10 Must Read Advertising Books Many different people will give you reading lists when you're either studying advertising, or are a professional practicing the craft. There are tens of thousands of books on the subject, a new one is released every day. But there are some that have stood the test of time, and remain required reading. If you're in the communication business, be it advertising, marketing, public relations, design or anything else, these books should have a permanent place in your library. 1. Very few advertising books are as easy and enjoyable to read. 2. David Ogilvy was an advertising legend. 3. Possibly the longest title ever written for an advertising book, and yet it doesn't make the information inside any less punchy. 4. What if you see a black and white cow after only ever seeing brown cows? 5. Great account planning ensures that advertising connects with the customers. 6. We see thousands of advertising messages every day. 7. 8. 9. How does creativity work? 10.
5 Must-Read Books for Every Entrepreneur This Summer Whether you’re on a plane traveling to your next meeting, taking vacation on the beach, or out on the prairie, there are five must-read books you need to bring with you. It’s a list of new bestsellers and old classics and, no matter the season, every entrepreneur should have a well-read, dog-eared copy of each on their shelf. 1. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk. If you haven’t already read this, you’re missing out. Gary writes a bestseller on how to connect with your customers and beat out the competition. Why it’s a must read: There are individuals out there who still believe social media is a waste of time or that it doesn’t produce results. Related: The 3 Best Books For Entrepreneurs to Return To, Again and Again 2. Why it’s a must read: We’ve seen company after company self-destruct on social media, whether it’s because they said something wrong or didn’t say anything at all. 3. Related: 4 Books Every Entrepreneur Must Read 5.
Must-Read Personal Essays and Long-Form Features to Relax With Today Whether you’re poolside with your iPad or sitting indoors surfing the web from you bed, today is the perfect time to kick back and do a little just-because reading. I wanted to pull together a collection of my favorite personal essays and long-form features for you guys to indulge in before professors start doling out the 100+ page reading assignments. Take this last opportunity to relax and read what you want to read. Happy end of summer, guys! “You Should Date an Illiterate Girl” by Charles Warnke: Before ThoughtCatalog ditched the thought provoking essays in favor of click-friendly Reddit round-up lists, they had a talented stable of writers and truly smart content. This is one of the first viral posts they ever had, and in turn it sparked a brilliant response piece… “You Should Date a Girl Who Reads” by Rosmarie Urquico: You’ve probably seen quotes from Rosmarie’s great post floating around Tumblr, but take a minute to read the whole thing. [Lead image via bajinda/Shutterstock]
Ideas Worth Spreading: Top Five Favourite Ted Talks: This Is Glamorous Ted Talks are a fantastic resource to draw inspiration from some of the world’s most creative thinkers. Here are five of our favourite talks at This Is Glamorous: Richard Branson is Founder & CEO of the Virgin Group which oversees 400 companies worldwide. A very funny and entertaining talk by Rory Sutherland, Creative Director at the Ogilvy Group, that explores the relationship between reality and perceptions and the way these effect our beliefs and behaviours. French product and interior designer, Phillip Starck, famous for his democratic, for the masses approach to design, discusses his philosophy of creative thinking and evolution of intelligence. This talk from 2003 is still relevant today. Entreprenuer Derek Sivers delivers a humorous anecdote on leadership. [front image via here]
Bill Gates's Favorite Business Book - WSJ A Better Bookshelf | Goop What books make particularly great gifts? I'm a sucker for really big books! One of my all time favorite books is the Leonardo da Vinci book by Frank Zöllner—it's 20" x 13" and weighs almost 20 pounds. I also love the Ultimate Collection, which includes The Impossible Collection of Jewelry and The Impossible Collection of Fashion—these are similarly sized at 20" x 16". The new book, Andy Warhol: The Complete Commissioned Magazine Work, is quite eye opening, as it focuses on his magazine work which fewer people are familiar with. If you can't tell, I'm also a big fan of books that match. What are your tips for organizing a bookshelf? I think about a lot of different factors—size, color, subject, shelf. When you get related books together—fashion, jewelry, art or architecture—you can determine how much space is needed and how the books should be organized, whether vertically, in horizontal stacks, or a combination of both. Comedian, Collector & Designer Photo by: Patrick Demarchelier
10 Awesome Non-Fiction Books to Read This Summer Whether you’re busy with an internship or have the summer to yourself, something about warm nights and the utter lack of tests to study for has always put me in the mood to get lost in a good book. Now, don’t get me wrong, I love a great work of fiction. But there’s something about reading a great non-fiction that leaves me feeling smarter, more worldly, and eager to work an interesting piece of trivia I learned from it into conversation. Here are 10 of my favorite non-fiction books that I thought you girls would enjoy. Be sure to leave a comment at the end and tell me about your favorite non-fiction books! Let’s go! 1. Buy here. You probably remember seeing this book in every airport terminal, on the front display of every book store, and on the coffee table of many-a living room almost ten years ago. Freakonomics is a crazy mergence of statistics, pop culture, psychology, and social problems and policies. 2. Buy here. 3. Buy here. 4. Buy here. 5. Buy here. 6. Buy here. 7. Buy here. 8. 9. 10.