4 Tips to Track Social Media Better Using AddThis After you’ve set up your social media strategy to align with your business goals, and pulled together either paid or free social monitoring services, you’ve got one more habit to get into: tracking. From one fellow community manager to another, you know how important it is to know how one tweet performed versus another, or if one blog post rocked on one social network over another. This can only happen by having the right tracking in place. Use Trackable Sharing Buttons Not all sharing buttons are created equal, which is why you should pick sharing buttons that will give you a good signal of what’s going on in your site. By using the right sharing buttons to help you see which social network is most popular among your audience, you’re going to understand your community better. Use Trackable Follow Buttons Do you know, off the top of your head, how many social followers your site got for you this week? Use Trackable URLs Use Analytics
Healthcare | Blue Latitude I recently met Thomas, a man in his early thirties with a debilitating chronic condition. He is poly-medicated, needs weekly kinesitherapy, and knows that at best, his condition is stable. Thomas openly admits that he does not take his medicines as prescribed: “I forget sometimes” or “I can’t be bothered” and even “I don’t […] The eyeforpharma Multichannel Marketing Summit, held at Victoria Park Plaza hotel, brought together pharma’s marketing community who were all keen to learn how to enhance their current multichannel strategy. We’ve been following #e4pMCM to bring you the best bits of the conference, as it happened on Twitter: Bert van Eijk @Boehringer talks #multichannel #marketing & #oncology #cancer @eyeforpharma […] Forget content; in pharma it’s the customer who is king! Blue Latitude are running a multichannel workshop at the 4th Annual Multichannel Marketing Summit 2014. Artificial Intelligence is no longer the thing of science-fiction, it’s part of our reality.
One year on, CEOs still not getting social | VentureBeat | Social | by Stewart Rogers The 2014 CEO.com Social CEO Report, an annual survey that investigates the social media habits of business leaders, has been released. The results show a depressingly small increase in social activity from Fortune 500 business leaders over last year’s analysis. While the report does show some growth in CEO use of Twitter, Facebook, LinkedIn, Google+, and Instagram, a closer look at the data suggests that most of these business leaders either don’t “get” social media or they are actively avoiding it, possibly to focus on internal communications. Amazingly, the CEO.com report shows that 68 percent of Fortune 500 CEOs have no social presence on any of the major networks. How do those numbers stack up? When you add in the fact that almost half of these active users tweet just once a month, it paints a dismal picture. The most active CEO on Twitter is Jack Salzwedel of American Family Mutual Insurance Group. Facebook growth statistics tell a similar story. Mobile developer or publisher?
30 Little-Known Features of Facebook, Twitter, and More 69 Flares Filament.io 69 Flares × When I first set foot in Disneyland, I race to the most famous rides first—Splash Mountain, the Matterhorn, Indiana Jones, all the biggest and best. Little do I know there are just as many hidden gems and overlooked attractions that I’ve likely missed in my sprint for the headliners. Social networks are a little like Disneyland in this regard. Which features of Facebook, Twitter, and the other major social networks have perhaps slipped under our noses? Read ahead to learn all 30 little-known features (and see which ones you might already know!). 5 Little-Known Facebook Features 1. Whenever you see a story that someone has shared in your news feed, you’ll find a “Save” option in the drop-down menu under the top, right corner. “Save” also shows up on pages. Where do all these saved posts and pages end up? Once you’ve saved a few, you’ll notice a new menu item in the left sidebar of your homepage. 2. 3. Check regularly for spam. 4. 5. Here’s what you see: 1. 2.
Social Media Review: How to Decide Whether You Need a New Strategy According to a recent research, over 50 percent of businesses need to rework their social media strategy. This does not mean that so far they’ve been doing it all wrong; it just means that their present social media marketing strategy isn’t in line with their audience on social media platforms. Undoubtedly, social media is huge, and is only getting bigger and if your marketing strategy is not updated as frequently as the changes come in, you’re definitely missing a large chunk of your targeted audience. Contrary to the common perception, a social media marketing strategy is not something that can be perfected. What sales and marketing managers have to be diligent about is closely following the change in the trend adoption and audience behavior on an almost daily basis and then adjust their strategies accordingly. Additionally, if you are using social media for marketing without any substantial results, then perhaps you are doing it all wrong and have to rework your strategy completely.
