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Understanding Bot and Spider Filtering from Google Analytics On July 30th, 2014, Google Analytics announced a new feature to automatically exclude bots and spiders from your data. In the view level of the admin area, you now have the option to check a box labeled “Exclude traffic from known bots and spiders”. Most of the posts I’ve read on the topic are simply mirroring the announcement, and not really talking about why you want to check the box. Maybe a more interesting question would be why would you NOT want to? 20 Google Facts & Stats that Every Marketer Should Know No company dictates the online marketing industry and all of our careers like Google. This post outlines 20 things that every marketer should know about Google. If we missed any important facts, please let us know in the comments. Easy Cohort Analysis for Blogs and Articles It’s now easier than ever to track and compare performance between articles and blogs. Enter Cohort Analysis. Read More… Read More… Read More…

The ROI Revolution Blog 7 Major Paid Search Lessons Retailers Learned in 2013 December 18, 2013 2013 was a pivotal year in paid search for retailers. Some experts estimate over 1,000 changes in AdWords alone! From a complete platform upgrade on AdWords to tons of new features on Bing, ecommerce retailers can easily lose track of all the changes. However, with each of these changes came lessons on how to adjust for improved profits in 2014. Keep Reading » June AdWords Round Up July 1, 2013 "Success always comes when preparation meets opportunity" -Henry Hartman Google has had no shortage of announcements and new features as they prepare to roll out Enhanced Campaigns. Keep Reading » R.I.P - The Loss of 2 AdWords Ad Extensions May 24, 2013 As enhanced campaigns continue to roll out over the next couple of months, Google is quietly making some changes to the availability of certain ad extensions - Product extensions & Social extensions. Keep Reading » Layering on Location Targeting in Enhanced Campaigns May 15, 2013

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