Truth Studies – McCann Truth Central The Truth About Privacy – 2013 Update In the two years since we launched our first Truth About Privacy study, much has changed in the national dialogue around the issue of personal privacy. In this new Truth About Privacy study we uncover how people’s attitudes and behaviors have altered in the last two years and identify the ‘new rules for cool’ in an era of over-sharing to help brands navigate today’s tapped in culture. Our research, conducted in the US, included an 1100 person online quantitative study and five focus groups with consumers ranging from 16-60. For an executive summary of this study, please email us at truthcentral@mccann.com
20 creative guerilla marketing campaigns We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection. 1. Superette – Short shorts The Silent City: Digitally Assembled Futuristic Megalopolises by Yang Yongliang Sleepless Wonderland, Lightbox, 2012 Sleepless Wonderland, Lightbox, 2012 (detail) Snake and Grenade, Lightbox, 2012 Snake and Grenade, Lightbox, 2012 (detail) Software & Services DEMO Discover how Infusionsoft's sales and marketing software helps small businesses just like yours. Infusionsoft is the only sales and marketing software built exclusively for small business. Whether your storefront is online, on Main Street, or a service that’s on the go, Infusionsoft can help. Use Infusionsoft to map out each step of your sales and marketing strategy and automate repetitive tasks like follow-up.
Sex Sells, 50 Creative Sexual Advertisements Here is the cold hard truth, “Sex Sells.” Hate or love it, sex attracts the eye more than any other type of advertisement. We are sexual beings, therefore are attracted to sexually related subjects, jokes, and other matters. Algorithmic 3D, Algorithmic, Art, Audio-Reactive, Computational Design, Design, Generative, Graphic Design, Inspiration, Java, OpenGL, Particles, Processing.org, Reza, Simulation, Special Effects, Technology, vfx, Visuals March 14, 2012 My interpretation of the emoticon “OMG” for Samsung’s Noteworthy Project: noteworthyproject.com/ The 3 Attributes to Look for in Top Talent One of the things that great companies do is they hire the best people. These successful companies aren’t afraid to recruit the best candidates from other organizations or pull talented people from other industries. There are three attributes that are most important to an organization when hiring: attitude, competency and mindset. Attitude. An employee has a passion for the organization and what it is trying to accomplish and is excited about being a part of the organization. Competency.
50 Creative WWF Campaigns That Make You Think Twice The World Wide Fund for Nature (WWF) is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment. It is the world’s largest independent conservation organization with over 5 million supporters worldwide, working in more than 90 countries, supporting around 1300 conservation and environmental projects around the world. With the mission” to halt and reverse the destruction of our environment”, WWF is trying hard to make this world a better place. To WWF, what’s important is to get their message passed to the public, and to arise the public awareness of the importance of protecting the nature.
Zim and Zou Official poster of the SXSW Film Festival 2014 (Austin, Texas). In collaboration with Gravillis. Austin's symbols : - Paramount Theater - Food Trailer Parks - South Congress Bridge bats (- The Texas Capitol) "Our goal was to create a poster that did not feel like it could be easily digitally reproduced. Ultimately, we wanted to embrace the 'do-it-yourself' ethos that SXSW has shown each year with their creative and imaginative footprint at the festival.” Typography Design 55 Remarkable Examples Check out these remarkable examples of typography findings from the all over the net, here you can find typeface design, lettering, illustrated typography and typography posters. Today we are selected 55 remarkable examples of typography design are created by some hard-working and dedicated designers. Typography design is now more popular and we can notice a surge for fonts type work on portfolio sites. Typography is the design of glyph printing which is the looks of characters. Designers of typefaces are called type designers, and often typographers.
Logo and Stationery for Seam by For Brands Polish design agency For Brands were recently commissioned to create a new visual identity for Seam, a distributor of luxury clothing brands, that would convey a sense of craftsmanship and an eye for detail. For Brands mixes classic typographic detail with contemporary customisation delivered across tactile material choices with hand finished detail, fusing urban, craft and fashion sensibilities. Although the logotype utilises an increasingly familiar aesthetic (check out these), the absent stems of a classic serif is quick and effective way to establish a clear juxtaposition of (stencil cut) utility and high fashion statement and detail alongside a couple of proprietary sweeps in the A and M that appear appropriate for the brands that Seam stock.