B2B Lead Generation: DIY or Outsource? Here’s how to Decide Nothing really compares to the fulfillment one may have in making his or her own business flourish by being hands-on with almost every operation necessary to run it. However, in a fast-growing world that involves a fusion of traditional and online marketing, more often than not business are left with no choice but to seek outside help. In B2B lead generation, for instance, there are cases when the DIY or Do It Yourself mantra no longer applies. This means that if one tends to insist on carrying all the weight of every sales and marketing task, he is actually putting the business in jeopardy. Face it – you’ve got to know up to what extend you can take care of a situation and when you need to delegate some of the responsibilities to an outsourced service provider. So where exactly does one draw a line between DIY and outsourcing? First, here are some instances when DIY is still the best strategy:
Lead Generation for Online Marketing Services Providers Online marketers are not just earning dollars with their services. They are digging gold bars, not literally though. With the rise of SEO, web design and web development, it would not come as a surprise why companies gamble on these ventures. And bet they have been sleeping on a bed of roses at the present time. But, this is not without a catch. Although there is an ocean of opportunities for them to get new clients, they have to fight the increasing number of service providers. To make things easy for them, companies can seek professional assistance from the experts in lead generation and appointment setting. Marketing through the phone is naturally high-speed and accurate. Reliable telemarketing firms have polished every area to offer solutions that meet or exceed the expectations of the clients. Callbox has been delivering quality and targeted b2b sales leads for various business industries such as the fast- paced online marketing industry.
Giant Software Company Finds Callbox at the End of Quest for Sustainable Marketing Solution The Client The Client is a well-known software manufacturer with 60 offices in 23 countries and a worldwide customer base of more than 100,000. Since its founding in 1987, it has developed, manufactured, and supported software products used by IT professionals for application management, database management, virtualization, cloud automation, and back-up and recovery solutions. In 2011, The Client was recognized as a leader in Gartner’s Magic Quadrant for Application Performance Monitoring. The Challenge The Client has an impressive line of software products and a proficient in-house team whose expertise is making sales presentations. The Client partnered with Callbox to set up an outbound telemarketing campaign with the following goals: To call potential customers from the Client’s database and invite prospects to sign-up for the Client’s seminars.To set and deliver B2B appointments with qualified sales leads to the Client for follow-up and close. The Callbox Solution The Results
Software Products Lead Generation - Callbox The software buying process has a minimum of six stages. Generating leads for software products requires a profound understanding of the software buying process. When the goal is to generate software leads, sales professionals know to choose Callbox to speed up lead generation. We set appointments with top corporate decision makers including Chief Executive Officers, IT Managers, Chief Financial Officers, and Controllers. We generate software sales leads and set appointments for companies providing mid-level and enterprise level software solutions including: Accounting and Financial SoftwareERP SoftwareBusiness Intelligence SoftwareCRM SoftwareWorkforce Management SoftwareHR and Payroll SoftwareContent and Document Management SoftwareIndustry-specific Applications Dial 888.810.7464 to speak with a Callbox representative.
IT Lead Generation for IT Security Solutions Provider ITSalesLeads.Com (ITSL) offers high quality pre-qualified sales leads for IT security solution providers to ensure continuity in their sales. Our lead generation and appointment setting solutions allow you to enjoy a steady flow of leads from targeted prospects including corporate end-users, website administrators, and security solution resellers. We identify prospective customers from both public and private organizations such as government agencies, corporations, hospitals, military, financial institutions, and private businesses. We carefully qualify each prospect using your preferred qualification criteria. We collect essential contact details including company information and decision maker contact details (name, designation, contact number, etc.) so you have all the tools you need to reach the right contact when you follow up for the sale. Call or email us today to learn more. Lead GenerationAppointment Setting Read More >> Lead Nurturing Read More >> Market Lists forMarketing
Inside Sales Outsourcing | Get the benefits of having a team of highly-qualified inside sales professionals without the pressures of managing an in-house sales staff through inside sales outsourcing. Inside sales is crucial to success in modern marketing landscape. By definition inside sales means remote selling done predominantly by phone. Professional telemarketers and inside sales representatives allow outside salespeople to make best use of their time and do what they do best – meeting with sales qualified leads and closing sales transactions. Effective inside sales marketing strategy benefits sales and marketing organizations by: Shortening sales cyclesReducing costsIncreasing sales pipeline trafficImproving lead-to-sale conversion ratioEnhancing in-house staff productivity Inside sales outsourcing provides sales managers with all the benefits of having qualified inside sales professionals without the hassles involved in in-house staff management.
