Events Telemarketing: How to Make your Invites Bear Fruit The B2B industry today is brimming with opportunities. It is then important for companies to use a variety of methods and techniques to meet such possibilities as network expansion, demand generation and lead generation. Among the most effective means that businesses can employ are company events such as exhibitions and webinars. Recent surveys stated that these are excellent sources for B2B leads, but this is only relative to the way the companies market these events. Much like B2B lead generation for certain products and services, event marketing should also use only the best practices in terms of prospecting for and inviting people to conferences and other activities. In light of this, it is essential to improve one’s events telemarketing to attract decision-makers like bees to a flower garden. Talk about relevance. Discuss missed opportunities. Confirm attendances. Keep reaching out. But events telemarketing is as difficult as preparing for the event itself.
Social Media in Singapore: Have you Joined the Bandwagon? There’s no question about Singapore’s reputation as a high opportunity business hub. Being one of the most technologically advanced countries in Asia, it boasts of an internet connectivity rate of 99%, with nearly 74% of the island-nation’s citizens using social media on a regular basis, not excluding the managers of top performing companies. It is then easy to point out that Singapore provides a highly lucrative avenue to search for B2B leads. You can leverage this present situation to enhance your social media marketing efforts to expand your reach and consistently provide your salesforce with qualified prospects. Here are some things you can do enhance your social media marketing experience and lead generation activities: Engage through blogging Inbound strategies are still a thing today, particularly in terms of establishing your brand’s image and voice in the market. Furnish your LinkedIn account Give your Tweets a personality
Demand Generation Solutions for Startups SMEs are at the bottom of the B2B food chain. The obvious reason is that they only possess limited financial resources to mobilize their lead generation and appointment setting arm. More importantly, they struggle with increasing brand visibility and market awareness. Indeed, small-scale B2B businesses confront a plethora of difficulties in their demand generation efforts, not involving campaign finances alone. A business manager also needs to consider choosing the best marketing channels that offer advantages in terms of generating qualified lead traffic and ensuring a steady flow of revenue. And while it is easy to use social media as a primary lead generation tool, B2B marketers should consider other content channels as well. For better growth possibilities, take into account the following strategies for better brand awareness. Trade shows. Webinars. Slide presentations and infographics.
How To React In Social Media (Without Jeopardizing Lead Generation) How does a company react on an external crisis through social media? That is a question that leaves a lot to be desired. Remember the Twitter fiasco during Hurricane Sandy? How about the Epicurious Twitter gaffe after the Boston Marathon Bombing? Knowing where to tread the thin line can be a challenge in lead generation. Tragedies may be huge topics for discussions, but to anchor your promotions on that can be a serious false step in generating sales leads. To put it simply, you need to be human again. So when a tragedy or a disaster strikes, you should also react in the same way a simple human being does: empathize. That is pretty much it – putting the human touch back to social media again.
Outbound Marketing: Reaching out to your Target Market Even with the advent of inbound marketing which aims to ‘attract’ audiences instead of chasing them, there’s still a significant need for outbound activities. After all, deliberately reaching out to prospects isn’t just about hard selling; sometimes, outbound efforts help maintain the fluidity of other marketing campaigns. Well, we can’t just wait for leads to come in. That’s a lot of opportunities to waste. We all know that the product or services we are offering is not for everyone. According to a very insightful post at DuctTapeMarketing.com, outbound marketing can be used in different ways to spell success for a business #1: Find a Guest Blogging Partner To Assist You Finding a guest blogger to get instant PR and advertisement for your company is profitable. Aside from branding, this will also send traffic back to your site and grow your search engine rank. Related: NEVER Forget these 7 Ground Rules for Creating Engaging Content #2: Capture Your Target Audience Through Email
3 Good Reasons Why You Should Hire A B2B Lead Generation Company Are you a b2b software company in Singapore looking to increase your b2b software sales leads? Then don’t leave your lead generation process to your company’s new hire! Think about it, you offer your professional products to ensure that your Singapore clients only have the best software to run their business, so why don’t you hire the services of a professional b2b lead generation company to ensure that you only get high quality business sales leads for your business? If you leave your lead generation processes to just anyone, here are the things you should expect: You waste resources because the lead generation process is not streamlined. Often, your employees don’t know what to do to evaluate the quality of the lead. A professional b2b lead generation company has established a tested and proven process of guiding a business sales lead through the sales funnel. Business opportunities are lost because your employee is not nurturing the business leads which are not ready to convert yet.
3 Branding Mistakes In Lead Generation Branding practically means everything in business. This is the face and soul of your company. Your brand will also influence your effectiveness in lead generation campaigns. It is the first thing that prospective B2B leads will hear from you, and it has to be one that will stick to their minds the most. Of course, in the quest for creating memorable brands, many entrepreneurs often make the mistake of producing catchy names. Later, these turn out to be huge headaches, reducing their ability to effectively generate sales leads from the market. Research – you might have come up with a catchy brand, but you may not be the first one. Simple enough, right?
“Call you Back.” How to Leave Impressive Voice Mail Messages for B2B Appointment Setting Telemarketers often face numerous challenges in the area of B2B lead generation. There are lots to consider, such as audience profiles and the appropriate channels to utilize. But it gets even more complicated when prospects are ready for a sales appointment. There is no single formula for a successful B2B appointment setting. In fact, businesses have their own approaches towards prospect engagement. They may even have varied ways on how to get past gatekeepers. Voicemail is considered as one of many brutal filters that appointment setters have to encounter. No doubt, appointment setters struggle with scripts for professional voice messages. And so, to attain a more relevant B2B appointment scheduling and setting campaign, it is imperative to follow these effective tips. Introduction. Body. End. The process takes only a few seconds. Please follow and like us:
Top Reasons why Lead Nurturing is a Pretty Big Deal for Singaporean B2B Companies For quite a while now, Singapore has seen positive developments in its already prosperous B2B sector. Aside from consumer-centric ecommerce platforms like YuuZoo, B2B superbrands such as SAP have managed to grow at par with global players. One reason is that Singaporean B2B enterprises emphasize the use of efficient lead generation techniques and technologies. Collectively, these companies know that modern buyers require progressive messaging over time. Actually, successful companies make a pretty big deal out of a B2B marketing tactic that works better than the hocus-pocus (and not to mention redundant) strategies we read online. It’s called lead nurturing, and the reason why Singaporean companies are using it can be deduced as follows: Better thought leadership While it may be true that the term “thought leadership” is being thrown around like industry jargon, no one can deny its actual contribution to the overall success of a B2B business. Consistent gains Pinpoint ready buyers