B2B Lead Management Process: Why you need one Everyone who’s in the business of B2B lead generation knows how important it is to capture and nurture leads. The task does not conclude once the prospect agrees to disclose information, sign up for something or agrees to an appointment. Leads still need a working, effective management process. Do you have a standard process to manage your leads? If you answered ‘no’ to any of the questions above, you’ve got a problem with a lead management process. Gather valuable dataValidate and rank leads according to probability of successEstablish processes to nurture pre-sale leadsIdentify sales- ready leads One may find it surprising that most marketing teams have no lead management program in place. Also, without a lead management system what would take care of the prospects, they will probably end up buying from your competition. The objective of a lead management process is threefold. Belinda Summers works as a Business Development Consultant for CallboxInc.
Does your Lead Generation Website have enough Credibility Lead generation is not a pushing game but more of a pulling game. You can’t go out there and force people to visit your blog and read your content. You’re going to have to find ways to attract them so that they themselves would voluntarily check you out and (hopefully) leave information that you can use to sell them things in the future. For that to happen, you’ve got to give them reason why they need to pick your site among thousands of possible other choices. And the one thing that can give you that edge? Credibility. BJ Fogg, a leading researcher on website credibility, says there are 4 types of credibility: Presumed credibility – General assumptions (e.g. Based on these, here are five questions to ask to gauge your website’s credibility, according to a post at Yola.com: 1. 2. Visitors will feel more comfortable dealing with your organization, if they know they can contact you easily by phone or email – even if they don’t at first. 3. 4. 5.
The Sales and Marketing Solutions: 5 B2B Lead Generation Tactics You Probably Aren’t Thinking of Doing The ability to capture, respond to, and manage incoming leads is the heart and soul of B2B lead generation. Marketers spend a huge amount of resources and money on carrying out the perfect campaign, so it’s only right to make sure they have the best practices in place to manage their leads during the sales lifecycle. However, a lot of them focus on generation and tend to forget the importance of lead management. Make your sales department your best friend To set a working set of criteria in determining whether or not a lead is sales-ready, coordinate with your sales team. Reduce, reuse, recycle One man’s trash is another man’s treasure, so they say. Score leads using implicit behavioral data Lead scoring determines where your prospect is in your sales funnel. Monitor anonymous visitors and study their data Consistently strive to understand your prospect’s needs
Keep Your Company Blog Alive And Exciting Just imagine that your company blog was like an open store, the readers are your customers and to keep them coming back you have to provide them what they need and give them proper customer service. Now that 2014 has started, there are external factors that could add some charm on your blog and lure audience. Bring your blog to stardom and let the camera rolling. 15 Ways To Keep Your Company Blog Alive And Exciting from Belinda Summers Over all, it means keeping the flow of engagement constant and retaining reader’s interest should be the main objectives. The Role of Content in B2B Lead Generation (INF... Why Social Media is no longer a Hype The needs of the netizens have evolved through time. It’s not just about treating Google as the number resource station but treating social media as an important component of life. It’s becoming a life’s requirement and funny that humans prioritized this kind of technology over their ‘real’ needs. Social media had greatly affected our way of thinking and flooded the world with new born narcissists. With all these social media trends, did it ever cross your mind if do Eskimos tweet? Here’s Do Eskimos Tweet? Can your tweets actually reach Alaska? The idea of social media becoming “out of fashion” anytime in the future is just unthinkable. That can sometimes leave you wondering how other countries are taking a bite of this enormous power. Cultures may differ, but when it comes right down to being social animals, everyone has the same blood running though their thought-sharing, people-stalking and attention-seeking veins. Facebook: King of the hill “Bosnia. The gang’s all here
Online Marketing Lead Generation and Appointment Setting So you have a website, what now? Your site is one among hundreds of millions out there – 644,275,754 active as of March 2012 according to Netcraft.com. I think it won’t be a stretch to say that you need to put in some more work to get that site noticed. More and more people are getting wired on the Internet today whether they’re on a Mac or PC, tablets or smartphones. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left to know more how we can help you with your online marketing campaign needs.
Software Leads Generation | Appointment Setting, Telemarketing Generating leads for software products requires a profound understanding of the software buying process. When the goal is to generate software leads, sales professionals know to choose Callbox to speed up lead generation. We set appointments with top corporate decision makers including Chief Executive Officers, IT Managers, Chief Financial Officers, and Controllers. We generate software sales leads and set appointments for companies providing mid-level and enterprise level software solutions including: Accounting and Financial SoftwareERP SoftwareBusiness Intelligence SoftwareCRM SoftwareWorkforce Management SoftwareHR and Payroll SoftwareContent and Document Management SoftwareIndustry-specific Applications Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Lead Qualification What is a Lead? In its most fundamental form, lead is defined as an individual or entity who has not yet given you permission to contact or engage with them particularly for marketing purposes. The following are common sources of business leads: Telemarketing / Email listsPhonebooksNewsletter subscriptionsOnline surveysWeb inquiries, downloads, etc.Event registrations (seminars, webinars, conferences, tradeshows, etc.)Leads must be qualified before they can be delivered to salespeople for closing. What is Lead Qualification? Lead qualification is the process of evaluating or “qualifying” business leads based on certain requirements set by the company. Lead Qualification by Callbox Callbox’s provides qualified sales leads so you won’t have to spend your time running after poor contacts. Call Us to learn more about our lead qualification process.
Characteristics of an Effective Telemarketer Let us be honest. Professional telemarketers are the revenue-generating resources of call centers. Erase them from the telemarketing firm and you have just automatically killed the company, not literally though. But, the million dollar question is, What defines an effective telemarketer? Sufficient product knowledge. Hiring professional telemarketers is one way in getting effective results for your marketing campaign. Call us and start getting qualified and targeted business sales leads and see how your sales figures increase.
Lead Generation for Online Marketing Services Providers Online marketers are not just earning dollars with their services. They are digging gold bars, not literally though. With the rise of SEO, web design and web development, it would not come as a surprise why companies gamble on these ventures. And bet they have been sleeping on a bed of roses at the present time. But, this is not without a catch. To make things easy for them, companies can seek professional assistance from the experts in lead generation and appointment setting. Marketing through the phone is naturally high-speed and accurate. Reliable telemarketing firms have polished every area to offer solutions that meet or exceed the expectations of the clients. Callbox has been delivering quality and targeted b2b sales leads for various business industries such as the fast- paced online marketing industry.