Why talking on the phone is better than sending an email The conveniences offered by the internet are boundless. Email has become the main channel for B2B marketing, allowing lead generation campaigns to engage prospects across different locations. We can always vouch on the internet for having the ability to get people closer together in spite of geography. But the question remains: Is direct mail really that effective? For modern marketers, emails may seem like the way to go to expose your product to existing and potential customers. When in doubt, trust that the traditional practice of telemarketing can be effective in getting higher conversion rates. Here are three reasons why picking up the phone is better than sending direct mail: Humanistic. Higher Response Rate. More Direct. It would seem wise to engage your prospects by phone rather than e-mail. Source: Phone vs.
How to Fail at Fill Forms for Lead Generation If your business wants to succeed in yielding qualified leads, trust that your fill forms will do just that. However, online marketers often ignore the fact that making efficient fill forms are as important in lead generation as having them in a landing page. It is thus wise to nurture your fill forms, make them capable of capturing leads, and avoid counter-effective practices, the most infamous of which are as follows. Overfeed your visitors. Make your prospects do finger work. Not giving a hoot about privacy. Overusing the word “submit.” Knowing how to fashion your fill forms efficiently and positioning them at an advantageous location in your landing page entails an important facet of online lead generation. Source : 7 Tips for Lead Generation Forms That Generate Leads
How to Farm for Leads and Harvest Hefty Conversions Too many articles liken B2B lead generation to maintaining a patch of farmland. Perhaps, no better metaphor could be conjured, since farming and marketing have characteristics planted on common ground. This is more so, because leads are like seeds that need incessant care and a good deal of nurturing for them to provide succulent fruits in the form of sales closes. And of course, you need the proper techniques and machinery in order to produce high-yielding varieties. High quality leads are indeed rare, with only 25 percent making up the total number of generated leads. But having the right equipment can convert the remaining 75 percent into eager buyers. Put your green thumb to work by applying these suggestions: Online and Telephone Marketing Tandem. Email has the ability to penetrate prospects regardless of time constraints, but its drawback is clearly summed up by the absence of immediacy. Frame your Audience. Farming is tough and so is lead generation.
10 Fresh Email Marketing Ideas You Should Try Today - callbox.com.sg - B2B Lead Generation and Appointment Setting Email marketing is not dead, but over the years, a few unsavory email marketing behaviors have soured a lot of recipients to the email messages that were filling up their inboxes. On the other hand, consumers jump for joy when they actually get an email that is interesting, helpful or innovative. There’s an art on how to craft an email newsletter that recipients will actually read, so we’ve put together ten examples of some awesome email marketing ideas that may convince you to reexamine how you think about using email today: 1. Truly great companies are always changing and evolving, and it’s something your customers expect. 2. You should create a sense of urgency with a call-to-action. 3. There’s nothing better than asking for as well as receiving feedback from your users, even if they aren’t exactly a power user. 4. Email from AmazonLocal is short and sweet, with only one call-to-action. 5. 6. 7. 8. If you have a referral program, do your customers know about it? 9. 10. Timm Danny
The Greatest Marketing Strategy Question: Inbound or Outbound? - callbox.com.sg - B2B Lead Generation and Appointment Setting Marketing strategies are interesting. The fact that drafting an approach is a volatile task allows for a variety of options that B2B telemarketing companies could follow. There is simply no linear formula to follow as there are two vital forms of marketing which you can pursue, inbound and outbound. For a campaign to earn its success, it is important for a business decision-maker to know which method would prove the best. The following considerations will guide you in creating a successful marketing plan: Cost Efficiency. Content Engagement. Market Diversity. We can see that inbound and outbound marketing seem to oppose each other. For example, a business may send direct mails containing links to the enterprise’s blogsite and social media pages. Integrating the two will prove to be indispensable in translating marketing leads into actual sales.
Email Marketing Campaign For a good reason, Singaporeans always maintain a frank attitude towards business. Rather than beating around the bush, they prefer knowing to what family of shrubs it belongs and whether it’s suited for a stew. It’s not that being straightforward is a common trait among the Lion City’s people. Email marketing is exactly what you need right now, and we’re here to help you out. Integrate email campaign with other lead generation tools such as b2b telemarketing, online, and social media.Add links, videos, or social media buttons to make your campaign more interactive.Check emails for spam elements.Build and segment your email list for highly targeted lead generation and appointment setting.Provide advanced options to help you customize, organize, and optimize your email marketing campaigns. Our competency in using marketing automation delivers the results needed to improve client relations. You’re just a phone call away from quality email marketing services backed by 10 years of experience.
Call to Invite - callbox.com.sg - B2B Lead Generation and Appointment Setting …of inviting of course! Face it: When you’re organizing a trade show or an exhibition, you will need a lot of time and manage a lot of resources. You will need keynote speakers, venues; you will need to determine the food to be served and arrange the accommodation of your guests – all the elements that can turn the event into an opportunity for generating business leads. But will it ever become successful without the proper guests in attendance? Or to some extent, guests that do not satisfy the expected turnout? Have us handle your call-to-invite campaign and we will provide you with a constant stream of confirmations in no time. We provide call-to-invite campaigns for a variety of corporate events, including: Trade showsConferencesBreakfast meetings and business luncheonsProduct launchingsConventionsWebinars We provide accurate campaign reporting that aids you in making necessary adjustments before the event. Want to know more?
