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Perfect Persuasive Messages

Perfect Persuasive Messages
Craft messages that change minds using these 20 principles of persuasion, all based on established psychological research. Perfection is hard to achieve in any walk of life and persuasion is no different. It relies on many things going just right at the crucial moment; the perfect synchronisation of source, message and audience. But even if perfection is unlikely, we all need to know what to aim for. To bring you the current series on the psychology of persuasion I’ve been reading lots of research, much more than is covered in recent posts. Here are the most important points for crafting the perfect persuasive message, all of which have scientific evidence to back them up. Multiple, strong arguments: the more arguments, the more persuasive, but overall persuasive messages should be balanced, as two-sided arguments fare better than their one-sided equivalents (as long as counter-arguments are shot down).Relevance: persuasive messages should be personally relevant to the audience. Related:  Manipulation and Persuasion

HOW TO CHEAT AT EVERYTHING Over lunch with Simon Lovell, a fascinating former card shark, Allison Schrager learns all sorts of things about how swindlers operate ... Special to MORE INTELLIGENT LIFE "I can spot someone's weakness a mile away. In any room I can pick out the best target," says Simon Lovell, reformed con artist and famed magician, when asked over lunch about the root of his talents. "Take that woman over there." "Or that man over there, over-dressed, too neat, over-confident, thinks he is too smart to be taken." "But ultimately, anyone can be conned, if you have the balls to do it." Simon Lovell should know. Presently, instead of subjecting people to cons, Mr Lovell stars in a one-man off-Broadway show, "Strange and Unusual Hobbies". "I could sell shit at an anti-scat party," he says, "you have to figure out someone's wants and needs and convince them what you have will fill their emotional void." It requires avid study of psychology and body language. Con men tend to be excellent conversationalists.

The 6 Scientific Principles Behind Influence and Persuasion At the core of much of our marketing activity is one simple desire: to influence and persuade our audience. How does it actually work, though? Are we just throwing things out into the universe and hoping that someone, somewhere will find our content influential and persuasive? UK-based virtual phone service Everreach took a deep dive into the science behind these oft-used but little understood terms, based on the teachings of Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion. Customers are heavily influenced by authority, for example. Employing the consistency principle is another fantastic tactic for building persuasion. Learn more about the science of influence and persuasion and how you can use this knowledge to build your business in the infographic below:

5 Ways To Hack Your Brain Into Awesomeness Learn More While You Sleep So say you haven't followed that first step up there and choose to continue sleeping like other mere mortals. A very minor change in your schedule can still let you use your sleep patterns to your advantage, by making you smarter. Holy Shit, How Can I Do It? No, we're not talking about those scams where they have you put a tape recorder under your pillow and let it teach you Spanish while you're asleep. Note: "Sleep on it" is simply an expression. They did a study at Harvard that proved this technique works. No, the participants who slept on it and had 24 hours for the information to fester in their brain did the best on the test, while those who only had 20 minutes did the worst. Wasting your time, nerds, go to sleep. How Does It Work? Scientists say the ability your brain has to retain information works in three different ways: acquisition, consolidation and recall. So does this technique work with the "sleep two hours a day" system we mentioned earlier?

Psychological manipulation Psychological manipulation is a type of social influence that aims to change the perception or behavior of others through underhanded, deceptive, or even abusive tactics.[1] By advancing the interests of the manipulator, often at another's expense, such methods could be considered exploitative, abusive, devious, and deceptive. Social influence is not necessarily negative. For example, doctors can try to persuade patients to change unhealthy habits. Social influence is generally perceived to be harmless when it respects the right of the influenced to accept or reject and is not unduly coercive. Depending on the context and motivations, social influence may constitute underhanded manipulation. Requirements for successful manipulation[edit] According to psychology author George K. Consequently, the manipulation is likely to be accomplished through covert aggressive (relational aggressive or passive aggressive) means.[2] How manipulators control their victims[edit] According to Braiker[edit]

Build a Better Social Life: 8 Tips From Wayne Dyer Best Selling author and motivational speak, Dr. Wayne Dyer, reveals his "Eight Tips To Build A Better Social Life". There's some good and practical advice in here that we feel is worth taking a look at. by Henrik Edberg “Stop acting as if life is a rehearsal. “Love is the ability and willingness to allow those that you care for to be what they choose for themselves without any insistence that they satisfy you.” One of my favorite personal development people is the psychologist Wayne Dyer. He seems to be a very warm person but he also someone who takes a lot personal responsibility and is assertive. This is reflected in his work. Dr. 1. “As you think so shall you be! “Loving people live in a loving world. “If you change the way you look at things, the things you look at change.” How you choose to interpret people and your relationships makes a huge difference. So you really have to go inside. But to change you have to do it. 2. But this need creates neediness. 3. 4. How do you do that? 5. 6.

