Integrated Campaign for UK's Leading Workflow Automation Solution - B2B Lead Generation Company Malaysia The Client The Client is a leading provider of enterprise workflow applications software and automation solutions that help increase efficiency and simplify business processes through process-driven applications. Based in London, UK, the Client serves a stable of more than 1500 corporate clients in 40 countries, with over 1 million users worldwide. The Challenge The Client was seeking to drive attendees to its Microsoft SharePoint Seminar in London. The Callbox Solution Callbox had an excellent campaign with the Client’s main branch in the US, and was recommended by the latter to its UK branch. With two weeks left in the project, Callbox proposed an integrated two-phase campaign to make a shift from event invitation to lead generation marketing to which the client agreed. Throughout the campaign, Callbox communicated regularly with the Client through PipelineCRM, which allowed the Client to monitor campaign progress in real-time. The Results
Qualities of a Competent B2B Lead Generation Outsourcing Firm Confident B2B businesses are more than willing to spend on anything that provides optimum advantages. Typically, they exhaust a great deal of their marketing budget on such aspects as social media and branding. However, lead generation continues to be a complex challenge. Although in-house lead generation services have their own advantages, they entail additional costs and time for personnel nurturing. But this leads to yet another challenge: Choosing the perfect firm for the job. Here is a simple list of qualities and proficiencies that can help filter out the competent from the not so competent. Multi-channel capabilities. Accurate. Persistent. Transparent. Outsourcing B2B lead nurturing and generation is a cost-efficient way to drive up revenue.
Rock Solid Leads for AU and NZ’s Top Technology Consulting Firm - B2B Lead Generation Company Malaysia The Client The Client is the largest independent Oracle, PeopleSoft and JD Edwards consulting organization in Australia and New Zealand as well as the largest Oracle, PeopleSoft, JD Edwards and Microsoft SQL Server support organization in Australia and New Zealand. The Client is a specialized technology consulting organization focused on building and supporting long-term relationships with enterprise and government customers. The Client is an Oracle Certified Advantage Partner, the highest level of partnership with Oracle, only achieved by a few companies globally. They provide a complete service continuum of Oracle, PeopleSoft, JD Edwards and SQL Server including: sales, planning, design, implementation, project management and support. The Challenges Increase sales and generate awareness about the benefits of the Client’s products and servicesPromote the Client’s event entitled “Oracle Leadership Forum”, gather attendees and confirm their attendance The Callbox Solution The Results
The Quintessential Guide to Building Trust for Better Business Effectiveness in Malaysia You can’t expect people to buy your product or service when they have second thoughts about engaging you the first time around. There are some companies that try to shorten the buying cycle with the expectation of getting as many closed sales as they want. But the truth is, even if you are able to generate high numbers of business leads within a single period, there is a small chance these leads will end up buying. Obviously, they still don’t know if you are the contractor they are looking for. In this sense, building trust can be a long and arduous process, but when it comes to acquiring high quality B2B leads and nurturing these leads into sales ready prospects, there are no shortcuts. Take time to read some of them and you’ll be winning sales like you’re winning in Tetris. Know your people. In B2B lead generation, you can’t go on contacting people without knowing who they are and what they currently want at first. Tip: Identify your key decision makers for lead generation. Check out!
How to Revive a Lead Gen Campaign Gone Dormant After the Lean Season No matter how good your business is, it will experience a slow season for one reason or another. Most businesses go through some of a dry spell – a time of year when sales drop off. It may be because of the weather, or a really bad economy, or in the case of B2B companies, a month or a season with lots of holidays. Whatever the reason, no business is exempt from this dreaded event, and certainly no businessman looks forward to the dip in revenue. There’s a silver lining to this. The period when business regresses from running to jogging to just doing a brisk walk is the time during which you should be even more active in maintaining existing sales leads, as well as working to generate new leads. The methods you would use to generate sales during your peak season are probably going to be markedly different from those which you would employ in the slower part of the year. As is always the case, knowing the problem is half the solution. Taking a New Approach Give it a Personal Touch
Top Three SEO Tactics To Avoid (Wait, Is SEO Still Relevant Anyway?) Search Engine optimization (SEO) was the buzzword of years long ago, like, 17 years ago. One might think that because it’s been around for so long everyone knows how to leverage it for their personal use and drive hordes of potential sales leads to their website. Although there have been a few successful stories, SEO is still a science of such fluid structure that even now marketers are having difficulty taming it. When it first gained popularity, everyone who was anyone adopted it as an online marketing strategy. Then Google released the Panda update and everyone’s efforts went back to zero. SEO is still very much relevant, although is has taken a considerable step backwards to make room for other digital marketing strategies such as social media, email and especially content marketing. Whether you are still using these top 3 detrimental SEO tactics or plan to use them in the future – DON’T: Keyword Stuffing.
