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SBD/ECA Diffbot: Identify and Extract from Any Web page TechCrunch Everyone's Related The Digital Generation Gap: How Brands Can Capitalize on the Growing Senior Online Set Written on Jan 10, 2007 Author Misha Cornes | ♻ Retweet My mom is 64. Is this your vision of Seniors online? Well let me paint a different picture. With the Internet at about 70% penetration in North America, Senior consumers are some of the last people to get online. They’re educated and affluent. They’re not sitting around the house. They’re not all watching 60 Minutes. So how are Seniors different? While Seniors see the value of interactive media for communications, it’s not a priority commerce channel. Misha Cornes is Director of Strategy at Organic, a leading digital marketing agency that is a wholly owned subsidiary of Omnicom. Reader Comments. Misha, I read your posting and wanted to add some additional thoughts to your post. You mentioned the seniors lack of trust in technology. Companies and agencies refuse to acknowledge research that shows that Boomers will change brands. I believe that the failure of companies and agencies to embrace this market comes down to three things.

Go. The Internet to go. Six Predictions for 2007 Mark Kingdon | January 2, 2007 | 0 Comments inShare0 Fasten your seatbelts. It's going to be the most exciting year in interactive marketing yet. A year ago, when I made my predictions for 2006, it was clear everything was in place for 2006 to be a watershed year – and it turned out to be just that. Looking forward to 2007, I see six key themes that will shape the year: Niche Social Media Sites Achieve Critical Mass: I touched on this topic in my last column, but it's worth revisiting as vertical (or special interest) social networking sites are getting traction. Based on the momentum in 2006, 2007 is poised to be the most exciting year on record in this industry.