational, legal and personal problems along with the ambition of staying afloat in his self-built underground economy. Business owners and marketers can gain valuable wisdom from the premise of Boardwalk Empire: Demand spawns business opportunities. With the entire country prohibited to manufacture and sell alcohols for more than a decade, the demand for such was almost inevitable. Value your connections. Don’t let your competition gain the upper hand. Watch your movements closely.
The Importance of ‘Cleansing’ your Telemarketing Database Hence, you need to ‘cleanse’ your database to get rid of unhelpful information. The data that you will be using in your telemarketing – and other marketing activities, for that matter – is the raw material in ‘manufacturing’ leads for your business. Naturally, you would want to make sure that all the information you have are updated and accurate. Not only does a wobbly database a complete waste of time and energy (i.e., wrong numbers, non-existent names and job titles, unqualified company listings), it also ultimately lessens the likelihood of stumbling upon good leads. Hence, you need to ‘cleanse’ your database to get rid of unhelpful information. Heed this pieces of advice from Clickz.com on how to do just that: Clean Data Input When you input your data, make sure it’s as clean as it can be, right from the start. Maybe you are typing in business cards from hand-written contact information. Confirmation of Form Input Beyond “Unsubscribe,” Use “Update” on Communications De-Duplication
Callbox CEO to address Asia Business Forum Delegates Kuala Lumpur, Malaysia – February 2009 – Callbox Sales and Marketing Solutions CEO Rom Agustin has been invited as one of the distinguished panel of speakers in the upcoming 2-day conference on “IT Infrastructure Outsourcing and Management Services,” April 15-16, 2009 at the Hotel Istana, Kuala Lumpur, Malaysia. The conference is organized by Asia Business Forum, Asia’s leading business conference producer. Targeting VPs, Managers, and Directors of IT companies as well as IT departments of various companies in Malaysia, the conference is “developed as an executive level event that brings together key industry participants to foster information exchange, honest discussion and collaborative problem solving.” It also aims to “discuss strategies for IT Outsourcing and Management Services to help increase value and improve business performance as well as latest updates.”
Event Telemarketing Services With Callbox’s Event Telemarketing, our marketing representatives employ an efficient outbound telemarketing strategy to make sure that your prospects get invited to your event, and can follow up on those prospects after the events as well. Call-To-Invite Most companies make use of emails as a convenient way of sending event invitations, but with the existence of email filters which treat these invites as spam, efficiency is compromised. Phone invitations, on the other hand, are better because of its more personal approach and it gives the customer a chance to ask questions and address concerns right away. Since phone invitation is straightforward, it is perfect for announcing events, updates and following up. Phone invites allow you to instantly communicate with multiple people and receive immediate responses. Callbox can assist you when you want to invite your clients and prospects to your company events, conferences, forums, and meetings through telemarketing.
B2B Lead Generation Services, Telemarketing | Callbox Simple Ways to Generate Leads | Leads Generation Marketing Generating leads is not as easy as ABC, nor complicated as advanced calculus and trigonometry, it just requires an exceptional skill in finding various ways and strategies to generate one, and this doesn’t necessarily mean paying through the nose. Just advertising your business in a local newspaper may not be the best idea so far to generate a large number of leads—perhaps, you need to be innovative in integrating diverse tools in the hope of targeting your goal which is to generate leads as many as possible and turn them into customers. Sticking to one strategy doesn’t really work, but converging a variety of them will most likely to give you the result you ever wanted. For instance, the webbing strategy, this is by means of setting up a networking event. Also, with the use of brochures; this is like discharging a stimulus that will drive your prospects to do further action regarding your offer. Joining trade shows is also a strategic way in generating leads.
Telemarketing The success of a B2B telemarketing campaign relies on skillful communication. But one’s ability to generate as many B2B leads as possible is also vital. After all, without exhausting all means to come up with a solid and adequate calling list, the potential would not be maximized. Hence, marketers cannot afford to just depend on cold-calling to stumble upon qualified leads. There are other B2B lead generation channels that could be tapped in order to make the most out of market research and list building. Here are some of the ways where you can increase your inventory of good B2B leads: 1. Once you have identified the companies and contacts/titles you are looking to target, send your prospects an email filled with information that may be relevant to their company. 2. 3. Review your website content in order to ensure that your contacted prospects can find the information easily on your website. 4. 5. Source
Software Leads Generation | Appointment Setting, Telemarketing Generating leads for software products requires a profound understanding of the software buying process. When the goal is to generate software leads, sales professionals know to choose Callbox to speed up lead generation. We set appointments with top corporate decision makers including Chief Executive Officers, IT Managers, Chief Financial Officers, and Controllers. We generate software sales leads and set appointments for companies providing mid-level and enterprise level software solutions including: Accounting and Financial SoftwareERP SoftwareBusiness Intelligence SoftwareCRM SoftwareWorkforce Management SoftwareHR and Payroll SoftwareContent and Document Management SoftwareIndustry-specific Applications Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Database Cleanup Success in any marketing campaign largely depends on the right combination of many factors. One of these is the quality of business data. A good business list often results in highly targeted and more efficient campaigns. Regular database clean-up is important in ensuring the productivity of your organization. Database cleansing includes: Data Scrubbing - removing old, damaged, or irrelevant filesData Consolidation - organizing or grouping list entries according to certain parameters (e.g. by business type, by industry, etc.)Data Deduplication or Deduping - removing duplicate entriesData Integration - combining data from different databases to provide separate organizations a unified view of these. These tasks can be difficult and time consuming if performed manually. Use Callbox’s Data Cleaning Services and get the following benefits: Contact Us today and speak to one of our data specialists to learn more about our Database Cleanup Services.
What the ALS Ice Bucket Challenge can teach Online Marketers about being Cool No one likes a really cold bath. It’s the shivering, the awful sensation of numbness, and the fears of deadly hypothermia that makes it a detested affair. Who in his right mind would dive in a pool of Arctic water anyway? Well, athletes undergo cold water therapy in preparation for strenuous work. But in recent weeks, people from across the web have offered to douse themselves with cold water and record their psyched reactions for a very different reason – to raise awareness for a disabling muscle disease. Amyotrophic lateral sclerosis or ALS is an illness that affects two people out of 100,000 a year. As a sign of support to ALS sufferers, celebrities like Lady Gaga and ordinary people took on the Ice Bucket Challenge, which has become a viral phenomenon online. The rules are clear: Ask a friend to take the challenge; if he doesn’t comply, he is urged to donate to the ALS Association; if he does, he is still urged to donate and ask other friends to also take the challenge.