15 Marketing & Social Media Trends To Watch In 2011 dix-mots-qui-seront-sur-toutes-les-levres-en-2011 - communications - strategie-d-entreprise Cette année verra le retour de la moustache, des soupes et de la viande. Mais dans le domaine des médias et de la publicité, les mots les plus à la mode seront mobilité, médias sociaux et marketing hyperlocal. Dix experts du secteur décryptent pour nous les buzz words de 2011. 1. S'il y a un mot à retenir cette année, c'est bien mobilité. Des chiffres ? " Réveillez-vous, tout est mobile ", dit Mitch Joel, président de Twist Image, dans sa dernière baladodiffusion, une conversation avec l'expert du marketing numérique Joseph Jaffe. " La mobilité, c'est plus que texter sur son cellulaire ou afficher des bannières publicitaires sur les iPhone. La mobilité modifie aussi notre façon de travailler, poursuit Martin Lessard, consultant en médias sociaux. " C'est une tendance de fond. 2. Autres incontournables en 2011 et cités par l'ensemble de nos experts : les médias sociaux.
7 Top Online Marketing Trends for 2011 [Data Included] Heidi Cohen | January 10, 2011 | 23 Comments inShare319 Social media's influence expands. Shovel and Twitter in hand during the post-Christmas Snowpocalypse, Newark Mayor Cory Booker showed that 2011 will be about being connected, showing up, and responding to customers' needs. Like Mayor Booker, online marketers will require more than social media marketing. Further, as Mayor Booker demonstrated, an integrated approach is essential for achieving your goals. Seven Top Online Marketing Trends for 2011 Here are the seven top online marketing trends. Social media marketing goes mainstream. As you plan for 2011, use these seven online marketing trends to guide your marketing initiatives. Do you have any other trends that you think will drive online marketing in 2011? Happy marketing, Heidi Cohen
Shape the digital conversation: Global Jobs and Career at Razorfish :: Razorfish I hold a dual role within Publicis Groupe, serving as both active Chief Strategy and Innovation Officer at VivaKi — a global leader in digital advertising solutions — and Chair for leading digital agencies DigitasLBi and Razorfish. At VivaKi, my team and I focus on incubating new ideas, approaches, partnerships and models for the next generation of data-driven marketing, storytelling, brand rethinking and the next two billion customers (China and India). In order to achieve these goals, I am responsible for Emerging Opportunities and Partnerships for VivaKi/Publicis Groupe. Emerging Opportunities includes co-creating the future with startups (VivaKi Ventures), media companies (The Pool) and brands (Finch 15). Partnerships includes working closely with Publicis Corporate and the leadership of Google, Facebook, Microsoft, Apple and many other global technology platforms, as well as a range of ad-tech specialists (BlueKai, Medialets, Adelphic Mobile).
Shaping the Future: 7 Predictions for the Creative Community At the start of every year, it’s fun to think about what’s next. However, for the creative professional community, considering the future is not just a casual exercise. It’s a necessity. The creative industries are rapidly changing, as is the way we manage our own creative careers. Do you rely on the web for inspiration, feedback, or any other part of your creative process? Do you rely on online networks or websites as a source of new customers, clients, or collaborations? If you answered yes, get ready. In recent years, I believe that technology has been a little reckless with creative professionals. Here are some of our predictions (and hopes) for the creative professional community in the near future [and full disclaimer: our inherent bias is that we think about this full-time and are developing Behance with these thoughts in mind!] 1. In the past, resources for finding and managing top talent were extremely limited. 2. The good news is that people are starting to catch on. 3. 4. 5.
Les 20 tendances 2011 par Trend Hunter Mardi 11 janvier 2011 2 11 /01 /Jan /2011 07:50 Le chasseur de tendances Trend Hunter vient de libérer une vidéo passant en revue le 20 tendances qu'il prédit en 2011 : Via : Kinoa Le Blog Billets en relation : Partager l'article ! inShare Par Julien Bonnel - Publié dans : Marketing 2 As inovações que podem mudar a sua vida dentro de cinco anos O “Next 5 in 5” baseia-se em tendências sociais e de mercado expectáveis na mudança da vida das pessoas e aponta para tecnologias emergentes dos laboratórios IBM em todo o mundo capazes de possibilitar estas inovações. Em relação à interacção em três dimensões, a IBM acredita que, tendo em conta o desenvolvimento de interfaces 3D, vai ser possível interagir com hologramas dos amigos em tempo real. “Os cientistas estão a trabalhar para mudar a conversação-vídeo para uma conversação-holográfica ou telepresença 3D”, disse a empresa norte-americana, explicando que esta técnica recolhe feixes de luz dispersos a partir dos objectos e reconstrói uma imagem desse objecto, algo similar ao processo que o olho humano utiliza para visualizar o que o rodeia. Telemóveis terão mais autonomia Fazer com que a bateria de um portátil dure o dia inteiro ou com um um telemóvel se recarregue enquanto está no bolso também pode estar perto de acontecer.
Josh Spear, Trendspotting Seven Technologies That Will Rock 2011 So here we are in a new decade, and the technologies that are now available to us continue to engage (and enthrall) in fascinating ways. The rise and collision of several trends—social, mobile, touch computing, geo, cloud—keep spitting out new products and technologies which keep propelling us forward. Below I highlight seven technologies that are ready to tip into the mainstream 2011. Before I get into my predictions, let’s see how I did last year, when I wrote “Ten Technologies That Will Rock 2010.” What’s in store for 2011? Web Video On Your TV: We’ve already seen many attempts to turn the Internet into a video-delivery pipe to rival cable TV: Google TV, Apple TV, the Boxee Box, Roku, and a slew of “Internet-enabled” TVs. What technologies do you think will make it big this year? Photo credit: Flickr/ Pandiyan
The TrendWatch Most Contagious 2010 Social Commerce, Six Killer Ideas for 2011 | Social Media Journal Social Media has become a proven success for most companies. Social Media has allowed for better insights into current and potential customers and has helped brands connect with a wider base of customers. As the art of reputation and conversation management are becoming more broadly mastered by brands, we are finding that marketers are upping their expectations. Leaders are now turning their focus to Social Commerce. Their goal is to find measurable sales opportunities via Social Media platforms: This blog will focus on 6 areas of Social Commerce (with a focus on Facebook) to tap into in 2011: 1) Promotional Wall Posts to Fanbase: Measurability (High), Likelihood of Success (High), Level of Difficulty (High) Similar to an email campaign, retailers are finding that they can distribute a promotional offer or new product story and get clickthrough to their websites for purchase. - Avoid getting "hidden". - Drive "likes" on your posts. - Invest to build your Fanbase.