Growing Your Business the Social Media Way Already owning a business? Looking for ways to grow it significantly? Well, get connected – that’s the key mantra. Connect with Fans and Others on Social Media Social media makes the process of connecting with your customers and other stakeholders easier than ever before. Market Your Website Using Social Media Related Resources from B2C» Free Webcast: Build Better Products by Identifying and Validating Your Riskiest Assumptions It is important to use social media to market your website as well. Give Fans on Social Media Reasons to Share Your Links Remember, it’s your fans who will help you the most. Share Unique Ways to Use Your Products Why will your customers buy products from you? Provide Showcase of Products for the Fans Make full use of websites like Pinterest or Slideshare. Image Courtesy: boostlikes.com Author: Richard Spiegel Richard Spiegel is a writer and web enthusiast.
92% of Australia's Federal Politicians Now Use Facebook and/or Twitter I've been tracking the number of Australian Federal politicians using Australia's leading social channels for two years now, seeing the number using at least one of Facebook and Twitter grow from 79% in April 2012 to 90% in November 2013 to a current level of 92%. What's even more interesting is in the details, which you'll find in my thoughts below. To access the raw data and statistics, go to my latest Google Doc at: docs.google.com/spreadsheet/ccc?key=0Ap1exl80wB8OdFhaQ1gzdzg3d1VWcF... While the overall use of social media is at 92.48%, or 209 out of 226 federal politicians (150 Members of the House of Representatives and 76 Senators), the situation is very different between the houses. The House of Representatives has a far greater level of social media use at 95.33% compared to the Senate at 86.84%. This rationale also carries over to Representatives with geographically large electorates, such as in the NT, WA, SA and Qld.
Ice Bucket Challenge for a frigid society A recent Forbes article poses the question-and-answer: "Think The ALS Ice Bucket Challenge Is Stupid? You're Wrong". The Ice Bucket Challenge is one of the modern era's greater marketing coups: a social media-based campaign to raise awareness and funds for amyotrophic lateral sclerosis (ALS), a fatal neurodegenerative disease. The premise is that you either donate money to ALS charities or have a bucket of ice water dumped over your head; some people do both. The dumping is filmed and videos are posted on the internet, while their soaked protagonists nominate others to accept the challenge. The operation has been celebrity-heavy, drenching the likes of US business magnate Bill Gates and Brazilian supermodel Adriana Lima. An examination of various aspects of the campaign, however, reveals it doesn't exactly merit cockle-warming. Egos in the spotlight Of these egos, the Bill Gates variety is particularly problematic. And Gates is just the tip of the iceberg. Right and wrong systems
Sara Greene is fundraising for The Sick Children's Trust We knew that Harry would be very poorly when he was born as we were told he had a very serious kidney condition but we didn't expect that he would arrive 7 weeks early ! It was a Thursday evening and I tucked my other son Oliver into bed and told him I'd take hI'm to nursery in the morning. He was only 2 yrs old so we hadn't explained about Mummy going into hospital to have Harry, we thought there'd be plenty of time. Harry was born on the Sunday and Oliver came to see us with Grandad but then had to go back to Hull again. Eckersley House was situated right opposite the hospital and provided a room, shared kitchen, dining area and lounge. Harry was transferred to Hull when he was well enough but he has had to have 5 different lots of surgery over the last 2 years, mostly at Leeds. Eckersely House is a free provision and depends upon fundraising to stay open. Thanks everyone Sara Donating through JustGiving is simple, fast and totally secure.
