Building Your Content Curation Road Map: 5 Steps to a More Efficient … YouTube Growth: How to Grow Your YouTube Channel Do you post videos on YouTube? Are you looking for ways to increase your traffic and subscribers? To explore how to grow your YouTube audience, I interview Steve Dotto for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Steve Dotto, who produces Dotto Tech, a YouTube show designed to help you “discover your inner geek,” by focusing on productivity, apps and more. Steve shares how he transitioned from hosting a tech TV show to a popular YouTube channel. You’ll discover how to grow your YouTube channel. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed YouTube Growth Steve’s show format Discovery of the Week
Content Marketing At Scale: An Introduction to Creating Quality Content Quickly Marketers are having a hard time with content creation. This isn’t a secret. In fact, B2B marketers - a group responsible for producing a significant portion of some of the web’s most confusing content - have a pretty good idea of why it’s happening: they don’t have a plan. A recent survey by the Content Marketing Institute / MarketingProfs found that while 93% of B2B marketers use content marketing, only 42% say they are effective at it…and within the ineffective group, 84% also admitted that they have no documented content strategy. It’s not entirely their fault - with an array of established and emerging channels at play, the amount of content a brand needs increases exponentially every year. In that context, it’s not surprising that marketers aren’t taking time to craft a 652 step content strategy. Image credit: Content Marketing Institute While quantity and speed are crucial, the other, less talked about byproduct of not planning is poor quality content. Well developed “Sort of”
6 Ways to Use Short Video for Social Marketing Have you considered sharing short video content as a social marketing tactic? Do you think video is only for the big brands with big budgets? If you haven’t explored short video for your business, you may be missing out on an opportunity for more reach and shares. In this article you’ll discover six ways you can use short video to grab attention. With the examples below, you’ll find plenty of inspiration. Why Short Video? While you might naturally think of YouTube when you think of video, it’s not the only platform embracing video content. From the moment the first movie trailer was released on Instagram, it was only a matter of time until marketers and businesses began to embrace the power of short video—and the ease of sharing it in places other than YouTube. In fact, short-form video content is streamed to us in a range of formats on a variety of social platforms—6-second Vine videos, 15-second Instavids on Instagram, 2- to 3-minute videos on Facebook and news feed videos on Google+. 1.
Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year's analysis shows that content on top-performing sites is much more holistic and less keyword-focused. Everybody talks about how "content is king." People are advised to "create quality content for users," and not ever since keyword (not provided), some have said "the keyword is dead." Though these phrases may convey somehow understandable approaches, they are often nothing more than empty clichés leaving webmasters alone with without any further information. Making relevant content measurable What is quality content? In a nutshell: To what extent have Panda, Penguin, and not least Hummingbird influenced the algorithm and therefore the search results? The "Fall" of the Keyword? The "rise" of content
5 Video Apps to Boost Your Social Media Reach Do you want to increase your Social Media reach and make your message go viral? Are you tired of Facebook limiting the reach of your posts? Video content is one of the best ways to increase your followers’ engagement on Social Media; and when engagement rises, your reach will also grow. The power of video as highly engaging content is the reason why most Social Media platforms are implementing new video products: video ads on Facebook, animated gifs on Twitter, the launch of Hyperlapse for Instagram, etc… However, if you just create the same type of videos as everyone else, chances are, your followers will also ignore these posts. Users pay more attention to content that is unusual and unique. In this article, I will describe some apps for smartphones that will allow you to create outstanding and unique videos that will surely increase your engagement by making your videos stand out of the mass. 1. Magisto solves this problem by doing all the work for you. That’s it. Price & Platforms 2.
How to Optimize Your Content for the Top 5 Social Networks Are you sharing content on different social networks? Do you know the best way to share it for each platform? Sharing your social media content isn’t a one-message-fits-all exercise. In this article I’ll show you how to share content the right way for the top five social media networks. Find out how to optimize content updates for the top 5 social networks. #1: Use Brief Summaries on Twitter Twitter has always stood apart from other social media networks because of its 140-character limit (which includes spaces and the characters in links and images). A good way to repurpose content for Twitter is to comb through your best summaries or stats. For example, instead of tweeting the title of their article, FastCompany tweeted a summary of it. Make Twitter’s 140-character rule work in your favor with succinct summaries. Key takeaway: As you’re choosing and refining the summaries you’ll share, ask yourself this: “Would I click on this tweet?” #2: Be Conversational on Facebook Conclusion inShare721
How to Download Facebook Videos Without Special Software (Ninja Trick!) 489 Shares Facebook 288 Twitter 139 LinkedIn 29 inShare29 Google+ 15 Pin It Share 18 489 Shares × Ever wanted to download a Facebook video, but couldn’t figure out how? It’s actually not that hard. Why would you want to a download Facebook videos? Here are 2 possible reasons: 1. You created a video on Instagram and pushed it to your Facebook page (excellent way to get big reach, btw!). Now you want to use the video on YouTube, Vimeo or your own site. 2. My 10 year old son wants to be one of those gamer kids on his YouTube channel. His PS4 console has the option to record the video game — but then only allows him to post it to Facebook, not YouTube. Not good. So, how do you download a Facebook video file so you can upload it to other places? >> Click to Tweet << How to Download Facebook Videos Without Special Software (Ninja Trick!) This ninja trick shows you how to extract an MP4 file of your video from Facebook. No fancy software required! The example comes from a Facebook Page of LearningRx.
Lead Nurturing - Consilium Global Business Advisors What is Lead Nurturing? If you are like many companies, the prospect’s information goes into an SFA system like Salesforce.com and sales gets alerted about the new lead. The problem is that up to 95% of prospects on your website are not yet ready to talk with a sales rep. They are on your site to research your product and your industry. Some of those prospects may be truly unqualified, but as many of 70% of them will eventually buy a product from you – or your competitors. Fortunately, there is a better way – lead nurturing. Lead nurturing is the process of building a relationship by conducting an informative dialog that helps qualified prospects who are not yet sales-ready, regardless of budget, authority, or timing – and of ensuring a clean hand-off to sales at the right time. The ROI Benefits of Lead Nurturing Our Unique Lead Nurturing Process
7 Ways to Use Video to Boost Your Social Media Marketing Do you use videos in your marketing? Are you looking for ways to increase engagement and shares? In this article you’ll find seven ways to use video to boost your social media efforts. #1: Greet Facebook Fans With a Featured Video Facebook allows you to select a featured video that will appear in your page’s About section. Discover seven ways to use video to boost your social media efforts. To add a featured video, go to your page’s Videos tab (which is below the cover photo) and click Add Featured Video. Click Add Featured Video on the Videos tab. Then select a video from the list of videos you’ve uploaded. Make sure the video you choose is a good representation of your business because it’s likely the first video visitors will watch. Add a featured video to the About section of your Facebook page. If you have a Facebook page for your software product, you can use a tool like GoAnimate to create a friendly explainer video. #2: Expand Your Facebook Reach With Video Posts Conclusion