Marketing Activities you should Outsource to Professionals
Some things are better left to experts, especially when the fate of a business is on the line. This is certainly true in the world of marketing. No one is really an expert of everything; each person can only specialize in a handful of fields. When we desperately try to be a “Jack of all trades”, we end up not reaching the maximum potential of our efforts. That’s why we need to understand that there are marketing channels that need external help for them to be truly effective. 1. Effective copy goes far beyond attractive wording. Your copy isn’t something to assign to the team member with an English degree. 2. The quality of the media you produce is directly correlated to the status of your company in the eyes of viewers.Average infographics and videos don’t automatically propel a business into prominence. It’s better to hire out quality pieces, even simple ones, than to create your own lacking pieces of media. 3. Long-form content has the capacity to serve as a flagship of your company.
B2B Lead Engagement: How to get more Website Response
Most of the time, when B2B leads are in the market for purchasing products or acquiring services for their company, they would search for it on Google and end up visiting several websites in the process. If those prospects end up on your website, how confident are you that you have enough content, visual presentation, strategic lead capturing elements and site speed to keep them from moving on to the next? Your website’s overall impact should encourage lead engagement so visitors won’t end up in the trash bin. But how exactly does one make a business website more engaging? According to Howard Yeh, co-founder of ContactUs.com, a software-as-a-service platform providing advanced contact forms, live chat, lead capture and lead management solutions for businesses, you need to “get a potential customer excited about starting a sales dialogue with you”, and then “translate that excitement into action”. Here are some of his tips on how to optimize your website for lead engagement: 1. 2. 3. 4. 5.
Tying BPO and Social Media Together In Singaporean Market
For the longest time that social media has been emerging as the trendiest mean of communication, it has indeed proved its worth and effectiveness. From the variety of endless opportunities it offers and activities for both people looking for entertainment and business, social media has certainly evolved into a strategic mean of disseminating necessary information to the people around the world. It has also become a portal for creating business opportunities, brand visibility and networking, etc. We all know that Singapore has a high Internet penetration rate with social networking as the most popular online activity. It is no longer a secret as well on how far this country has reached in terms of global competency in the business world. The fact that social media is relatively inexpensive makes it the best place for Singapore’s BPO service providers to implement lead generation campaigns that are beneficial to both clients and consumers. Why?
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Great Business Tip From Gene Simmons Of Kiss
Forbes’ interview with rock legend Gene Simmons yields some great business tips especially for amateur business owners. In particular, Gene’s views about “the idea that one has to spend a lot of time on something is archaic” is a great topic for business owners who still have fears entrusting their business operations to other people. One great example is with business technology. You don’t have to be a technology expert to effectively run a business in Singapore. It’s not all about the most complete cloud computing service and the best CRM software that will help you bring in the most number of qualified Singapore sales leads. Whether you have advanced knowledge about software or are simply able to send an email and text, you can still effectively generate sales leads for your company. You have to learn to trust the people that you hire.
Can You Share Your Brand’s Content in 6 or 15 Seconds?
Marketers have more than enough ways to convey their message to their audience; they can choose from print, blogging, online streaming, TV ads, or social media presence. Whatever suits their taste, they can easily customize they approach using any of those platforms. But if you only had 15 seconds to market your brand to the world, how would you do it? Short videos are becoming wildly popular in cyberspace these days, mostly driven by apps available for iOS and Android mobile devices, and then shared afterwards in social networking sites. Twitter’s Vine introduced the 6-second video posting concept to the mainstream, and was then followed by Instagram’s 15-second version. Then there’s MixBit, launched just two months ago, which also provides editing of multiple clips into longer one- and two-minute videos. So what is up with these short videos? There are numerous reasons why it has become an overnight sensation. Related: The Generation Y: Who They Are and What Tickles Their Marketing Bones
Singapore’s Derek Low On Freedom And Creativity
Most of you must have already seen it on YouTube. The Berkeley college dorm which was completely automated by its owner, then college freshman Singaporean Derek Low. Aside from his amazing dorm room, he also constructed an improvised Spark gap tesla coil (“the thrill of making your very own Lightning!”) What does this have to do with sales and marketing? Your marketing people need space to be creative so that they can come up with effective business lead generation campaigns. Just like Mr.
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