ROI of Social Media Marketing: Knowing What to Measure
We see a lot of businesses that spend a considerable amount of time and resources on social media despite being unable to create a rule of ROI measurement. Are they taking a leap of faith? Being on Facebook, Twitter, LinkedIn and other social networks is an irresistible marketing opportunity, simply because, well, a lot of people spend time on those sites. But the very fact that marketing activities are scattered among several sites – each demanding its own unique style of promotion – can make ROI more difficult to determine, if at all possible. That possibility is within reach, at least according to Angela Hausman, PhD is the founder of Hausman & Associates, a full-service digital agency operating at the intersection of marketing and social media. She proposes several points on how marketers can gauge their marketing success on social media in this excerpt from a post at OnlineMarketingInstitute.com: The Four-Factor Model The model looks like this: Amplification Sentiment Analysis Close Rate
What’s your B2B Client Retention Strategy?
A good client retention strategy will keep your business alive. Many big enterprises have plummeted to failure because they failed to take care of their clients, both the loyal and most especially the unsatisfied ones. For a business to maintain its flow of operations and income, there has to a solid foundation of clients that would stick with you on a long-term basis. Of course, that could only be achieved if your clients are continuously happy with your products and services. But how would you know exactly what they feel? Actually, it’s always their prerogative to stay or leave. A good client retention strategy will keep your business alive. Consider these points in coming up with a client retention strategy: Source Determine Audience Segments. Start with broad categories such as customer, prospect, influencer, and channel/reseller. Segment and Clean Your Database Build a clean database made up of e-mail addresses with information about each subscriber that identifies his or her segment.
9 Ways to make your Business Website more Lead - Friendly
Creating a website is like designing a book cover; you need to capture attention by imagery and thought-provoking titles, but it should not stop there – it should also be attractive enough to make them buy the book and read its contents. It’s a balance between aesthetic and substance satisfaction. These are the essential elements in making your site an effective lead generation tool: Your website reflects your business and you as well so to attract prospects just like how HP novels dominated the bookshelves all over the world, we have to make sure that it’s story and elements will make your website stand out from the others.
Want to Expand your Email Database for Lead Gen... - Sales and Marketing Strategies - Quora
A good piece of content or email copy is useless without a list of recipients to throw them at. Your email database is a crucial aspect of your B2B lead generation campaign. The thing is, it does not only need to be a big list; it also has to be a relevant list. There’s no point gathering hundreds or thousands of email addresses if only a handful of them would even consider taking a bite of your marketing offer. 1. Your customers and prospects spend a ton of time on your website. 2. Another simple, yet effective, way to build your list is to add a pop-up or lightbox for email sign-ups upon entrance to the website. 3. For small businesses, this is a very important tactic. 4. There should be an easy link on all your social profiles encouraging followers, fans, like-ers, and connections to keep in touch via your marketing emails. 5. 6. Any friend of a subscriber is a friend of mine – or yours, in this case.
3 Common B2B Appointment Setting Objections (and how to conquer them)
An average telemarketer would tell you how challenging it is to set appointments with B2B leads, especially when dealing with a difficult industry such as IT products, services and software. It’s almost impossible to come across a prospect that doesn’t have any objection, either real or made-up. Appointment setting companies encounter these objections everyday, as they carry out lead generation campaigns for their clients. How exactly are they able to overcome these hurdles in a consistent basis? First, let’s identify these common objections: #1: “We’re not interested.” #2: “We’re busy / Now’s not a good time / Just send us an email.” #3: “We’re already working with someone.” Sounds familiar? #1: “We’re not interested.” Most often than not, prospects say this because they don’t have a clear picture of what you’re supposed to offer to them. #2: “We’re busy / Now’s not a good time / Just send us an email.” This objection is a little tricky. #3: “We’re already working with someone.”
Happy Mother’s Day! Still remember what Mom taught you about Marketing?
When we were kids, we would always submit ourselves to endless tirades of life lessons from our mothers, especially when we’ve done a boo-boo. Unlike our fathers who are generally reserved, mothers like to repeat the same things over and over, and sometimes we would get tired of listening. Of course when we’ve gotten older we gradually understand where they’re coming from. Their little nuggets of gold are the ones we shouldn’t forget no matter what kind of undertaking we pursue in our lives. For us marketers, we need to keep the lessons from our mothers alive in our hearts so we would always maintain a certain level of tenderness and character in our business image. Any of these common lines familiar to you? “Do what you love to do, and give it your best.” They always tell us to look into ourselves and discover the innermost desires of our hearts. In business, nothing is more profound than finding excellence in doing what you do best. “Be nice.” Respect the elderly. “Don’t mind the bullies.”
About | Marketing Appointment Setting
Marketingappointmentsetting.com is a trusted provider of outsourced appointment setting services with over 9 years’ experience under its belt. With expertise spanning local and global markets, our services are being used by a broad customer base ranging from small startups to large multinational companies. What We Do Our core mission is to provide sales organizations with fast, reliable, and convenient way of generating new business to enable long-term sustainable growth. How We Do It We make appointment setting simple. Why choose us? 9 years’ experience in B2B appointment settingHigh-end technology and state-of-the-art infrastructureStrategic production and delivery locations around the worldHighly skilled workforce24/7 operationMulti-channel marketing approachCustomized appointment setting packages as per clients’ requirements
B2B Lead Generation Services, Telemarketing | Callbox
