Apple Watch To Make Editorial Debut in Vogue China - BoF - The Business of Fashion

BEIJING, China — Apple’s relationship with fashion has grown from a casual flirtation to a full-blown love affair. BoF can reveal that the Apple Watch is set to make its editorial debut on the cover of Vogue China’s November issue, out this Monday, featuring Liu Wen. A spread from Vogue China’s November issue | Source: Vogue China It’s the latest in a series of activities that puts fashion at the focus of Apple’s communication strategy. On September 9th, in the middle of New York Fashion Week, the Silicon Valley-based company invited a cadre of fashion editors and bloggers to the unveiling of the Apple Watch, held at its the headquarters in Cupertino, California. Later that evening, Apple organised a high-profile dinner for 250 fashion insiders, co-hosted by Azzedine Alaïa, Marc Newson and Jonathan Ive. Apple Watch by David Sims and Karl Templer | Source: Courtesy Apple But why might Apple choose a Chinese fashion magazine for its editorial debut?

Is Givenchy Really a Couture House? — The Fashion Law In light of the Fall/Winter 2014 couture shows, Alexander Fury, fashion editor of The Independent posed a question that piqued my interest: When does your status as a "couture" house expire? While Fury questioned this on the heels of the Givenchy Spring/Summer 2015 menswear show (he clarified that is was not a "a pointed menswear comment, just prompted by their Instagram" in reference to the brand's tag line, which reads "GIVENCHY OFFICIAL INSTAGRAM OF THE COUTURE HOUSE"), his question raises some interesting points beyond Givenchy. In an article that Fury subsequently penned, he noted the mystery that surrounds couture. Couture (aka haute couture) is governed by Fédération française de la couture, du prêt-à-porter des couturiers et des créateurs de mode (hereinafter "Fédération française de la couture"), a more modern version of the Chambre syndicale de la haute couture parisienne, the body that historically governed couture creation in France beginning in 1868.

How Premium Fashion Brands Are Maximizing Their Social Media ROI Social media and digital technology have forever changed the retail industry. In 2011, brands and retailers have reached a tipping point, digital innovations have decentralized commerce, and real-time consumer demand for designer merchandise has forever changed retail production cycles. Many fashion brands, mocked for their inability to move with the web because of a fear of accessibility, are no longer fighting the flow. Through their embrace of social media and social commerce, fashion brands are now innovating and profiting from their online marketing strategies. Luxury and premium brands are starting to lead the way for all retailers looking to connect with their customers and build online revenue channels. Fashion Brands and Social Commerce Online shopping is becoming a socially connected event. During the past year, the luxury market experienced a digital tipping point, with many brands rolling out new e-commerce sites, social media campaigns and mobile applications.

Transgender Models Strike A Pose In New Barneys Ads, Catalogs: PHOTOSNewNowNext by Eric Shorey 1/30/2014 Valentijn (on left) wears Giorgio Armani. Ryley (center) wears Armani Collezioni. Barneys has taken a progressive step forward with its new ad campaign and catalogs: Shot by legendary photographer Bruce Weber, “Brothers, Sisters, Sons & Daughters“ features some 17 trans men and women sporting high-end fashion available at the luxe retailer “I was exquisitely aware that in the last decade, the [lesbian, gay and bi] communities have made extraordinary advances, and the transgender community has not shared in that progress,” Barneys marketing exec Dennis Freedman, formerly the creative director of W magazine, told the New York Times. The models are depicted interacting with family members and loved ones (while still looking devastatingly gorgeous) and their personal stories are being shared on a Barney’s mini-site, The Window. One of the participants, Valentijn de Hingh, was impressed Barneys looked beyond the bottom line: h/t: New York Times @eric_shorey