Top 3 Obstacles to Effective Multi-channel Marketing in the IT Industry That integrated marketing is currently the best approach to IT lead generation is beyond question. However, there are certain factors that could keep you from effectively implementing an integrated or multi-channel marketing approach into your IT lead generation platform. According to the 2013 Quarterly Digital Intelligence Briefing conducted by Econsultancy and Adobe last November 2013, the top 3 main obstacles to effective integrated marketing are: Organizational StructureCompany CultureDisparate Data Resources The results are not surprising. Another factor which makes it difficult to effectively implement a multi-channel B2B lead generation campaign is company culture. Lastly, differing results, opinions, and feedback about the effectiveness of combining various tools gives marketers another reason to doubt their decision to shift to multi-channel marketing.
IT Lead Generation and Appointment Setting ITSalesLeads.Com (ITSL) provides a broad range of integrated IT lead generation and appointment setting services to drive revenue growth and sales opportunities for telemarketing-based IT companies. Our extensive experience in the IT industry enables us to effectively identify and segment the most productive markets for vendors of IT products and services. Our strength is in numbers and the quality of our leads. Our profound understanding of IT-specific demographic market characteristics allows us to ensure solid market coverage targeting only the right organizations and contacts. Unlike generic telemarketing lead generation companies, we make sure that each lead we deliver is relevant to your IT sales and marketing campaign so you won't get sidetracked by poorly-targeted leads that are outside your industry. We connect and set appointments with the most influential CIOs, CTOs, IT Directors, and other top executives of companies across the globe. Call or email us today to learn more.
Marketing Appointment Setting | Just another WordPress site Callbox Telemarketing Boosts Online Advertising The Client The Client is an evolving web advertising firm that provides creative, technical and search marketing services, comparable to that of world-renowned agencies, at an affordable price. Situated in Chicago, Illinois, the Client offers their customers a variety of interactive advertising avenues such as web design, Flash animation, off-the-shelf custom content management systems, and Search Engine Optimization. The Challenge The Client wanted to increase business leads through telemarketing their service offering as traffic to their website does not provide them a steady business flow. The Callbox Solution For this particular campaign, the Client sought Callbox’s help in researching companies and firms that are in need of and will benefit from their SEO service. Once determined to be a qualified sales lead, the prospect’s details were listed in Client’s personal PipelineCRM account. The Results The Callbox team successfully increased the Client’s customer share.
6 Surefire Ways to Increase your Online Lead Generation Numbers Marketers can either follow their gut instincts or go by established practices in carrying out their B2B lead generation campaigns. Whichever works, the bottom line is to make the most out of online marketing efforts. Marketers can either follow their gut instincts or go by established practices in carrying out their B2B lead generation campaigns. Whichever works, the bottom line is to make the most out of online marketing efforts. However, there are certain aspects of online marketing that fall into the realm of common sense – things that need not require sufficient wisdom just to take into consideration. According to Derek Gehl, CEO of Internet Marketing Center, testing is the only way to discover what works–and what doesn’t–on your website, and it’s the best way to start increasing your sales exponentially. Here are some tricks of the trade from a blog post by Gehl: Offer just one product or service on your home page. Feature different benefits in your headline.
What Content Curation can do for SEO and Lead Generation - Sales and Marketing Solutions There was a time when content curation was being frowned upon by the online marketing community. Back then, the concept of curating topics from existing articles was still deemed ‘unethical’ because it deprives authors from gaining traffic and even goes as far as infringing copyrighted material. But content curation has come a long way, and is now a legitimate form of SEO strategy under the lead generation umbrella. Not only is it legal, it is also beneficial. Curation is no longer the ‘copy-paste’ method of re-distributing content. To be qualified as acceptable, the curator can only do so much as to quote an excerpt from the original article, with corresponding links attributed to the source, so as to ‘give back’ traffic that is rightfully theirs. As a result, what used to be penalized by Google is now a being valued as a competent source of content, which is an important factor in determining search engine results page rankings. The benefits of Content Curation 1. 2. 3.
