A B2B Telemarketing Mini-Module on Effective Coaching Popular Today in Business: All Popular Articles Good conversationalists and negotiators are born, not made. But being verbally prolific doesn’t guarantee success in telemarketing. For one, B2B lead generation is a multi-faceted endeavor. Now there could be many telemarketers who are by default good speakers, so the only improvement left to focus on is the development and support part. Examine their strong and weak points. Related Resources from B2C» Free Webcast: Using Data and Design to Create a Knockout Email Nurture Program Let them set their own goals. Always offer feedback, and make it constructive. Allow them to share input.Forcing agents into a system they’re not comfortable with can be counterproductive for the whole team. Strive for consistency. Always practice. This content originally appeared at Callbox Blog.
IT Firm Uses Callbox to Divide and Conquer Market The Client The Client is a renowned IT consulting firm based in the US. It provides IT solutionsused by well-known commercial organizations and government institutions to improve operational efficiency and reduce telecom costs. The Challenge The Client hired a North American telemarketing firm to promoteits products.While the telemarketing companywas able to deliver good numbers,the Client recognized that much of its time was spent meeting and dealing with people who were not ready to engage or ultimately unqualified. To make best use of its in-house resources, the Client sawthe need to refine its appointment setting process by segmenting its market and creating definitive profiles of its potential customers. To identify more narrowly defined potentialcustomers and how to best reach them.To allocate more accurately its sales resourcesto meeting sales-qualified prospects. The Callbox Solution The Results
6 Reasons Why Social Media is a Powerful Marketing Channel There are few good reasons why we should reconsider social media in our marketing campaign. It’s not just because everybody’s doing it rather there’s so much more to discover and to gain when taking your business to the social world. Let’s just take note of this, it’s the only online ad that is free and that you can take advantage of. Besides, there are more pros than cons in social media. With the proper guidance of your company’s social media manager and having social media awareness program to tackle to employees the proper usage of social media, what else could go wrong. Social media is such a powerful marketing channel that is worth investing your time.
Callbox is No. 1 at 2012 Sales Lead Generation Service Comparisons at TopTen REVIEWS™ Take a closer look at the review here. Callbox Sales and Marketing Solutions took the top spot in the 2012 Sales Lead Generation Service Comparisons conducted by TopTen REVIEWS (TTR). Callbox ranked 1st, with an overall lead generation quality score of 9.98 out of 10. The companies were reviewed and ranked using a 10-point scoring system based on four categories/service features: Lead Generation, Tracking, Reporting, and Help & Support. Other notable features mentioned in the review included Callbox’s excellent lead tracking system, real-time reporting, and its balanced marketing approach using the right combination of telemarketing and online tools. TopTen REVIEWS (TTR) is one of the most popular and trusted aggregate review sites by size and traffic, with the largest online database of media reviews.
Sales Talk 101: Inserting the Value in B2B Telemarketing 1. Learn about your prospect’s challenges. Every qualified prospect has challenges you can solve, but you need to understand exactly what those challenges are. Once you’ve learned what your prospect’s challenges are, you need to understand how important a solution is to your prospect. Remember all businesses have a lot of challenges, so they must prioritize them. If the challenges your outcome would solve aren’t at the top of your prospect’s list of priorities, then it’s time to move on. 2. When you get prospects to articulate the revenues or profits they are losing due to their current business strategy, the massive value for you are selling becomes clear. 3.
Event Telemarketing Services With Callbox’s Event Telemarketing, our marketing representatives employ an efficient outbound telemarketing strategy to make sure that your prospects get invited to your event, and can follow up on those prospects after the events as well. Call-To-Invite Most companies make use of emails as a convenient way of sending event invitations, but with the existence of email filters which treat these invites as spam, efficiency is compromised. Phone invitations, on the other hand, are better because of its more personal approach and it gives the customer a chance to ask questions and address concerns right away. Callbox can assist you when you want to invite your clients and prospects to your company events, conferences, forums, and meetings through telemarketing. Announcing company newsRecommending new products and servicesProviding appointment remindersProviding reminders to special occasions or activitiesMaking quick thank you callsFollowing up future events
B2B Lead Management Process: Why you need one Everyone who’s in the business of B2B lead generation knows how important it is to capture and nurture leads. The task does not conclude once the prospect agrees to disclose information, sign up for something or agrees to an appointment. Leads still need a working, effective management process. Do you have a standard process to manage your leads? What do you do with leads that aren’t quite ready to buy or commit? If you answered ‘no’ to any of the questions above, you’ve got a problem with a lead management process. Gather valuable dataValidate and rank leads according to probability of successEstablish processes to nurture pre-sale leadsIdentify sales- ready leads One may find it surprising that most marketing teams have no lead management program in place. Also, without a lead management system what would take care of the prospects, they will probably end up buying from your competition. The objective of a lead management process is threefold.
Lead Generation for Online Marketing Services Providers Online marketers are not just earning dollars with their services. They are digging gold bars, not literally though. With the rise of SEO, web design and web development, it would not come as a surprise why companies gamble on these ventures. And bet they have been sleeping on a bed of roses at the present time. But, this is not without a catch. Although there is an ocean of opportunities for them to get new clients, they have to fight the increasing number of service providers. To make things easy for them, companies can seek professional assistance from the experts in lead generation and appointment setting. Marketing through the phone is naturally high-speed and accurate. Reliable telemarketing firms have polished every area to offer solutions that meet or exceed the expectations of the clients. Callbox has been delivering quality and targeted b2b sales leads for various business industries such as the fast- paced online marketing industry.
The SEO Battle: Don’t let your competitors kick your butt Tired of the fact that all your online competitors are getting all the sweets while you scratch your head in bewilderment? It’s time to improve your SEO efforts. While search engine optimization certainly takes into account an immense “chance” factor, marketers still need to fulfill their side of the equation to create a perfect setup and get all that desired traffic and click-through rates. AJ Kumar, co-founder of Single Grain, a digital marketing agency based in San Francisco, offers these tips whenever you feel like you’re getting behind on the SEO competition: 1. Focus on content creation. 2. 3. 4. 5. This content originally appeared at The Business Leads Blog.