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Perfect Persuasive Messages

Perfect Persuasive Messages
Craft messages that change minds using these 20 principles of persuasion, all based on established psychological research. Perfection is hard to achieve in any walk of life and persuasion is no different. It relies on many things going just right at the crucial moment; the perfect synchronisation of source, message and audience. But even if perfection is unlikely, we all need to know what to aim for. To bring you the current series on the psychology of persuasion I’ve been reading lots of research, much more than is covered in recent posts. Here are the most important points for crafting the perfect persuasive message, all of which have scientific evidence to back them up. Multiple, strong arguments: the more arguments, the more persuasive, but overall persuasive messages should be balanced, as two-sided arguments fare better than their one-sided equivalents (as long as counter-arguments are shot down).Relevance: persuasive messages should be personally relevant to the audience. Related:  Manipulation and Persuasion

HOW TO CHEAT AT EVERYTHING Over lunch with Simon Lovell, a fascinating former card shark, Allison Schrager learns all sorts of things about how swindlers operate ... Special to MORE INTELLIGENT LIFE "I can spot someone's weakness a mile away. In any room I can pick out the best target," says Simon Lovell, reformed con artist and famed magician, when asked over lunch about the root of his talents. "Take that woman over there." "Or that man over there, over-dressed, too neat, over-confident, thinks he is too smart to be taken." "But ultimately, anyone can be conned, if you have the balls to do it." Simon Lovell should know. Presently, instead of subjecting people to cons, Mr Lovell stars in a one-man off-Broadway show, "Strange and Unusual Hobbies". "I could sell shit at an anti-scat party," he says, "you have to figure out someone's wants and needs and convince them what you have will fill their emotional void." It requires avid study of psychology and body language. Con men tend to be excellent conversationalists.

The 6 Scientific Principles Behind Influence and Persuasion At the core of much of our marketing activity is one simple desire: to influence and persuade our audience. How does it actually work, though? Are we just throwing things out into the universe and hoping that someone, somewhere will find our content influential and persuasive? UK-based virtual phone service Everreach took a deep dive into the science behind these oft-used but little understood terms, based on the teachings of Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion. Customers are heavily influenced by authority, for example. Employing the consistency principle is another fantastic tactic for building persuasion. Learn more about the science of influence and persuasion and how you can use this knowledge to build your business in the infographic below:

The 6 Elements of Persuasion (Infographic) Join us live at Entrepreneur's Accelerate Your Business event series in Chicago or Denver. Secure your spot » The word "influencer" gets thrown around a lot in business, but how does the power of the persuasion really work? An infographic from U.K.-based virtual phone service Everreach, explains the elements companies can utilize to impact their customers and get to "yes." For businesses, the principles of "reciprocity" and "scarcity" are big factors in the persuasion game. Related: Want to Gain Influence on Social Media? Customers are also big on trust. For more on how to influence your customers and potential clients and the importance of consensus and finding common ground, check out the infographic embedded below. Click to Enlarge+ Related: How Companies Can Leverage Influence to Create Trust Get Your Valuation Do you know what your business is worth?

38 Ways To Win An Argument—Arthur Schopenhauer - The India Uncut Blog - India Uncut For all of you who have ever been involved in an online debate in any way, Arthur Schopenhauer’s “38 Ways To Win An Argument” is indispensable. Most of these techniques will seem familiar to you, right from questioning the motive of a person making the argument instead of the argument itself (No. 35), exaggerating the propositions stated by the other person (No. 1) , misrepresenting the other person’s words (No. 2) and attacking a straw man instead (No. 3). It’s a full handbook of intellectual dishonesty there. Indeed, I generally avoid online debates because they inevitably degenerate to No. 38. The full text is below the fold. 38 Ways To Win An Argumentby Arthur Schopenhauer 1 Carry your opponent’s proposition beyond its natural limits; exaggerate it. Phew.

6 Easy Steps to Falling Asleep Fast PsyBlog Psychological research over three decades demonstrates the power of Stimulus Control Therapy. Can’t get a good night’s sleep? You’re not alone. Poor sleep results in worse cognitive performance, including degraded memory, attention, performance and alertness. All sorts of methods have been tried to combat poor sleep, from drugs through psychological remedies to more outlandish treatments. The problem with drugs is that they have side-effects and are often addictive. Stimulus Control Therapy Professor Richard R. Of these the most successful single intervention is called Stimulus Control Therapy (Morin et al., 2006). Lie down to go to sleep only when you are sleepy.Do not use your bed for anything except sleep; that is, do not read, watch television, eat, or worry in bed. Why it works This method is based on the idea that we are like Pavlov’s drooling dog. This is just as true of thoughts as it is of actions. Image credit: Meredith Farmer

Cold reading Basic procedure[edit] Before starting the actual reading, the reader will typically try to elicit cooperation from the subject, saying something such as, "I often see images that are a bit unclear and which may sometimes mean more to you than to me; if you help, we can together uncover new things about you." One of the most crucial elements of a convincing cold reading is a subject eager to make connections or reinterpret vague statements in any way that will help the reader appear to make specific predictions or intuitions. While the reader will do most of the talking, it is the subject who provides the meaning. After determining that the subject is cooperative, the reader will make a number of probing statements or questions, typically using variations of the methods noted below. Subtle cues such as changes in facial expression or body language can indicate whether a particular line of questioning is effective or not. Other techniques[edit] Shotgunning[edit] Warm reading[edit]