Blog Marketing Appointment Setting | Just another WordPress site At one point in most of people’s childhoods, a debate or two were sparked as to which superhero is better, Superman or Batman (except maybe the millennials, who grew up not knowing what comic books are and only knew superheroes via 3D movies). No definite answer exists, of course, because both arguments can become valid depending on how you look at it. It turns out, that mini-debate was a prelude to the adult world. It sorts of defines your character in life based on who you choose. And yes, even in the world of B2B content marketing and lead generation, it fits: Are you a Superman or a Batman type of blogger? Find out: Super-blogger, up, up and away Superman is the total embodiment of a superhero – super strength, x-ray and heat vision, and of course, the ability to fly. Do you blog that way? If you write your pieces of content like Superman does his superhero stuff, you’re probably maintaining a glossy, publicized blog image. The Dark Knight of blogosphere So which blogger are you?
The stuff your Dad taught you – and how they became pure Marketing wisdom Our fathers are most often the subtle versions of our mothers, yet with the same noble intentions. They tend to be more lax with their rules, and they’re the ones who always remind us to keep our cool in times of struggle. They don’t speak a lot – but when they do, their words stick to our hearts like glue, so that wherever we go and whatever we go through, we’d always remember ‘that thing’ Dad taught us. But apparently, there are more to these words than just ‘fatherly’ advice. Even when talking about the ins and outs of marketing, Dad’s words may just be an excellent source of business acumen: Don’t take yourself too seriously – Again, this is always the ultimate pillar of ‘Dad’s teachings’. Be open to change – Fathers are more accepting of going out of one’s comfort zones. Always take your best shot – Fathers may not be the best cheerleaders but their message is always for us to give our best in whatever we undertake. Some businesses strike gold, while others stink. Happy Father’s Day!
Here are 15 LinkedIn Marketing Tips to get you by LinkedIn has been a blessing for online marketers since its conception. Dubbed as the ‘Facebook for business people’, it has indeed provided marketers and entrepreneurs alike to foster relationships with key people in their niche, as well as to reach out to potential buyers in a legitimate, professional setting. But just like Facebook, LinkedIn marketing is not a walk in the park – if not more difficult. Here are some pieces of advice on how to effectively position yourself in the world of LinkedIn, courtesy of a post coming from SocialMediaB2B.com: Personal Profiles 1. 2. 3. 4. Company Pages 5. 6. 7. Networking 8. 9. Groups 10. 11. 12. Lead Generation 13. 14.
Why are Marketing Infographics cool? Of course by ‘cool’ we mean ‘intellectually enlightening’ and ‘visually fascinating’ at the same time. A few years ago, people would rely on infographics to gain insight on the most important information out there, not only in the realm of business but also in everyday life. Now, not only do people crave for information from infographics, they also seem to have become more enthusiastic about creating them. Naturally, for lead generation marketers, it’s a matter of building thought leadership status and generating traffic. But what exactly makes infographics so effective? Majority of people are visual learners It’s also the reason why Facebook posts with images are more likely to generate likes and responses. Infographics highlight the bottom line You don’t see a lot of text on infographics. People just love sharing infographics We rarely see lousy infographics. Your brand has infographics = your brand must be wise Face it: you also learn a lot by creating infographics
Quantifying Lead Generation Success for World-Class Data Solutions Provider The Client The Client is a global leader in data backup, data recovery, and archiving solutions. Based in Singapore, it provides expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide. The Challenge The Client hired a lead generation provider but needed additional support for other marketing initiatives. Cold call to invite participants to its open house events in AustraliaProfile its database and generate market feedback to improve its sales lead generation campaign After searching and comparing several service providers found on the internet, the Client was impressed by Callbox’s track record in B2B lead generation and immediately penned a deal. The Callbox Solution Callbox set up an outbound telemarketing team to initiate a call-to-invite campaign to be followed by a lead generation/client profiling campaign. The campaign kicked off in October 2011 after email invitations were sent. The Results