B2B Lead Generation Services, Telemarketing | Callbox The Ultimate List of Who’s Who in B2B Marketing this 2014 There’s a reason why influencers are called as they are. Not only do they influence people by means of dishing out valuable insights – in this case, marketing trends, techniques and just about anything that only experienced veterans can share – but they also influence fellow marketers by giving them a much-needed. albeit meager, share of the limelight. In the B2B Digital Marketing sphere, the top influencers every marketers should follow on social networking sites are as follows: Jay has consulted with more than 700 companies on digital marketing since 1994 including Caterpillar, Nike, and 30 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine and the Convince & Convert blog is ranked as the worlds #1 content marketing resource by the Content Marketing Institute. Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Jon Miller (@jonmiller) – VP, Marketo
Information Technology’s Role in Modern B2B Marketing | IT SALES INC Interacting with leads and closing them successfully is the trademark of an effective marketing campaign. But what is the role of technology in this scenario? Has it been a huge help? Here are some ways technology help businesses in closing leads more effectively: In lead generation Brought about by years and years of experimenting and studying, new technologies are transforming how businesses manage the sales funnel. …deliver more leads into the sales funnel – Because many leads are easily identified, a lot of them would be passed on to the next levels of the process. In the entire marketing process in general IT enhances efficiency in operations. Thankfully, technology has evolved adequately to make marketing tasks easier for businesses.
IT Business Sales Leads List - Database Even though there are a lot of good business data providers servicing IT companies, most of them require their customers to purchase packaged lists of thousands, even tens of thousands of business contacts just to meet their minimum order quantities. A good fraction of the time, those lists are nothing more than rolls of business information containing a hodgepodge of your target customers and everyone else. But why pay for thousands of random prospects that may not be useful when you can spend that budget on more promising sales leads? Finding IT sales leads, cracking new accounts, and creating new business opportunities have never been easier with ITSalesLeads.Com. We deliver the efficient, industry-focused solution. Our services are focused on the IT industry alone, making us the most efficient IT sales lead generation channel you can find. We generate IT sales leads and deliver corporate decision maker contact lists with the following field records. Lead GenerationAppointment Setting
Blog Marketing Appointment Setting | Just another WordPress site At one point in most of people’s childhoods, a debate or two were sparked as to which superhero is better, Superman or Batman (except maybe the millennials, who grew up not knowing what comic books are and only knew superheroes via 3D movies). No definite answer exists, of course, because both arguments can become valid depending on how you look at it. It turns out, that mini-debate was a prelude to the adult world. It sorts of defines your character in life based on who you choose. Find out: Super-blogger, up, up and away Superman is the total embodiment of a superhero – super strength, x-ray and heat vision, and of course, the ability to fly. Do you blog that way? If you write your pieces of content like Superman does his superhero stuff, you’re probably maintaining a glossy, publicized blog image. The Dark Knight of blogosphere On the other hand, Batman fans are indulged in reflection and understanding of self and their surroundings. A Batman-type blogger is substance-driven.
Modern SEO Marketing: The “Must-Not-Do” list It’s as if B2B marketers were bewitched by the supposed promise and potential of SEO that they tend to believe in it unwaveringly despite the challenges or rapid changes in trends and algorithms. They’ve been doing it for a long time, yet, the same mistakes are repeated endlessly, most of which are not even hard to detect and repair. These issues must be given proper attention, as they would cripple the very foundation of SEO, eventually affecting the lead generation hopes of a business, not to mention its reputation amongst other online marketers. These are 6 erroneous habits every SEO marketer must avoid: Duplicate content – In SEO, when you have two similar content pieces appearing in more than one webpage or URL within a website, you have duplicate content. Not optimizing tags – We see a lot of sites tagging their titles with generic words like “home” or “default” or their brand names. You might also like: A Listing of Interesting Facts about SEO, Google and everything in between
Telemarketing The success of a B2B telemarketing campaign relies on skillful communication. But one’s ability to generate as many B2B leads as possible is also vital. After all, without exhausting all means to come up with a solid and adequate calling list, the potential would not be maximized. Hence, marketers cannot afford to just depend on cold-calling to stumble upon qualified leads. There are other B2B lead generation channels that could be tapped in order to make the most out of market research and list building. Here are some of the ways where you can increase your inventory of good B2B leads: 1. Once you have identified the companies and contacts/titles you are looking to target, send your prospects an email filled with information that may be relevant to their company. 2. 3. Review your website content in order to ensure that your contacted prospects can find the information easily on your website. 4. 5. Source
B2B Telemarketing: Learning the Art of ‘Sales Talk’ Some people are gifted with communication skills, not only in terms of being able to engage people in a smooth conversation, but also in terms of being able to articulate words and phrases that every unique person will most likely understand. However, skills can be taught, too. Even professional B2B telemarketers would benefit from constant training, especially in the midst of today’s evolving business landscape. It pays to know how effective your current conversational techniques are, which ones are not working, and what you can do about them, before your entire lead generation campaign topples down. Remember, it’s not just about what you say; it’s also about how you say it. They don’t need to know everything Educating prospects is a good thing, but pieces of information that aren’t necessarily relevant can only do more harm than good. Break your entire presentation into small pieces and choose only what’s pertinent. Impart knowledge, not statistics Talk about their situation.
Marketing Research & Survey Telemarketing is considered by many as the most effective market research tool for gathering feedback and market information. Unlike other market survey methods, telephone survey allows you to speak directly with your clients and prospects and find out how they feel about your brand. For example, if you are losing sales, you may conduct a phone survey to find out why people might not be buying your products or take a step further by listening to your competitors clients. With such flexibility and efficiency, the effectiveness of telemarketing as a method of gathering market information is beyond question. The issue, however, is: Do you have the time and other resources to do phone interviews? Callbox offers market research survey services to help sales and marketing organizations gather customer feedback and other useful market information through outbound telemarketing. How easy is that? Let us talk.