Integrate Traditional Methods To Your Singapore Lead Generation Strategies Having trouble standing out from your Singapore competition to generate enough business leads? Here’s a radical idea for you to consider: send your business leads in Singapore direct mail. Yes, that’s right, snail mail. It might sound ridiculous to do so, considering the fact that everything and everyone only ever interacts through digital nowadays. Obviously, you are wondering how this report could even be plausible. It’s true that direct mail costs a bit more than sending out mass emails, but the effort required to send a direct letter to your business list easily projects how serious you are in getting their business.
Callbox Telephone Survey “Primes the Pump” for Market Expansion The Client The Client is the world’s largest pump manufacturer with an annual production of more than 16 million units. It has more than 18,000 employees and 80 authorized distributors in 55 countries. Its product line includes all types of pumps for industrial water supply and commercial applications including circulator pumps for heating and air conditioning and submersible pumps. The Objectives Recognizing the need to move closer to its customers in the Asia-Pacific region, the Client decided to conduct a telephone survey to get a broad and detailed view of market conditions. To determine their market position relative to competitors.To identify market drivers, restraints, trends, and growth potential.To establish or improve its market presence and positioning. The Challenge The Client needed at least 1500 respondents to complete a survey in 25 business days – a task too big for its in-house calling team to handle in such a tight timeframe. The Callbox Solution The Results
Newsflash! The Word “Marketing” Is In “Content Marketing” When content marketing campaigns fail, the culprit always seems to be the same thing every time: “It’s because the content wasn’t great.” While that may be true, in most cases there’s actually a different reason, one that’s usually just under our noses, but significantly more impactful. The fact to the matter is: your content needs to be promoted; hence, the word “marketing” in content marketing. If you think about it, promoting your content is actually more important than the content itself. It’s like having strong affections towards someone; you can spend the rest of your life nurturing your feelings but if you don’t tell that person, nothing will ever happen. You need to devise ways for your blog to gain publicity, otherwise there’s no point in creating content. Join a community.
Events Archives How To Make Your Call-To-Invite Campaign In Singapore Work All right, you have to admit that call-to-invite campaigns is a necessity for your business, especially if you are organizing some big event or occasion that either your customers or sales leads prospects should be taking attending. The problem here is ensuring that what you do is really working, that what you are aiming for [...] 5 Business Etiquette You Should Observe In Events Telemarketing In Singapore The problem with events telemarketing in Singapore could be traced to the negative perception that people have when it comes to this kind of direct marketing. Cloud Expo Asia 2013 Cloud Expo Asia, located in Singapore on the 13th & 14th November 2013, is set to be the leading event in Asia for senior IT decision makers in client side and public sector organisations, as well as the cloud industry. EVENTS in Singapore: TECHVENTURE 2013 Get Better Success On Trade Fairs With Event Telemarketing
How to get your money’s worth from your Content Marketing Campaigns B2B marketing involves a lot skill, expertise and consistent analytical endeavors in order to reach businesses goals. Various processes are involved, and indeed, the most important of them all is content marketing. It is crucial that your demand generation campaigns should have the characteristics of efficiency, both in application and in cost. And here is the real challenge: how can you conceptualize an effective marketing strategy without burning through your campaign budget? Especially for startup businesses, the matter can be very difficult to resolve. Analyze your Market. Expertise. Be Clear. Monitor your Campaign. A content marketing campaign is indeed expensive but very crucial. Source : 5 Factors Breaking Your B2B Content Marketing Budget
I.T. Solutions for Shipping Business: How Liner Agency Software Helps in Reducing Greenhouse Gas Emission About 5% of the world’s greenhouse gas (GHG) emissions come from merchant vessels. As the volume of maritime trade continues to grow rapidly each year, this figure is expected to rise in the following years. It is not surprising therefore that the shipping industry is under a lot of pressure from governments and environmental groups to take steps to reduce carbon dioxide emission from their ports and vessels. One way the shipping industry responds to these pressures is by adopting the concept of green or clean shipping which involves improving energy efficiency through use of marine software solutions and other shipping technologies. Efficiency in shipping can be achieved in many ways. So, what is the role of shipping company software in carbon dioxide emission reduction? As it appears, the above-mentioned measures are mainly technical and operational in nature – not directly related to shipping software.
Three Signs Your Customers In Singapore Are Leaving You Doing business in Singapore is never that easy, especially now that information about different companies is more available through the internet. While most of us would assume that B2B lead generation is all about getting new clients into your business (a task usually done in appointment setting), these also have the important task of keeping your current ones interested in your new offerings. And if your business deals with search engine optimization (SEO), this becomes even more challenging. It is tough enough looking for new SEO leads, so it will be wise to keep the ones you already have. There are at least three signs to watch for. One, the client requests a copy of the contract. Two, the client suddenly becomes nonresponsive. Third, you or the client has changes in organization. Generating sales leads is hard work, so you have to work hard to keep the ones you already have.
I.T. Solutions for Shipping Business: Free Shipping Software Solutions: Bargain or False Economy? As the old saying goes, “there’s no such thing as a free lunch.” We always hear that. Yet, as we go about our daily lives, it is so easy to get carried away with free offers. Yes, we all love free stuff. Ask yourself this question: Why do some shipping companies spend thousands of dollars for liner agency software solutions when they can get one for free? The answer is simple: In the maritime supply chain business, using “free” software does not necessarily mean less expenditure and more savings. For example, leading forwarders such as FedEx, UPS, and DHL offer marine software solutions for vessel and port operators at no cost. Here’s what happens when you settle on free software instead of going for more reliable liner principal software: You are stuck with the company in all your shipping transactions involving their software. So, here’s your takeaway: Never build your logistics system upon free platform.