Viral Charity Campaigns Hold the Secret Ingredient to Success | Pass Peace On Viral Charity Campaigns Hold the Secret Ingredient to Success New campaigns are a dime a dozen, they come and go all the time but every now and then there is a campaign that sticks, gets noticed, and really makes an impact. What does it take to get noticed? What is the secret ingredient? Sure, a big budget can help but you can’t just throw money at a viral marketing campaign and expect that to be enough. Let’s take a look at 5 campaigns that demonstrate that you don’t necessarily need to have a massive brand with a massive budget in order to get your message in front of a huge audience. Random Acts They set out to conquer the world with kindness, with one random act of kindness at a time. They have built a community along with a platform for people to undertake random acts of kindness. The reason this campaign works so well is because it shows how anyone at all can make a difference, and even small acts of kindness are the building blocks towards massive change. The Echelon House Comments
Is Your Organic Social Reach As Bad As You Think? Getting organic posts in front of users on social media has become increasingly difficult for brands – particularly on Facebook, which has been quite open about its reduction of organic reach (even if some find its stated reasons a little questionable). What actions have you taken in your social strategy in response to organic reach decline? Share in the comments. There’s no question that it’s harder to reach Facebook fans without paying these days. Facebook is certainly the one that matters most as it has the largest user base (by far), but others like Twitter and Google+ also offer brands great potential for reaching people. A new study looks at content across these social networks, and finds that brands are generally still able to reach a significant amount of people without paying, but also that the overwhelming majority of posts don’t get any engagement. Another key finding is that data-driven posts saw far more reach and engagement than scheduled posts.
The Human-to-Human Factor in Social Media | SocialFlow The Human-to-Human Factor in Social Media August 25, 2014 Even the best viral stories have a finite lifespan, and the ALS Ice Bucket Challenge is no different. Retweets about the challenge tapered significantly over the weekend, as show in the chart below. So much has been written (two good stories can be found here and here) about this phenomenon that even the “What can we learn?” perspective seems to have been well covered. It’s difficult to know for certain what caused this renewed two-day surge, but one significant contributor appears to be this video from Anthony Carabajal. It’s tempting to try to correlate the increased traffic on August 20 and 21 to his message, and then to hypothesize how that impacted ALS fundraising—but we’ll leave that to the many researchers who will surely be analyzing this phenomenon. Data aside, the Ice Bucket Challenge phenomenon is just the latest example of how authentic, emotional stories can spur each of us to action.
The Burrito Principle + 11 More Unique Marketing Ideas 99 Flares Filament.io 99 Flares × I sometimes find myself getting lost in a sea of marketing advice. There’s just so much out there. We produce four to five marketing posts on the Buffer blog every week, and we are just one of many sources of social media marketing advice. Multiply our handful of weekly posts with the countless blogs, tweets, updates, and emails, and the social media tips grow exponentially. How can a marketing idea or bit of advice stand out from the crowd? We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. In this post we’ll explore 12 unique ideas to improve your marketing, each with a distinctly memorable name and concept. 1. It’s fitting to start with this marketing idea because it forms the basis for the rest of the ideas to come. On the Help Scout blog, Gregory Ciotti points out just how useful Pomodoro Marketing can be, using the example of the Pomodoro Technique for time management. 2. mailto:? 3. 4. 8:30 a.m.
How social media is becoming a way to spur transparency at workplace NEW DELHI: When most companies are blocking employee access to social media networks, a few are going the other extreme. They are encouraging their staffers to be on social media, even running contests around Facebook, WhatsApp and Dubsmash. At the office of travel startup Stayzilla, which does 'Airbnb-style' rentals, critical decisions aren't taken in board meetings. Using social media internally for this 550-employee strong company helps break traditional workplace hierarchies as well as bring in transparency. Which is why when the company's information technology engineers wanted to block Facebook on the office servers, Vasupal put his foot down. For Google as well as several startups, embracing social media at the workplace is a way to engage and encourage internal communication among a young workforce. Bigger companies will need to figure out ways to leverage social media instead of banning it, says Prasenjit Bhattacharya, CEO of Great Place to Work Institute.