Upstart Storage Company Beats Launching Turnout Target in a Flash - B2B Lead Generation Company Malaysia The Client The Client is a US-based all-flash enterprise storage company that enables broad deployment of flash in data centers. Founded in 2009, the company was named a silver winner in the Enterprise Product of the Year in Best in Biz Awards 2011, and the Wall Street Journal 2012 Technology Innovation Awards. The Challenge In January 2014, the Client hired Callbox for an appointment setting campaign targeting decision makers from Fortune 1000 companies in Singapore, Malaysia, and the Philippines. About a week before the event, the company realized that it was coming up short of its goal of 80 registrations. With only two days to plan and execute the campaign, the challenge for Callbox was to develop a quick and engaging approach in order to generate as many confirmed registrations as possible, while carefully considering the Client’s qualification requirements. The Callbox Solution The goal of the entire campaign was three-fold: The Results
The Proven Ways to Generate Sales Leads for IT Services in Malaysia Getting sales leads for IT services is really just the same as acquiring sales leads in any other market. It all starts with a sales-ready prospect list. In the vast IT field, however, what gives you the edge over your closest competitor is a prospect list built on a solid understanding of the IT industry, as well as its product and service needs. Know the target Market According to a study by the Australian Trade Commission, the Malaysian Information Technology Market has strong growth fundamentals, including low PC penetration, rising incomes, and a high-tech focused national development plan. The market is somewhat fragmented – there is sophisticated metropolitan market in and around the capital, but still very much a developing market in other regions. Striking a Balance between Conventional and Emerging Trends That said, let’s set this straight. 1) Use Only Good/Useful Content Let’s call this the “awareness phase”, when they are just discovering solutions to their problems. Free!
Software Company Favors Callbox Sales Leads Over Own Contact List - B2B Lead Generation Company Malaysia The Client The Client is a Microsoft Certified Business Partner providing global services for industry-specific implementation of Microsoft Dynamics. A Microsoft’s Eastern Region Competency Awardee, the Client is an authorized reseller of Microsoft Dynamics AX “Axapta”, Microsoft Dynamics GP “Great Plains”, and dynamics CRM. The Challenge Before engaging Callbox, the Client had difficulty generating a sufficient number of leads for its inside sales team due to a saturated contact list, limited market area, and changing lead qualification requirements. With its priorities on selling, the Client needed a reliable lead generation partner to fill the gaps that were emerging in its sales pipeline with sales-ready leads, so that its inside sales team could focus on converting those leads into sales, instead of spending its limited time prospecting. The Callbox Solution The Results The Client has been renewing its contract with Callbox continually for more than five years.
Quantifying Lead Generation Success for World-Class Data Solutions Provider The Client The Client is a global leader in data backup, data recovery, and archiving solutions. Based in Singapore, it provides expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide. The Challenge The Client hired a lead generation provider but needed additional support for other marketing initiatives. It looked for a reliable telemarketing partner with significant regional experience and resources in order to: Cold call to invite participants to its open house events in AustraliaProfile its database and generate market feedback to improve its sales lead generation campaign After searching and comparing several service providers found on the internet, the Client was impressed by Callbox’s track record in B2B lead generation and immediately penned a deal. The Callbox Solution Callbox set up an outbound telemarketing team to initiate a call-to-invite campaign to be followed by a lead generation/client profiling campaign.
Exploring B2B Customer Dynamics the Effective Way through Automation With millions of businesses that need helping, how can a solutions provider such as yourself navigate through the complexities of your market? How will you be able to draw out those who might develop a strong affinity towards your product? And how can you develop demand generation strategies that can drive a large amount of B2B leads? The need to understand the B2B buyer is stronger than ever. Perhaps, stronger than the desire to boost one’s sales and generate record revenues. A complex community Getting people to engage is much more complex than we think given that there is no correct marketing model to speak of anymore. As with every social structure, the business community is for the most part organic. Which leads us to the question: Can you do something to get around this problem? Don’t panic, it’s automatic Most businesses express reluctance in applying marketing automation over the fact that it diminishes the “human aspect” of lead generation and appointment setting.
Let Your Instincts Help In Generating Sales Leads In Singapore When it comes to generating sales leads in Singapore, we are often interested in the numbers, the statistics, of your business prospects. You want to be successful in your B2B lead generation campaign, so you need the facts clear, no doubts or misgivings. However, even the smartest or the most accurate data may not be a good measure for profits. Sometimes, the best business solutions come from what your instincts are telling you. Heed your interests – your instincts are hard-wired to what interests you. As marketers in Singapore, you should also count on your instincts to tell you what to do.
Callbox Provides Maximum Marketing Support for Talent Management Solutions Leader - B2B Lead Generation Australia The Client The Client is a worldwide talent management leader with experience serving organizations of all sizes. The Client configures talent solutions for specific business needs to dramatically improve business performance. They provide on demand talent management solutions to assess, acquire, develop, and align workforce. The Client delivers a comprehensive suite of solutions for businesses of all sizes, matching all sources of talent – be they professional and hourly candidates, agency referrals, campus recruits, contingent workers, or existing employees to all positions, whether it is centralized, decentralized, or multinational. It maintains its headquarters in the San Francisco Bay Area and a research and development facility in Quebec City, where the company employs approximately 300 people focused solely on talent management applications. The Challenge The Client needed to invite prospects to its 2007 World conference. The Callbox Solution The Results
Your Guide to a Successful International Social Media Campaign There is no doubt that social media is where many people get all of their news and advertisements. Younger viewers have an even higher rate of social media use than older. Here are some tips for conducting a successful social media campaign across the world: Get the translation right Social media campaigns in multiple languages can be tricky. Create engaging content for your chosen demographic No one wants to read a long-winded sales pitch. Update consistently It is hard for many small businesses to find the time to conduct their own marketing on a regular basis. Send your message across the board It is important to not limit your social media campaign to just one or two platforms. Successful examples of great international campaigns Red Bull is one example of a very successful international social marketing platform. Know your target demographic One of the most important aspects of any marketing campaign is knowing your target demographic.