Retailers will have to switch things up to wow Gen Z crowd A couple of weeks ago, I picked up my stepdaughter at Viera Regional Park from soccer camp. I must have had an "easy touch" look. "Can we go to Justice? I'd never been clothes shopping with a 10-year-old before and figured it would be a test of wills: Renown cheapness vs. big pleading eyes that could rival those of a Labrador waiting for a piece of leftover brisket. As soon we walked into Justice at The Avenue Viera, a friendly — maybe too friendly — associate smiled and mentioned "sales," and the battle was over. After 45 minutes of looking, contemplating and trying on clothes, my stepdaughter ended up with a new pair of un-budgeted $25 jeans. Then there were texts of her new jeans to friends, and return texts of clothes they had just purchased. "Wait until H&M opens at the mall," she told me. But the bigger takeaway I got from all this was: Welcome to Generation Z. • Savvy: They're as socially-conscious as they are brand-conscious.
Vidéos pour apprendre le développement durable Vidéos pour apprendre le développement durable Le développement durable illustré propose de courtes vidéos engageantes pour apprendre et enseigner les principes du développement durable. Notre but est de changer le monde en rendant les meilleures leçons du développement durable accessibles à tous gratuitement dans un format vidéo souple et attrayant. Vous voulez rejoindre notre communauté ?! Abonnez-vous à notre lettre, devenez donateur, contactez-nous et suivez-nous sur Facebook et Twitter pour des nouveaux outils graphiques chaque jour. Le développement durable illustré est un projet d’Alexandre Magnin pour AM Creative Inc.
Move over Millennials - it’s time to talk to Gen Z Born post 1995, this generation are true digital natives. They don’t know of life before Google, Facebook, smart mobile phones or digital TVs. Similarly referred to as the iGeneration, NetGen or Screenagers they have been born into a pervasive digital world where everything and everyone is accessible at the press of a button or click of a mouse. As such they are used to finding information and education, consuming entertainment, communicating, participating and sharing across multiple digital screens. For Gen Z, their smartphones are an extension of their body through which they manage their lives, and particularly their social lives. They communicate through them in bite size short messages, at speed, often with images and symbols. Research suggests that their brains have evolved to process more information at faster speeds, and are cognitively more nimble to handle bigger mental challenges.
L’erreur n’est pas une faute ! L’un des pires reproches que l’on peut faire à l’école traditionnelle, c’est de très mal gérer l’erreur : – on interroge souvent l’enfant sur des sujets qu’on ne lui a pas appris (la dictée !), – on le culpabilise quand il ne connaît pas la réponse (une erreur est appelée une faute), – on le sanctionne pour ses erreurs (mauvaise note, comparaison avec ses camarades “qui connaissent la réponse, eux !” – on finit par l’inhiber tellement qu’il préfère se taire ou dire qu’il ne sait pas plutôt que de risquer de donner une réponse qui ne convient pas. L’erreur est productive Prenons l’exemple d’un labo de recherche. Dans les apprentissages, c’est la même chose. Justement, c’est en tombant qu’on apprend à ne plus tomber… et qu’on s’en souvient car on a mal aux fesses. Tout le monde à droit à l’erreur Dans une classe ou dans toute situation d’apprentissage, le droit à l’erreur est donc très important. L’auto-correction et l’auto-évaluation Source: Montessori-Freinet.com
Generation Z Spending Habits L'Université des Va-nu-pieds, une autre façon pour acquérir des compétences Vous rêvez de changement professionnel, mais vous n’avez aucun diplôme ? Vos professeurs vous ont toujours dit que vous n’étiez pas brillant ou pire que vous ne seriez jamais bon à rien… Vous êtes saturé d’informations qui vous dictent ce que vous devez faire et comment le faire jusqu’à ne plus savoir où vous en êtes. Les peurs s’installent, les résistances s’organisent et rien que l’idée de changer vous paralyse. Pourtant, si vous en avez assez de votre job actuel, il n’y a que deux solutions possibles. Pourquoi laisseriez-vous «les autres» (les journaux, les politiciens, vos patrons, la crise, vos voisins… c’est-à-dire tout le monde… donc personne… ) décider à votre place des changements professionnels à effectuer. Quel est le rôle de l’apprentissage dans tout cela ? Apprendre c’est prendre le risque de remettre en cause ses acquis, c’est se diriger vers l’inconnu en se confrontant à ses limites. Croire en ses rêves en apprenant différemment Le principe de cette école :
