The Best-Kept Secret in Recruiting: Having a Strong Talent Brand For the average candidate weighing a job offer, perception is just as important as reality. Asked what most influences their decision to accept or decline a position, 56 percent of professionals said it's the company's "talent brand," according to a new LinkedIn survey of full-time employees and talent acquisition managers. A talent brand means a company's reputation among external candidates as a desirable place to work. For example, it's safe to say that Google has a really strong talent brand.
Heganoo. Raconter une histoire avec une carte Heganoo est un outil tice qui permet de faire du « storymapping », autrement dit une narration multimédia basée sur l’utilisation de la cartographie. Plusieurs outils en ligne permettent de raconter une histoire qui se déroule à plusieurs endroits ou sur une période de temps à travers l’usage de cartes. Les Storymaps, à l’image des cartes mentales, permettent d’offrir une approche interactive de l’histoire ou de la géographie, pour ne citer que ces deux matières. Heganoo se distingue par une mise en oeuvre et une utilisation relativement simple mais surtout par un rendu final particulièrement réussi. Heganoo vous permet d’installer sur une carte des points d’intérêt personnalisés puis d’offrir une navigation agréable et interactive pour aller d’un point à l’autre. Sur Heganoo vous trouverez de nombreux exemples de cartes interactives créées par d’autres utilisateurs qui pourront vous servir de source d’inspiration. Une fois votre carte créée, le site vous permet de la partager facilement.
How to Tell a Great Story We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. It’s an essential skill, but what makes a compelling story in a business context? And how can you improve your ability to tell stories that persuade? What the Experts Say In our information-saturated age, business leaders “won’t be heard unless they’re telling stories,” says Nick Morgan, author of Power Cues and president and founder of Public Words, a communications consulting firm. “Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all,” he says. But stories create “sticky” memories by attaching emotions to things that happen. Start with a message Every storytelling exercise should begin by asking: Who is my audience and what is the message I want to share with them? Principles to Remember Do: Don’t:
Memetic engineering Memetic engineering is a term developed and coined by Leveious Rolando, John Sokol, and Gibran Burchett while they researched and observed the behavior of people after being purposely exposed (knowingly and unknowingly) to certain memetic themes. The term is based on Richard Dawkins' theory of memes. The process of developing memes, through meme-splicing and memetic synthesis, with the intent of altering the behavior of others in society or humanity.The process of creating and developing theories or ideologies based on an analytical study of societies, cultures, their ways of thinking and the evolution of their minds.The process of modifying human beliefs, thought patterns, etc. Definition[edit] According to the above theory, typical memetic engineers include scientists, engineers, industrial designers, ad-men, artists, publicists, political activists, and religious missionaries. Origins of memetic engineering[edit] Applied memetic engineering[edit] Examples[edit] See also[edit]
Ethos, Logos, Pathos : The 3 Modes of Persuasion Content Marketing Predictions for Talent Acquisition in 2015 “2015 is the year content subsumes marketing and brands realize that content is the atomic particle of every aspect of marketing.” – Shane Snow, Contently It’s old hat to say that Amazon CEO Jeff Bezos defined “brand” as what people say about you when you aren’t in the room. But even if that’s true, Bezos has only identified the situation without prescribing a way of changing it. For talent acquisition professionals, this is doubly important as our prospects form impressions of our brands long before we can reach out to them. Which is why we’re so in love with content and content marketing. In many ways, 2013 and 2014 were when content marketing went from “interesting idea” to “useful tool” for talent acquisition. As 2015 approaches, no doubt you’re wondering what the future holds for content marketing within the talent acquisition space. Be Authentic We professional marketers can create (or in many cases, pay others to create) content that is pretty light on realism. Get Specific
Narration transmédia - acteurs et enjeux d'une forme de création ém... The Secret Behind How The New York Times Creates Viral Articles This guest post is written by Robby Smith. Robby is on the Science of People Team and is working toward his certification as a Certified Body Language Trainer and Coach. You can connect with him on LinkedIn. Have you ever wondered what makes a story so compelling? Or why certain stories go viral? At the Science of People, we were curious and wanted to know the true ingredient of a powerful story. One of the Largest The New York Times is a media giant. And digitally, they have it dialed in. (statistic numbers from Statista) Most Emailed Ok, NYT is huge—how can we learn from them? The Most Popular list includes: Most EmailedMost Shared on FacebookMost Searched on the webMost Tweeted You can also view which top articles have been trending over the ‘Last 24 hours’, ‘Last 7 days’, and the ‘Last 30 days’. So Vanessa asked me back in October of 2015 if I could archive NYT’s ‘Most Emailed’ on a spreadsheet and see which articles are trending every week. Promise Results: Topic The Secret Sauce Paul J.