Illusion cognitive, la dépendance au contexte Vous avez déjà rencontré sur ce site certaines illusions classiques. On peut y ajouter également la très fameuse illusion de Müller-Lyer demandant de comparer la taille de deux traits : Ces illusions ludiques nous renseignent sur les erreurs systématiques que commet notre cerveau lors de l'interprétation d'une image. Et tout comme les illusions standards, ces illusions cognitives sont très difficiles à reconnaître et à éviter. L'illusion qui va m'intéresser aujourd'hui concerne la dépendance au contexte. Vous êtes un nouveau ministre chargé de mettre en place un système d'impôt dans une logique d'aide aux pauvres. Bien sûr, c'est la première proposition qui est visée. Malheureusement, le président a décidé entre temps que la situation de base dans sa nation devrait être celle d'une famille ayant deux enfants et non pas sans enfant. Tip top ! Oh mais, attendez une minute… N'est-on pas dans la situation exactement inverse de tout à l'heure ?

The Ten Golden Rules of Argument ​​“You don’t have to attend every argument you’re invited to.” — Anonymous Arguments are tricky. We spend a lot of our time trying to persuade others. We think that if we show them the facts that we have they will, logically, reach the same conclusions we did. Sometimes we don’t want to argue. In his book, How to Argue, Jonathan Herring outlines positive ways of understanding and looking at arguments. They needn’t be about shouting or imposing your will on someone. We should treat the ability to argue as a skill that needs to be practiced and developed. ​​“The aim of an argument, or of a discussion, should not be victory but progress.” — Karl Popper Arguments, and for that matter discussions, should be about seeing things through the other person’s eyes. With that in mind, here are what Herring calls the Ten Golden Rules of Argument. 1. Make sure you know the essential points you want to make. 2. Think carefully before you start to argue: is this the time; is this the place? 3. 4. 5. 6. 7.

Tapping our powers of persuasion Most psychologists will read this “Questionnaire” with Robert Cialdini, PhD. That may or may not be true, but according to Cialdini, that statement is powerfully persuasive because we tend to go along with our peers. Cialdini, who retired last year from a teaching and research position at Arizona State University in Tempe, Ariz., is a renowned expert in the science of swaying. In his seminal book on the topic, “Influence: The Psychology of Persuasion” (Quill, 1984), he went undercover to learn the tricks mastered by used-car dealers and Fortune 500 executives alike, bringing persuasion research to psychology’s forefront. Cialdini distilled his findings into six “weapons of influence,” each grounded in how we perceive ourselves or others: Reciprocity: We inherently want to return favors. In recent years, Cialdini has been leveraging those weapons to address major world problems such as climate change by persuading people to reduce energy use. I think it’s a little too early.

How to Get a Job in Technical Writing A 7-Step Guide for Students | I'd Rather Be Writing If you’re a college student looking to become a technical writer after you graduate, you face a formidable challenge: you can’t get a job without experience, and you can’t get experience without a job. Especially in a competitive job market, getting a job as a technical writer directly after you graduate — without a foundation of previous jobs, experience with a handful of tools, and an impressive portfolio — can be especially difficult. However, if you follow these seven steps, which are not easy, not something you can do overnight, you will find a job. Note: In a couple of weeks I’m giving a presentation to Brigham Young University Idaho students with this post’s topic (getting a job as a technical writer). My presentation is part of their annual professional writing conference. Last week on Twitter I asked my followers what advice they would give to students on finding a job in technical writing. plaindocs: Show that you are interested in learning about everything! inShare5

List of confidence tricks This list of confidence tricks and scams should not be considered complete, but covers the most common examples. Confidence tricks and scams are difficult to classify, because they change often and often contain elements of more than one type. Throughout this list, the perpetrator of the confidence trick is called the “con artist” or simply “artist”, and the intended victim is the “mark”. Get-rich-quick schemes[edit] Get-rich-quick schemes are extremely varied; these include fake franchises, real estate “sure things”, get-rich-quick books, wealth-building seminars, self-help gurus, sure-fire inventions, useless products, chain letters, fortune tellers, quack doctors, miracle pharmaceuticals, foreign exchange fraud, Nigerian money scams, charms and talismans. Count Victor Lustig sold the “money-printing machine” which he claimed could copy $100 bills. Salting [edit] Spanish Prisoner [edit] Many con men employ extra tricks to keep the victim from going to the police. Persuasion tricks[edit]

25 techniques de Désinformation Décodage de 25 techniques de désinformation Voici quelques techniques courantes utilisées par différents organes de pouvoir – publics ou privés – cherchant à occulter des vérités qui dérangent. Il est utile de garder ces concepts à l’esprit lors de la lecture d’informations relatives à des sujets controversés (ils sont nombreux) … pour autant, règle n°1, que vous sachiez même qu’ils le sont. Faites le test. Technique n°1 : Evitement Ne pas écouter la controverse, ne pas la voir, ne pas en parler. Technique n°6 bis: Attaque ad hominem Très appréciée et souvent utilisée. à imprimer

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