Events Telemarketing: How to Make your Invites Bear Fruit The B2B industry today is brimming with opportunities. It is then important for companies to use a variety of methods and techniques to meet such possibilities as network expansion, demand generation and lead generation. Among the most effective means that businesses can employ are company events such as exhibitions and webinars. Recent surveys stated that these are excellent sources for B2B leads, but this is only relative to the way the companies market these events. Much like B2B lead generation for certain products and services, event marketing should also use only the best practices in terms of prospecting for and inviting people to conferences and other activities. In light of this, it is essential to improve one’s events telemarketing to attract decision-makers like bees to a flower garden. Talk about relevance. Discuss missed opportunities. Confirm attendances. Keep reaching out. But events telemarketing is as difficult as preparing for the event itself.
Social Media in Singapore: Have you Joined the Bandwagon? There’s no question about Singapore’s reputation as a high opportunity business hub. Being one of the most technologically advanced countries in Asia, it boasts of an internet connectivity rate of 99%, with nearly 74% of the island-nation’s citizens using social media on a regular basis, not excluding the managers of top performing companies. It is then easy to point out that Singapore provides a highly lucrative avenue to search for B2B leads. You can leverage this present situation to enhance your social media marketing efforts to expand your reach and consistently provide your salesforce with qualified prospects. Here are some things you can do enhance your social media marketing experience and lead generation activities: Engage through blogging Inbound strategies are still a thing today, particularly in terms of establishing your brand’s image and voice in the market. Furnish your LinkedIn account Give your Tweets a personality
Outbound Marketing: Reaching out to your Target Market Even with the advent of inbound marketing which aims to ‘attract’ audiences instead of chasing them, there’s still a significant need for outbound activities. After all, deliberately reaching out to prospects isn’t just about hard selling; sometimes, outbound efforts help maintain the fluidity of other marketing campaigns. Well, we can’t just wait for leads to come in. That’s a lot of opportunities to waste. We all know that the product or services we are offering is not for everyone. According to a very insightful post at DuctTapeMarketing.com, outbound marketing can be used in different ways to spell success for a business #1: Find a Guest Blogging Partner To Assist You Finding a guest blogger to get instant PR and advertisement for your company is profitable. Aside from branding, this will also send traffic back to your site and grow your search engine rank. Related: NEVER Forget these 7 Ground Rules for Creating Engaging Content #2: Capture Your Target Audience Through Email
Demand Generation Solutions for Startups SMEs are at the bottom of the B2B food chain. The obvious reason is that they only possess limited financial resources to mobilize their lead generation and appointment setting arm. More importantly, they struggle with increasing brand visibility and market awareness. Indeed, small-scale B2B businesses confront a plethora of difficulties in their demand generation efforts, not involving campaign finances alone. A business manager also needs to consider choosing the best marketing channels that offer advantages in terms of generating qualified lead traffic and ensuring a steady flow of revenue. And while it is easy to use social media as a primary lead generation tool, B2B marketers should consider other content channels as well. For better growth possibilities, take into account the following strategies for better brand awareness. Trade shows. Webinars. Slide presentations and infographics.
The Cardinal Sins Of B2B Appointment Setting In Singapore You have to be fast and effective in Singapore, this is the one lead generation rule that you should never forget. This may be a small country, but it plays a huge role in the global economy. A lot of businesses, both foreign and local, are heavily invested in the progress of Singapore. It would be the same thing for your B2B appointment setting company. With all the stress and pressure to dominate over the competition, some marketers make mistakes. Five Entrepreneurial Traits That Boost Your Appointment Setting Campaign In Singapore Anger – if you are the type of manager who constantly breathes down on your employees’ necks, well, be ready to receive a lot of resentment. Avoid these major sins, and your appointment setting campaign in Singapore will be just fine.
Proper Demand Generation for Proper B2B Results One of many challenges facing B2B companies today is increasing brand exposure. This comes as a wide variety of online lead generation tools are made available. Marketing expenditures in the industry are also set to increase relative to increasing competition. In demand generation, companies need to provide cost-efficient and effective strategies. But aside from spending for company blogs and webinars, it is also essential to learn about applying demand generation strategies. Some businesses may feel confident in achieving such objectives. Take these tips in mind, and you might just expect positive results ahead. Trade shows and other events. Email marketing. Webinars. Video. Applying these B2B demand generation strategies can be rather difficult. Please follow and like us:
3 Branding Mistakes In Lead Generation Branding practically means everything in business. This is the face and soul of your company. Your brand will also influence your effectiveness in lead generation campaigns. It is the first thing that prospective B2B leads will hear from you, and it has to be one that will stick to their minds the most. Of course, in the quest for creating memorable brands, many entrepreneurs often make the mistake of producing catchy names. Later, these turn out to be huge headaches, reducing their ability to effectively generate sales leads from the market. Research – you might have come up with a catchy brand, but you may not be the first one. Simple enough, right?
Generate More B2B Leads Entering the Singaporean Market using TOFU Seriously, TOFU is something every Singaporean company should include in their B2B marketing campaigns. And no, we’re not referring to that delicious alternative to meat over which health buffs in the States are going crazy. We’re talking about top-of-the-funnel marketing (which uses platforms such as social media and blogs to engage potential buyers). But of course, you will need to be guided on how to prepare TOFU that’s delicious to your audience’s tastes and nutritious to your business’ marketing muscle. Here are some dos and don’ts from Kate Boyce’s article featured on Business2Community.com: Do identify your real B2B Buyer Personas using website visitor information What industry are they in? DO provide value with relevant and educational blogs, guides and communications B2B companies that blog generate 67% more leads per month. Don’t undertake any new TOFU marketing activity until you’ve forecast the best, expected and worst possible ROI outcomes.
Marketing Trends in Asia That Will Still Work in 2016 ‘A bow, handshake, smile, eye to eye contact are just as important as the business itself’ said Judy Caroll in an article Expanding Business in Asia 2016. Asia has always been known for their rich culture and tradition that never get carried away by trends even in business they are very particular in their beliefs and they value real relationship more than ever but this does not necessarily mean that they would disregard changes that will improve their business. According to forrester.com, B2C marketers in China are increasingly investing in social marketing and expect great returns but face the challenge of determining the right social marketing strategies and tactics. Read more.. Hubspot survey, State of the Inbound 2015 Asia, also find out that, 3 out of 4 marketers in Asia prioritise an inbound approach to marketing. Digital Marketing has brought people, things, and places closer than one could ever imagine. A Cogent Content A content should be comprehensive, relevant and valuable.