Cold reading Basic procedure[edit] Before starting the actual reading, the reader will typically try to elicit cooperation from the subject, saying something such as, "I often see images that are a bit unclear and which may sometimes mean more to you than to me; if you help, we can together uncover new things about you." One of the most crucial elements of a convincing cold reading is a subject eager to make connections or reinterpret vague statements in any way that will help the reader appear to make specific predictions or intuitions. While the reader will do most of the talking, it is the subject who provides the meaning. After determining that the subject is cooperative, the reader will make a number of probing statements or questions, typically using variations of the methods noted below. Subtle cues such as changes in facial expression or body language can indicate whether a particular line of questioning is effective or not. Other techniques[edit] Shotgunning[edit] Warm reading[edit]

Illusion cognitive, la dépendance au contexte Vous avez déjà rencontré sur ce site certaines illusions classiques. On peut y ajouter également la très fameuse illusion de Müller-Lyer demandant de comparer la taille de deux traits : Ces illusions ludiques nous renseignent sur les erreurs systématiques que commet notre cerveau lors de l'interprétation d'une image. Et tout comme les illusions standards, ces illusions cognitives sont très difficiles à reconnaître et à éviter. L'illusion qui va m'intéresser aujourd'hui concerne la dépendance au contexte. Vous êtes un nouveau ministre chargé de mettre en place un système d'impôt dans une logique d'aide aux pauvres. Bien sûr, c'est la première proposition qui est visée. Malheureusement, le président a décidé entre temps que la situation de base dans sa nation devrait être celle d'une famille ayant deux enfants et non pas sans enfant. Tip top ! Oh mais, attendez une minute… N'est-on pas dans la situation exactement inverse de tout à l'heure ?

5 Ways To Hack Your Brain Into Awesomeness Much of the brain is still mysterious to modern science, possibly because modern science itself is using brains to analyze it. There are probably secrets the brain simply doesn't want us to know. But by no means should that stop us from tinkering around in there, using somewhat questionable and possibly dangerous techniques to make our brains do what we want. We can't vouch for any of these, either their effectiveness or safety. All we can say is that they sound awesome, since apparently you can make your brain... #5. So you just picked up the night shift at your local McDonald's, you have class every morning at 8am and you have no idea how you're going to make it through the day without looking like a guy straight out of Dawn of the Dead, minus the blood... hopefully. "SLEEEEEEEEEP... uh... What if we told you there was a way to sleep for little more than two hours a day, and still feel more refreshed than taking a 12-hour siesta on a bed made entirely out of baby kitten fur? Holy Shit!

List of cognitive biases Systematic patterns of deviation from norm or rationality in judgment Cognitive biases are systematic patterns of deviation from norm and/or rationality in judgment. They are often studied in psychology, sociology and behavioral economics.[1] Although the reality of most of these biases is confirmed by reproducible research,[2][3] there are often controversies about how to classify these biases or how to explain them.[4] Several theoretical causes are known for some cognitive biases, which provides a classification of biases by their common generative mechanism (such as noisy information-processing[5]). Gerd Gigerenzer has criticized the framing of cognitive biases as errors in judgment, and favors interpreting them as arising from rational deviations from logical thought.[6] Explanations include information-processing rules (i.e., mental shortcuts), called heuristics, that the brain uses to produce decisions or judgments. Belief, decision-making and behavioral[edit] Anchoring bias[edit]

Concepts of Leadership I used to think that running an organization was equivalent to conducting a symphony orchestra. But I don't think that's quite it; it's more like jazz. There is more improvisation. — Warren Bennis Good leaders are made, not born. If you have the desire and willpower, you can become an effective leader. To inspire your workers into higher levels of teamwork, there are certain things you must be, know, and, do. Definitions of Leadership “The meaning of a message is the change which it produces in the image.” — Kenneth Boulding in The Image: Knowledge in Life and Society Leadership is a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent. Some other popular definitions of Leadership are: A process whereby an individual influences a group of individuals to achieve a common goal (Northouse, 2007, p3). Note that all the definitions have a couple of processes in common: Factors of Leadership Leader

List of confidence tricks This list of confidence tricks and scams should not be considered complete, but covers the most common examples. Confidence tricks and scams are difficult to classify, because they change often and often contain elements of more than one type. Throughout this list, the perpetrator of the confidence trick is called the “con artist” or simply “artist”, and the intended victim is the “mark”. Get-rich-quick schemes[edit] Get-rich-quick schemes are extremely varied; these include fake franchises, real estate “sure things”, get-rich-quick books, wealth-building seminars, self-help gurus, sure-fire inventions, useless products, chain letters, fortune tellers, quack doctors, miracle pharmaceuticals, foreign exchange fraud, Nigerian money scams, charms and talismans. Count Victor Lustig sold the “money-printing machine” which he claimed could copy $100 bills. Salting [edit] Spanish Prisoner [edit] Many con men employ extra tricks to keep the victim from going to the police. Persuasion tricks[edit]

25 techniques de Désinformation Décodage de 25 techniques de désinformation Voici quelques techniques courantes utilisées par différents organes de pouvoir – publics ou privés – cherchant à occulter des vérités qui dérangent. Il est utile de garder ces concepts à l’esprit lors de la lecture d’informations relatives à des sujets controversés (ils sont nombreux) … pour autant, règle n°1, que vous sachiez même qu’ils le sont. Faites le test. Technique n°1 : Evitement Ne pas écouter la controverse, ne pas la voir, ne pas en parler. Technique n°6 bis: Attaque ad hominem Très appréciée et souvent utilisée. à imprimer

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