Brain Pickings – An inventory of the meaningful life. If Everyone Knew | Now with five more facts that everyone should know. zen habits 3quarksdaily: The Art of Manliness | Men's Interests and Lifestyle You Are Not So Smart BetterExplained – Math lessons for lasting insight. Flood Death Valley The Book of Life | Developing Emotional Intelligence Letters of Note All three letters can be found below. White's eloquent letter to Xerox, in which he passionately explains the beauty of a free press and the potential dangers of such a sponsorship, is particularly brilliant. E. B. White's argument was so strong that Xerox subsequently pulled the plug on their plans. (Source: Letters of E. E. January 1, 1976To the Editor:I think it might be useful to stop viewing fences for a moment and take a close look at Esquire magazine's new way of doing business. Xerox's Director of Communications to E. January 21, 1976 Mr. E. North Brooklin January 30, 1976Dear Mr.
7 Goal-Setting Tips and Strategies for Social Media Marketers “How cool would it be to have 1 million Facebook fans?” This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it. Would it be cool to have 1 million Facebook fans? Absolutely! Is this the right way to set goals? Coming up with goals for our Facebook page and other social media channels has often been a bit haphazard for me. Keep reading below to see five amazing strategies that I found. 7 Popular Goal-Setting Strategies for Marketers to Try What you get by achieving your goals is not as important as what you become by achieving your goals. – Henry David Thoreau I love this quote from Thoreau because it emphasizes the process over the end result. I often find myself wondering what exactly is the best way to set goals … or if having no goals at all might be a possibility! S – Specific – The more specific you can be with writing down your objective, the easier it will be to clearly see what it is you need to accomplish. Goal:
61 Social Media Metrics, Defined Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a Powerpoint presentation in order to say. But when you get down to it, it’s really quite simple. KPI is just a way of saying “This is the stuff that’s important enough to me to focus on and measure.” Basically, social media KPIs, or social media metrics, are whatever is most important for your business. These are the goals and benchmarks that help you determine how well your campaigns and strategies are performing. Social media KPIs could be the amount of engagement or shares you’re receiving on your social media networks. In fact, there are so many different KPIs that it can be tough to keep them straight sometimes. First, a quick view of the social media funnel There are measurement opportunities at every stage of this journey. Don’t forget…