Get ready for Generation Z Jack Andraka created a pancreas cancer test (Ethan Hill/Redux) Last February, 16-year-old Ann Makosinski drew applause and gasps when she appeared on The Jimmy Fallon Show. The Victoria native was showing off her invention—a flashlight powered by the heat of a human hand—on a segment with two other young inventors. Fallon’s line may be a cliché, but it echoes a growing sentiment, as the spotlight is thrust on Generation Z, the unimaginative term for the cohort following Gen Y, or Millennials. Research, though still in beta, points to the emergence of a stellar generation: educated, industrious, collaborative and eager to build a better planet—the very qualities exemplified by Makosinski. Much of the current chatter surrounding Gen Z has been generated by the 56-slide presentation “Meet Generation Z: Forget everything you learned about Millennials,” produced by New York City advertising agency Sparks & Honey. Other studies paint them as the new conservatives. Related:
Le jour où vous êtes mort Parfois, lorsque l’on veut agir, bouger, changer, se lancer, on a beaucoup d’hésitations. On voudrait commencer au bon moment. Sous les meilleurs auspices. Avec la bénédiction des dieux. Si les vents sont favorables. En attendant, le temps lui, il s’écoule, seconde après seconde. Et vous ? Midi 20 J’ai déjà parlé de nombreuses fois de l’importance d’agir. Que faire dans ces cas-là ? Mais, il y a un cas où de nombreuses personnes finissent finalement par changer, en bien ou en pire d’ailleurs. J’ai donc choisi 3 exemples parmi de nombreux autres parce qu‘ils m’ont touché. La dernière leçon Randy Pausch était un professeur de l’université Carnegie-Mellon aux États-Unis, marié et père de 3 jeunes enfants. Randy Pausch n’était âgé que de 46 ans. Cette dernière conférence, qui heureusement fut filmée, vous pouvez la découvrir sur YouTube. Ainsi, avant son décès, cet universitaire qui aurait pu se laisser sombrer dans le désespoir – comment lui en vouloir ? Le génie au bout des doigts Midi 21
Beyond Millennials: How to Reach Generation Z Millennials are so last year. As the generation that inspired countless thinkpieces eases out of the public eye, marketers are honing in on the next wave of consumers: Generation Z. These folks, born in 1995 or later, make up 25.9% of the United States' population, contribute $44 billion to the American economy and differ from their predecessors in a few key ways. While millennials — a.k.a. Generation Y — grew up alongside the World Wide Web, Gen Z is growing up with social media. That said, not all social media is the same to Gen Z. Instead, Gen Z favors Snapchat, Whisper and Secret — ephemeral and visually engaging platforms that cater to the youngsters' eight-second attention span. Gen Z shares the entrepreneurial spirit of millennial innovators: About 72% of current high-schoolers want to own their own businesses, and 76% hope they can turn their hobbies into full-time jobs. Check out everything you need to know about Gen Z below, in an infographic courtesy of Marketo.
Will Today’s Young Activists Become Their Generation’s Lifelong Advocates for Change? This weekend, in Washington D.C. and across the US, hundreds of thousands of students accompanied by those who support them, stepped out of their classrooms and into history. Organizers estimate that as many as 800,000 people attended the March for Our Lives at the Capital, and that rallies took place in 390 of 435 Congressional districts. The size and potency of this youth-led protest against shamefully inadequate gun laws rival the student demonstrations of the Vietnam era. With their remarkable media and organizing savvy, young activists are changing the gun debate and beginning to hold politicians accountable. When we founded The Children’s Partnership in 1993, we were inspired by the spirit and galvanizing movements of the ’60s. Our careers as advocates have been satisfying and personally meaningful because we have seen the needle move in a positive direction on the goals for children we focused upon. And we hope they are just getting started.
Understanding Generation Z in the Workplace So who is Generation Z? What are their behaviors? And what sort of impact will they have on the workplace, business, and the economy? Given its experience growing up in the aftermath of the Great Recession, you might think Gen Z has emerged as a pragmatic, risk-averse, non-entrepreneurial group motivated by job security. While salary is the most important factor in deciding on a job, Generation Z values salary less than every other generation: If given the choice of accepting a better-paying but boring job versus work that was more interesting but didn’t pay as well, Gen Z was fairly evenly split over the choice. To win the hearts of Generation Z, companies and employers will need to highlight their efforts to be good global citizens. Back to top