Lead Generation and Appointment Setting - callbox.com.sg - B2B Lead Generation and Appointment Setting But we do know that if you had to go shop for 20 ingredients to make just 1 cake, you wouldn’t want to have to go to 20 different stores to get them. Not fun. Nor very cost-effective. Your shopping list probably looks like this: List of potential clients with updated phone numbers and email Expert sales callers who need little to no training on prospecting CRM software that can handle high volume call activity Marketing Automation that includes email marketing, social networking and lead nurturing Looks like you need a LOT of things. Or you could save yourself some time and just talk to us right now. You’ll find we do know what you need – a complete lead generation solution – and that ‘s exactly what we have.
B2B Telemarketing Rules and How to Break Them (For the Best) Within the B2B telemarketing world, there are rules to follow. And often, we are made to believe that such rules constitute the straight path towards attaining short-term and long-term business goals. They should be regarded as Gospel truth; otherwise, expansion and increased revenue generation are rendered impossible. Especially in B2B lead generation, rules are needed to steer a business towards the right path. But it has become evident that, with drastic changes in the marketing landscape, newer techniques have begun to supersede or revise these rules. B2B telemarketing has changed a lot since the digital revolution. Today’s decision makers are tricky to begin with, considering that most of them have already adapted to new marketing innovations. So, if you’re still dedicated to the following rules in your B2B telemarketing, consider breaking out of your comfort zone. Apologize for the call Apologizing for calling your prospect on such an inconvenient time is passé. Give complete details
Struggling with AdWords? Tips for better B2B Lead Generation With the availability of digital platforms, businesses are harnessing new ways in order to generate more and better quality B2B leads. Especially now that competition within the online landscape has intensified, these companies are now considering digital means to achieve a better B2B lead generation campaign. Google’s AdWords service has become one of many online tools that revolutionized the way companies promote their products and services. Now, companies are spending heftily for ad space in a bid to rake in prospects based on the words they search on Google. But from the perspective of experienced online marketers, it is not always easy setting up an effective search marketing campaign via AdWords. For many of them, using the service for B2B lead generation entails a lot of challenges. On top of this, you will need to confront an ever-changing market landscape as decision makers vary in their search behaviors on account of individual preferences. Focus on the keywords
How to Conduct Effective Market Research to Construct Marketing Better Strategies B2B marketing is more of a science than it is a simple act of selling products and services. And much like a science, it is concerned with systems and relations. B2B lead generation and appointment setting activities are interconnected. But such processes are subject to conditions that act randomly and independently beyond the control of marketers. It is in this sense that marketers need to conduct research. It is no doubt difficult to provide an accurate summary of audience behaviors, but market research helps identify weaknesses, assess current market situations and ultimately aid in forming better decisions. Just as we want to effectively satisfy our curiosities toward the natural world, it is also important for marketers to arrive at better marketing conclusions through potent market research methods. Listen to what the market says What better way to know trending topics than through social listening. Find out ranking keywords Curate for content Survey your audience
PipelineCRM and Salesforce Integration: A Better, More Efficient Client Experience - callbox.com.sg - B2B Lead Generation and Appointment Setting Since its launch in 2006, Callbox’s very own PipelineCRM© has evolved from being a straightforward client relationship management tool into a multi-touch, multi-channel web-based marketing automation platform. PipelineCRM©, or The Pipeline, has since prided itself on being a comprehensive tool, covering all bases to make sure our clients have all the functionalities necessary to put their minds at ease when running campaigns and managing data. After a string of updates and expanding of features, The Pipeline has come to full fruition and has reached world-class quality. Basically, it integrates call center power with lead management, campaign monitoring and cross-channel marketing automation to achieve full transparency and collaboration: Lead Management Sales FunnelContact Info and HistoryLead AssignmentEvent CalendarMap Campaign Monitoring Call FeedsWeekly Status ReportsEmail Response Management and ReportingExport Feature Cross-Channel Marketing Automation Starting 2015 with a bang
Why Opting for B2B Outsourcing Matters - callbox.com.sg - B2B Lead Generation and Appointment Setting As managers, your main aim is to provide solutions and generate enough revenue to grow your organization. You will need to create unique products as a prerequisite to this. More important than that, however, is an effective strategy for marketing such products. Businesses possess a lead generation and appointment setting program as these provide your sales teams with the right people to pursue and realize these goals. Going back to the prime motivators of a successful business, successful revenue generation and business growth can be realized through several factors, one of which is having an optimized marketing infrastructure. You might be even wondering about why you should trust your lead generation activities to an independent enterprise. For even more compelling reasons: Outsourcing frees you from stress. Outsourcing provides quality-services. Outsourcing is reliable. Outsourcing gives you more time for more important things.