The Business Leads: Don’t believe these 6 Superstitions about B2B Lead Generation What’s even worse is that despite of the challenge to utilize every strategy conceivable, marketers seem to be bound by certain beliefs that, although technically illogical, constrain them from using the full potential of their marketing campaigns. A post from DuctTapeMarketing.com highlights these ‘superstitions’ and why you shouldn't fall for such tall tales. Here’s an excerpt from that post: 1. Did you send an email blast today? Let’s be realistic. 2. It’s perfectly acceptable—even preferable, if you’ve covered everything on your topic—to publish a Top 6 list, a 9 Steps article, an 8 Benefits blog, or a 7 Signs guide. 3. Visual content is huge. Want to know what’s legitimately frightening? There are a million ways to incorporate visual content—including original photos, video, and infographics. 4. …like saying “Bloody Mary” in front of a mirror three times. Used strategically, outbound links offer SEO benefits. 5. 6.
IT Products and Services Lead Generation Appointment Setting When it comes to building relationships with major players in Singapore’s flourishing IT industry, it’s important to stay abreast of current CRM tactics. At Callbox, we take marketing a step further using top-of-the-line business applications and the required expertise to boot. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We target prominent decision makers from top IT solutions providers including:
Quantifying Lead Generation Success for World-Class Data Solutions Provider The Client The Client is a global leader in data backup, data recovery, and archiving solutions. Based in Singapore, it provides expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide. The Challenge The Client hired a lead generation provider but needed additional support for other marketing initiatives. Cold call to invite participants to its open house events in AustraliaProfile its database and generate market feedback to improve its sales lead generation campaign After searching and comparing several service providers found on the internet, the Client was impressed by Callbox’s track record in B2B lead generation and immediately penned a deal. The Callbox Solution Callbox set up an outbound telemarketing team to initiate a call-to-invite campaign to be followed by a lead generation/client profiling campaign. The campaign kicked off in October 2011 after email invitations were sent. The Results
Lead Qualification What is a Lead? In its most fundamental form, lead is defined as an individual or entity who has not yet given you permission to contact or engage with them particularly for marketing purposes. The following are common sources of business leads: Telemarketing / Email listsPhonebooksNewsletter subscriptionsOnline surveysWeb inquiries, downloads, etc.Event registrations (seminars, webinars, conferences, tradeshows, etc.)Leads must be qualified before they can be delivered to salespeople for closing. What is Lead Qualification? Lead qualification is the process of evaluating or “qualifying” business leads based on certain requirements set by the company. Lead Qualification by Callbox Callbox’s provides qualified sales leads so you won’t have to spend your time running after poor contacts. Call Us to learn more about our lead qualification process.
B2B Appointment Setting, Telemarketing, Face-to-Face Appointments | Callbox Can Singapore’s SEO Providers Innovate Better With Lead Generation? One reason why SEO providers in Singapore are somewhat slow in their innovation process (the standard measure of how good an SEO provider is in adapting) is probably due to the lack of sufficient clients that will fuel the demand for one. What is funny here is that business prospects often will not sign up if they do not see the firm as innovative. These disconnect is the reason for an increase need for lead generation providers specialized for SEO providers. Lead generation and appointment setting work is not new in the Singapore marketplace, what with the variety of mediums of communications used (like email, social media, and telemarketing) but what makes the situation unique will be the firms that need one. Besides, SEO providers are the best in SEO marketing, and it is best that they stay that way. This content originally appeared at Callbox Singapore Blogs
What Content Curation can do for SEO and Lead Generation - Sales and Marketing Solutions There was a time when content curation was being frowned upon by the online marketing community. Back then, the concept of curating topics from existing articles was still deemed ‘unethical’ because it deprives authors from gaining traffic and even goes as far as infringing copyrighted material. But content curation has come a long way, and is now a legitimate form of SEO strategy under the lead generation umbrella. Not only is it legal, it is also beneficial. Curation is no longer the ‘copy-paste’ method of re-distributing content. To be qualified as acceptable, the curator can only do so much as to quote an excerpt from the original article, with corresponding links attributed to the source, so as to ‘give back’ traffic that is rightfully theirs. As a result, what used to be penalized by Google is now a being valued as a competent source of content, which is an important factor in determining search engine results page rankings. The benefits of Content Curation 1. 2. 3.
Improve Your Appointment Setting Call Handling | In any appointment setting campaign, calling B2B leads prospects on the phone is a normal activity. After all, identifying business leads and nurturing them for future conversion is not something you can do simply online. Either you talk directly to your prospects or, if not possible, use direct communication tools for it, like telemarketing, as an example. But since we are talking about calling prospects, we need to be good in handling it. So, how will you go about it, then? First, you should plan your campaign carefully. Second, build rapport. Third, inform them of your call. Fourth, ask good questions. Lastly, do not waste their time. ese are just some tips that you can follow in order to be more effective in handling calls for sales leads.