IceRocket real-time search BuzzLogic: Welcome to the Conversation San Francisco, Calif. (November 3, 2011)BuzzLogic, an online media company that specializes in emotive-based advertising, announced today that it has changed its name to Twelvefold Media. The word twelvefold signifies a substantial increase in size, degree or amount and centers upon Spectrum, the companys recently launched, emotive-based online advertising platform. Spectrum introduced a new definition of relevance for targeting ad messages. The technology moves beyond simple context of keywords on a page to reflect the influence, authority and emotional mindset a piece of content creates with its readers. Spectrum identifies and understands these components at a page level versus the site or category level. "BuzzLogic was a name that reflected more of who we were years ago, which created misunderstanding in the marketplace," said Twelvefold Media CEO Dave Hills. The company has also renamed its suite of products that comprise Spectrum:
Ami Software - Logiciels de veille stratégique et d'intelligence économique Reputation Manager Collective Intellect | Social Media Analytics Oracle Social Cloud is a cloud service that helps you manage and scale your relationship with customers on social media channels. Oracle has integrated the best-in-class social relationship management (SRM) components - social listening, social engagement, social publishing, social content & apps, and social analytics - into one unified cloud service to give you the most complete SRM solution on the market. Why Oracle? Only Oracle can connect every interaction your customer has with your brand. Planejamento Estratégico Orientado à Resultados - Administração e Gestão Empresarial A manhã do último dia de evento começou com Bill George, professor de Harvard e ex-Chairman e ex-CEO da Medtronic, e, no período que esteve à frente da companhia, alavancou seu valor de mercado de U$1 bi para U$60 bi. E que cartão de visitas! Porém, na palestra, conseguiu falar, na primeira metade da palestra, sobre o óbvio, e na outra metade fez merchandising de seu livro (Your True North, ou Seu Norte Verdadeiro). O tema da palestra foi liderança, assunto em que é difícil se diferenciar, aparentemente mesmo tendo uma enorme bagagem. Este conceito do norte verdadeiro é uma analogia com navegação magnética (bússola), onde temos o norte mostrado na bússola, e o norte verdadeiro, que é calculado independente das influências do campo magnético da terra. Em um voo, é importante conhecer o norte verdadeiro (e o GPS acha fácil), para que você não se perca de sua rota. Ele comentou também sobre o forte pilar de gestão que é: Liderança, Conhecimento Técnico e Método.
Social Media Monitoring Tools - Brandwatch International Network for Social Network Analysis AWStats - Free log file analyzer for advanced statistics (GNU GPL). Social Media Monitoring, Reporting & Workshops | BuzzNumbers 6 Tools Every Google Analytics User Should Have: Unofficial Google Analytics Blog 6 Tools Every Google Analytics User Should Have January 30, 2009 Google Analytics is a fantastic tool as it is - and it's always improving, but there are a lot of people out there that have created tools to make it even better. In an effort to make everyone aware of these fantastic and easy-to-use tools, I've compiled a list of the ones we use everyday. If we missed one, or if you've got a great tool that we should add to the list, please let us know! We're always looking for ways to make Google Analytics easier to install and use. Here's the full list: #1. Jeremy Aube - ROI Revolution What It Does: Here at ROI Revolution, we deal with Google Analytics every day in order to help our AdWords clients get the most out of their spend. Here's a full list of the things this add-on does, but note that Jeremy adds more and more features to his tool all the time: Where To Get It: First, you'll have to install Greasemonkey, and then install Jeremy's script. #2. Chris Egner - EpikOne #3. #4.
Social Media Monitoring Tool | Meltwater Buzz | Meltwater Group Application error: a client-side exception has occurred (see the browser console for more information). Home - Social Media Monitoring and Engagement Synthesio accompagne Nissan depuis début 2011 afin de suivre et d'analyser les conversations des internautes dans 20 pays. Tous les quatre ans, un des rendez-vous majeurs du rugby mondial, le Lions Rugby Tour, rassemble les meilleurs joueurs anglais, écossais et irlandais pour une tournée en Australie, en Nouvelle-Zélande et en Afrique du Sud. Orange a conclu un partenariat avec Synthesio afin de suivre les avis de ses clients sur les médias sociaux. L'opérateur a ainsi pu identifier et résoudre des problèmes collectifs mentionnés sur les forums
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