The 2014 Personal Branding Trends and How Translators Can Leverage Th… Personal branding Personal branding is the practice of people marketing themselves and their careers as brands.[1] While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.[1] The term is thought to have been first used and discussed in a 1997 article by Tom Peters.[2] Personal Branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization.[3] Personal branding often involves the application of one's name to various products. For example, the celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. History[edit] Personal branding, self-positioning and all individual branding by whatever name, was first introduced in 1937 in the book Think and Grow Rich[citation needed] by Napoleon Hill. Social Media[edit] Criticisms[edit] See also[edit]
Mobile Marketing: Are You Ready for the Revolution? Do you have a mobile strategy for your business? Are you interested in discovering what the future of mobile marketing has in store? To learn how to market your business with mobile, I interview Tom Webster. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Tom Webster, the Vice President of Strategy and Marketing at Edison Research. Listen to Tom Webster share tips for mobile marketing. Tom explores how mobile marketing impacts your business. You’ll discover why successfully mobile marketing goes beyond technology, how consumer behavior is already being shaped by mobile, and how to respond to the mobile commerce revolution. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed Mobile Marketing inShare172
5 Ways To Refresh Your Personal Brand In 2015 1515Are you ready to make 2015 the best year for your career? If so, it might be time to refresh your personal brand. Refreshing your personal brand will make you feel more confident about your career, discover new opportunities, and get noticed by employers. By refreshing your resume or updating your online portfolio, you can make small changes to your personal brand that will make a big impact on your career. Here are five ways to refresh your personal brand in 2015: 1. Relationships play an essential role in your personal brand because they can help you discover new ideas and identify your strengths. 2. Your online presence says a lot about your personal brand. Invest some time (and even money) in refreshing your professional website. 3. Your appearance determines how people perceive you. For example, if you feel like your wardrobe is outdated, consider adding a new blazer or statement piece to your closet. 4. Are you still using the business cards you created in college? 5.
3 Brands Nailing It with LinkedIn Groups LinkedIn’s Groups feature provides users with a great opportunity for generating brand awareness, establishing connections and building authority within a niche. To form a Group that truly succeeds on the social network, however, it is important that Group managers implement best practices, such as using keywords in the Group name and description, promoting the Group on a business’s company page and monitoring the content that is published in the Group. Doing so can help bands reach a more targeted audience and create a more engaging experience. Get inspired before creating a LinkedIn Group for your company, by checking out the examples below of three brands that are nailing it with LinkedIn Groups. Request Website Magazine's Free Weekly Newsletters Skype The Skype for Business Group, which was created in 2007, boasts more than 9,000 members. HubSpot Similar to Skype, HubSpot features its official Groups on its LinkedIn company page. view more
Create A Simple Social Media Strategy In Fifteen Minutes It’s a New Year and a new you! Or, at least, that’s what most of us are in the habit of saying. We create resolutions and set goals and are determined to follow through. However, somewhere around February 1, the new shine of the year wears off and, for most people, the commitment to achieving those goals. If one of your goals is to use social media in 2015 to get a new job, grow your following, or attract business, using off-the-cuff tactics will not sustain you throughout the year. You’ll start off strong, and then lose steam. A social media strategy plan needn’t be a novel. Identify your goals. How to Write an Introduction [Quick Tip] Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience all writers -- amateur or professional, aspiring or experienced -- know and dread. And nowhere does it plague writers more than when they're writing their intros. I mean, you already have a blog post you want to write. Well, intros don't have to be long (in fact, I prefer them to be quite quick), nor do they have to be hard. So let's break down exactly how to write an introduction that's short, effective, and relatively painless. As a lover of all things meta, I will, of course, use this post's introduction as an example of how to write an intro. Component 1: Grab the Reader's Attention There are a lot of ways to do this. Writer's block stinks. Component 2: Present the Reason for the Post's Existence Your post needs to have a purpose. Remember, just because you know the purpose of your post, doesn't mean the reader does. Component 3: Explain How the Post Will Help Address the Problem In other words: Keep reading!
