Reddit /r/technology in NSA, Bitcoin and Snowden censoring controversy Reddit users aren’t as happy as their logo is. Source: Supplied THE social news website Reddit is in damage control after it was discovered that the site’s moderators have been censoring any posts that include popular terms such as “NSA,” “Snowden” and “Bitcoin”. Users discovered the glitch when they tried to submit stories that mentioned any of these words or a long list of others in the /r/technology thread which is followed by around five million Reddit users. The story would be removed without notification within minutes of it appearing on the site. Reddit admitted to the BBC that the reason for the disappearing posts was due to moderators of the section who placed a filter which automatically deleted posts with the banned words because they didn’t want to deal with the amount of stories submitted on the controversial topics. Because of this, /r/technology has been downgraded which means it will no longer be a default subreddit and posts won’t appear on the site’s homepage.
Social Media Implications of 2013 SEO Ranking Factors Report Author: Angie Pascale The 2013 Search Ranking Factors – Rank Correlation Report by SearchMetrics was released a few weeks ago, with some interesting findings for content, SEO and social media campaigns. What caught my attention, and has created some healthy debate here at Location3 and in the industry, is the high placement of social signals. According to the study, which was based on search results from a keyword set of 10,000 search terms from Google USA, seven of the top ten ranking factors are social, with Google +1s ranking the highest. Throughout the report, SearchMetrics reiterated that correlation is not causation, and thus this data must be used as guidance and not as a revelation of the mysterious Google ranking algorithm. Authorship, an extremely hot topic in the digital world right now, was also addressed in the report. So what does this all mean for brands today? Download the full (70 page!) Main photo credit: Marc_Smith via photopin cc
3 Metrics for Measuring Twitter Hashtag Performance You want a quick ‘n’ dirty idea of how your ultra-creative, perfectly-planned hashtag campaign is doing on Twitter. The trouble is, you don’t even know what you mean by “how it’s doing.” What does a meaningful bird’s eye view require? Let’s use the classic “What would you bring to a deserted island if you could only bring three things?” scenario. If you must choose three metrics to take with you to Twitter Island, I suggest one that’s essential, one that dives deep, and one that’s purely comparative – or to put it in Twitter context: Number of mentionsPotential impressionsRelative volume Why these three metrics? How many times your hashtag is used: Stream Tweets Over Time I got my numbers here by running a Twitter Activity Report and looking at the “Stream Tweets Over Time” section, but you can do it any way you want; manually or otherwise. How many times your hashtag is viewed: Potential Impressions So now you know how many times your hashtag has been used.
Etude : Les professionnels de la finance sur Twitter David Audran Responsable et Fondateur du blog Etude : Les professionnels de la finance sur Twitter Le monde de la finance peut sembler difficilement accessible, réservé aux initiés, rythmé par une actualité économique intense… Pourtant, c’est sur le réseau social le plus populaire du moment que des professionnels de la banque, de la finance et de l’assurance se retrouvent chaque jour pour échanger sur l’économie, les tendances des marchés, les réglementations ou l’innovation ! Alban Jarry, Directeur du programme Solvency 2 dans une grande mutuelle, vient de réaliser une étude qui liste 200 comptes de professionnels de la banque finance assurance sur Twitter en France. L’étude met en valeur des utilisateurs du site de microblogging par catégorie et par domaine d’expertise. Alban, quels sont les grands métiers de la banque finance assurance qui se distinguent sur Twitter? Comment les membres communiquent t’ils ensemble sur Twitter? Ils utilisent des hashtag dédiés sur certains mots clés.
www.socialmediaexaminer.com/5-instagram-tools/ Is your business using Instagram? Do you need better tools? Many marketers haven’t adopted Instagram because it doesn’t offer the right tools to help them use it effectively. Here are five Instagram tools to help you become more efficient with Instagram. Why Instagram? Instagram is a rapidly growing photo and video sharing platform with more than 150 million users and 16 billion photos shared. Google Trends show you the volume of searches for “Instagram.” Google Trends show a rapid growth in the search for “Instagram,” which is a good sign for the application’s popularity. Read on to find tools that will help you market yourself or your brand on this popular platform. #1: Improve Your Account Management with Statigr.am Statigr.am is a web-based management tool for Instagram. Features Viewer—Allows you to view your feed and the people you are connected to in different ways. How it Works To get started, just go to www.Statigr.am and log in using your Instagram username and password. Viewer Manage
35 Cheatsheets & Infographics For Social Media Marketers How many hours a day do you spend on your social media accounts? Do you use it a lot to market your wares, services, sites, tools or yourself? Whether you own a large online business or a small booming startup, we’re sure you are actively using social media to give your brand the right dose of exposure and get the message across to your targeted audience. Today, we’ve compiled a great list of useful cheatsheets for people who want to benefit more from social media marketing. Recommended Reading: 55 Interesting Social Media Infographics Just like our other cheatsheet posts, remember to click on the links to get a clearer view of the entire cheetsheet or infographic. The 4C’s Of Social Media How Much Do Small Businesses Spend On Social Media Leverage Yourself As An Expert By Using Social Media Path To Social Success Email vs Social Media Marketing SEO vs Social Media Social Media Is Going Corporate Choosing The Most Effect Social Media Platforms Why Your Business Must Go Social The Value Of Facebook
Hashtag Intelligence CyBranding Hashtag Intelligence allows you to collect all tweets for a given hashtag, and to analyze them in an easy way. For easier access, we organized all our data for each hashtag into four panels, accessible via four tabs. The Summary panel gives you an overview of your hashtag global health and trend The Timeline panel allows you to check daily data like the number of tweets, users, impressions The Influencers panel shows the top influencers for your hashtag, and gives a lot of useful information make it easier to connect with the most interesting influencers The Hashtags panel shows the hashtags and keywords related to your tracked hashtag Different people have different needs, but, to master their hashtags, most of our users check the Summary panel most often, while they spend the most time in the Influencers panel. After all, a hashtag is only as powerful as the people behind it. Walkthroughs explain in detail every element in a given page of our tool. Here you can see:
Personal Branding 101: How to Use Hashtags to Become a Top Twitter Influencer | Hashtagified! This post by Katie Williams is an entry to our $4,000 Blogging Contest. Katie serves as the International Marketing Manager of eFaqt, an education-tech startup in Amsterdam. She uses Hashtagify to analyze trending hashtags, and evaluate the success of various marketing campaigns. In today’s hyper-connected world it’s not enough to be well-connected in “real life”; if you seek to truly stand out in your field, you must also carefully curate your online presence. In the past, professionals from various sectors would convene at in-person conventions only a few times a year to discuss the latest findings and trends in public; now, those conversations are often open on Twitter 24/7. I work for a startup in the education space. Step 1: Define your niche: #education is too broad It is vital to define your niche. One great way to find out how your niche is divided on Twitter is to do a basic hashtag search using Hashtagify’s free service. Step 2: Determine influencers in your field