13 Social Media Marketing Trends in 2014 from the Experts 2013 was a fruitful year as social media continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of Vine and the ever growing popularity of Instagram, Line and Whatsapp; the industry’s veterans Facebook and Twitter are still staying on track, notably with Twitter’s IPO last November. You might wonder how all of this will affect social media marketing this year. See what they have to say so you can prepare ahead! Let’s get into more detail: Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action Content marketing management at the heart of social media You shouldn’t consider social media marketing trends without evaluating broader trends in digital marketing and content marketing in particular. A move to a more integrated, managed approach is the main trend I see with content marketing management at the heart. Dr Dave Chaffey is CEO and co-founder of marketing advice site Smart Insights. 1. 2.
Google Translate for HANDWRITING in 13 new languages with app update Google Translate has added 13 new languages to its handwriting tool This includes Arabic, Bosnian, Cebuano, Gujarati, Hmong, Kannada, Maltese, Mongolian, Persian, Punjabi, Somali, Tamil, and TeluguUsers press the handwriting button and begin writing on a virtual notepadGoogle reads these symbols, converts them to text and translates them By Victoria Woollaston Published: 12:30 GMT, 13 March 2014 | Updated: 12:36 GMT, 13 March 2014 Visiting a country when you don’t speak the language is tricky enough, let alone when that country uses a different alphabet. To tackle this problem, Google has updated its Translate app to recognise handwriting written in 13 new languages including Arabic, Bosnian, Cebuano, Gujarati, Hmong, Kannada, Maltese, Mongolian, Persian, Punjabi, Somali, Tamil, and Telugu. People visiting other countries can use the update to translate phrases into another language, or they can write the symbols they see on signs and menus, for example, to see an automatic translation.
How to make money on YouTube: The users making millions every year Felix Kjellberg, creator of PewDiePie, is the highest earning YouTube user, cashing in over $17 million a year. He’s one of many making a living from the social network. Source: YouTube/PewDiePie Source: Supplied NOT just an outlet for oddities, creativity and cats, YouTube is a lucrative goldmine and is making its users millions of dollars every year. We might roll our eyes at some of the inane stuff uploaded to the video platform, but according to analytics company SocialBlade those homemade videos are earning some users over $16 million a year. User PewDiePie (real name Felix Kjellberg) who posts clips in which he comments on video games is the highest grossing channel on YouTube, raking in an estimated A$1.4 million a month (over A$17 million a year), out-earning professional TV stars. It even out-earns Justin Bieber’s VEVO account, which was viewed by 108 million people last month. PewDiePie has been ranked as the highest earning YouTuber. 1. 2. 3.Stampylonghead 4. 5. blucollection
14 Tools Every Entrepreneur Needs for Managing Social Media Smart businesses know that social media is a power to be reckoned with, as it creates a direct line of communication between your company and consumers and allows anyone with an internet connection instant access to the latest buzz around your products or services. Not to mention, it can help you to generate revenue, while building your brand presence. Let that marinate for a second. The 14 tools below will help you and your social media manager take on the complexity of the job. 1. While Google analytics can provide a plethora of information, the data can often be daunting and complicated. Related: Going Beyond Facebook Paid Posts to Reach Customers Pricing: Free 2. This free, easy-to-use Twitter-management tool allows you to oversee all aspects of your Twitter account(s) in one interface. 3. HootSuite takes it a step further and allows you to manage multiple social streams like Twitter, Facebook, LinkedIn, Google+ and Foursquare, among others. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.
A Social Media Makeover in Just 7 Days | Slideshow Take stock of all your social media accounts and make sure your overall social media presence is polished, professional, and up to date. Create an audit doc: Create a document with a list of every social media account your company has claimed, including the user name, URL and important information for each site. Update your passwords: While you’re creating your initial audit document, log in to each account you own and update your passwords. Make sure you have a different strong, unique password for each account, and if multiple people need to access your passwords, search for a secure password manager. Create a task list: Note on your audit document each of the following that need to be created, revised or updated: descriptions, profile photos, cover photos, logos, videos and product and service descriptions. Refresh your cover image: This image can be up to 2120 x 1192 pixels. Log in and navigate to your Facebook page where you can directly edit some components. Profile Design Homepage
Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic) Much has changed over the last year in social media. Things like the rise of Snapchat, the acquisition of Tumblr by Yahoo, the growing importance of mobile-first social networks like WeChat and Vine, the launch of LinkedIn's widely successful Influencer program and more, further complicate the digital landscape for marketers. According to a report by Social Media Examiner, 86 percent of marketers indicate that social media is important for their business, up from 83 percent in 2012. It's fairly obvious that social media will continue to have a significant impact on the way marketers and business owners continue to communicate with consumers on a daily basis. Marketers should give attention to which social platforms help them reach their goals with relevant audiences, whether that's generating sales or greater visibility. Related: 5 Social Media Predictions for 2014 Click to Enlarge+ Infographic designed by Nowsourcing and presented by SpareFoot. The author is an Entrepreneur contributor.
Facebook Is a Fundamentally Broken Product That Is Collapsing Under Its Own Weight Mark Zuckerberg in 2012 with all the features Facebook has added. In 2008, Mark Zuckerberg laid out his theory about people sharing content on Facebook. "I would expect that next year, people will share twice as much information as they share this year, and [the] next year, they will be sharing twice as much as they did the year before," he said. The New York Times called it "Zuckerberg's Law," a playful homage to Moore's Law, named after Intel co-founder Gordon Moore, who said, "The number of transistors incorporated in a chip will approximately double every 24 months." In 2011, Zuckerberg reiterated his theory on sharing, saying that it was still growing at an exponential rate. Recent Articles From Business Insider And Zuckerberg is right about that. But the exponential growth of sharing may not, actually, be helping Facebook. Specifically, Facebook is now trying to cram so much "sharing" through a single service that it is overwhelming many of its core users.
13 Social Networking Sites You Should Be Using The world's most popular social networking sites certainly have changed over the years, and they'll undoubtedly continue to change as time moves forward. Old social networks will die, popular ones will stick around as they're forced to evolve, and brand new ones will appear. There Are Over 1 Billion People Using Social Media Just a decade ago, we never could have imagined how interconnected our lives would become today, thanks to social media sites like Facebook, Twitter, LinkedIn, YouTube, Tumblr, Pinterest and all the rest of them. The International Telecommunication Union released a new report revealing that the number of people who use social media sites have passed one billion, and most of our social media activity is coming from mobile devices. Photo © Tricia Shay Photography