Are You a Lame Career Seeker? I spoke recently to a group of approximately 40 job seekers who were alumni of a well respected and nationally ranked major university. They interacted well, asked questions, and seemed genuinely interested in the topic. I volunteered my time free of charge and made several offers of help to this audience. That’s the good news. Now for the bad news: The majority of the audience was composed of lame job seekers. I can’t say that I was surprised, having volunteered at similar venues for several years and seen many similar groups. Before I go any further and before you become indignant and stop reading, let me explain what I mean by the adjective “lame”. “impaired or disabled through defect or injury” Lack of Initiative Can Hurt Your Search These job seekers, as well as many of those I have met and conversed with by phone, fit this definition perfectly. Let me explain a little further. Take a Hard Look in the Mirror You deserve the best career life has to offer.
Who Is EvanTUBEHD 2 Ways to Get to Know Who You Know Ready to take your networking to the next level of success? There are two practices that are the cornerstone to success in getting to know who you know: Use social media to earn a face to face meetingThank them and follow-up Use social media to deepen the connection Use online and offline networking in tandem to develop and grow your connections. Through social, online interactions you are provided the opportunity to share your common frames of reference and to also sample each others character and competence. Any of us can sound wonderful in short bursts and interactions. Who in your social network lists would you like to meet face to face? Use social to get to know their interests, what they value, who they are and who they influence or connect with, too. Ask yourself: Is this someone that you would like to know better? Online networking provides you (and your connection) the opportunity to gain confidence in each other. Thank them and follow up For this week: Post when you’ve done that below.
The ExactTarget Blog 75 Digital Marketing Stats from Salesforce Marketing Cloud Research Over the past year, Salesforce Marketing Cloud has conducted a number of original research studies, benchmark reports, and marketing leadership surveys. All of this new research has given us quite a library of data and mind-blowing statistics on how both brands and consumers use technology to interact with each other. I've compiled many of these statistics into a single list of 75 digital marketing stats from 2014 research. For more stats and further reading, be sure to download the full reports: Tweet your favorite statistic and leave a comment if you found a stat surprising or relevant to your business. 75 Digital Marketing Stats for 2015 from @MarketingCloud Research {Tweet This} Digital Marketing 2014 Stats 1. “98% of marketers plan to increase or maintain their spend in 2014.” - 2014 State of Marketing 2. “65% of marketers say driving subscriber engagement is their primary lifecycle challenge.” - 2014 State of Marketing 6. 9. Email Marketing Stats 14. 16. Mobile Marketing Stats 19. 34.
Job Search: How to Reach Anyone You Want “The quality of your life is the quality of your communication.” Tony Robbins What would you consider the most important factor for success when seeking a new job? A great resume? Relevant qualifications that match the job description? An MBA or other educational achievements? Actually, the most important factor for job search success and your overall career advancement is the quality of your communication. But, we all know that the current hiring system is designed to insulate job seekers from the true decision makers. In contrast to online applications and other ineffective activities, you know that your best bet is to cut out the “middle men” (recruiters, resume screeners, etc.) and connect directly with decision makers who have the authority to hire you. – Take the time to research your companies of interest and identify the specific person or people who would most likely be your boss. – Take a mental inventory to determine who you know in the companies of interest, if anyone.
Mobile apps for Hotels | Mobile Hotel Solutions | m-hospitality m-hospitality offers your guests a robust array of hotel information and interactive services, covering the 5 stages of travel, from dreaming to sharing. m-hospitality is ideal for guests on the run, providing native mobile applications for iPhone and Android. Unique Design We design user-friendly and creative mobile interface designs for your mobile app. New concepts, look and feel with great flexibility and simplicity.By using eye-catching and appealing graphic assets the mobile app stands as a pre-sales point for your hotel. Guest Services Enables hotel guests to interact and communicate directly with the reception and make requests concerning wake-up calls, in-room dining, reservations, turn-down services, amenities, rent a car, early check-in and check out. Info+Concierge Interactive map that serves as a city guide, showing guests the location and information on all the nearest restaurants, bars, shops, transport links, cultural and sporting venues, and must-see attractions. Integration