Crash Course in Storytelling How many awful commercials do you see where a group of ethnically diverse “friends” is standing around a party having some wooden, unbelievable discussion about the benefits of Product X? You probably can’t remember because a) there are so many of them and b) they’re all so, so forgettable. It’s a shame, because even if a company doesn’t have the budget of a Google or a Red Bull, that doesn’t excuse them for not trying. A great commercial script is free. Story is free. See, marketing is storytelling at its core. That said, how many marketers do you think really put in the effort to understand story? Masters of the craft like the Coen Brothers or Cormac McCarthy have spent decades studying and honing their skills as storytellers. Let’s gets started. Structure Matters Every story has a beginning, a middle, and an end, whether its broken out into two acts like a sitcom, three acts like a movie, or the middle comes before the beginning or your story begins at the end and works backward.
The Key to Effective Storytelling Marketing Ethos, Pathos, and Logos. So you’ll probably remember these three words from a high school English class or maybe you’ve never heard the words at all and you think it sounds like gibberish. Well – it’s not gibberish. The Value of Storytelling Marketing: Telling a story is essential to quality video marketing. Ethos Definition: appeal to the authority or credibility of the presenter by: Being a noted professional in the industry in questionDemonstrate mastery of the fieldBeing associated with someone that is a noted professional in the industry in question In Layman’s Terms: Essentially, why should we believe you. Example: If basketball star Kobe Bryant were to be on a Nike commercial, he would have a lot of credibility because he is a basketball player who more likely than not uses a variety of sports products and is able to have a valid voice on which one is the best. Ideas for Incorporation: There are a lot of things that you can do to amp up your credibility in your video. Pathos: Logos:
Facebook Rolls Out a Tool for Testing Ads With Control Groups Then One + Getty Images Facebook wants to show the world that its ads really work. Today, the social networking giant unveiled a new online tool that will allow advertisers across the globe to test the effectiveness of the ads they post to Facebook. The tool offers what Facebook calls “conversion lift” testing, and in essence, it’s a means of tracking the behavior of Facebook users—both online and off—after they’re exposed to particular ads. Facebook provides the data needed to track behavior online, while advertisers provide the in-store data needed to identify offline purchases. Facebook has long offered similar ways of tracking ad campaigns, and in an ad hoc way, it has even allowed advertisers to run conversion lift tests. “We’re trying to move the industry to think about honest measures—true assessments of ad impact,” Smallwood says.
Raconter des histoires « Storytelling » dans ou hors la salle de classe Les outils numériques avec la technologie donnent aux élèves la possibilité de raconter des histoires à travers la voix, textes, images, audio et vidéo. Les histoires numériques permettent aux élèves de prendre une série linéaire d'événements et de les transformer en une expérience multidimensionnelle. Encourager à communiquer, collaborer, rechercher ainsi que d'ajouter des médias dans le processus de création. Fold, une nouvelle plateforme de storytelling ? Notre sélection d'outils pour Raconter des histoires : Peetch Co : Découvrez un service d'écriture d'histoires collaboratives en milieu scolaire En cinq étapes : Le professeur donne ses consignes (personnages, lieux, contexte…). Photorécit 3 Un téléchargement gratuit pour les ordinateurs, ce programme fournit un moyen facile d'éditer des vidéos. Storybird Une autre application gratuite basée sur le web, Storybird permet aux élèves de lire, d'écrire et de collaborer sur des livres d'images numériques. Pour aller plus loin :